PUBLISHER: The Business Research Company | PRODUCT CODE: 1672514
PUBLISHER: The Business Research Company | PRODUCT CODE: 1672514
Natural hair care products are formulated for hair conditioning, incorporating natural substances to nourish the hair without compromising its softness or shine. These products are crafted from natural ingredients, devoid of harmful chemicals, and aim to leverage the natural properties of plant- or mineral-based components extracted from natural resources. The goal is to support hair growth, enhance luster, and address various hair-related concerns.
The primary product types in the natural hair care products market include shampoos, conditioners, oils and serums, gels and waxes, hair color, and others. Hair color pertains to the natural or artificially applied color of an individual's hair, which can include shades of black, brown, blonde, red, and variations in between. These products cater to diverse genders, including men, women, and others, and are available in various price categories, such as high or premium, medium, and low. Distribution channels encompass both offline and online platforms.
The natural hair care products market research report is one of a series of new reports from The Business Research Company that provides natural hair care products market statistics, including natural hair care products industry global market size, regional shares, competitors with a natural hair care products market share, detailed natural hair care products market segments, market trends and opportunities, and any further data you may need to thrive in the natural hair care products industry. This natural hair care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The natural hair care products market size has grown strongly in recent years. It will grow from $11.09 billion in 2024 to $11.76 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to increasing marketing campaigns for hair care products, increasing demand for the cosmetics industry, increased disposable income, and innovations in hair color production.
The natural hair care products market size is expected to see strong growth in the next few years. It will grow to $15.47 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing beauty concerns, a growing aging population, rising popularity of e-commerce channels, a rising number of hair problems, and global population growth and urbanization. Major trends in the forecast period include a focus on launching innovative treatments, product launches, vegan hair colors, artificial intelligence (AI) powered hair dye technologies, veg keratin products, and strategic partnerships and collaborations.
The natural hair care products market is poised for growth, driven by the increasing prominence of e-commerce channels. E-commerce, the online buying and selling of goods, facilitates seamless transactions, enabling the direct sale of products and services to consumers and convenient home delivery. For instance, the India Brand Equity Foundation forecasts that India's e-commerce market will reach USD 111 billion by 2024 and USD 200 billion by 2026. Hence, the surging popularity of e-commerce channels is anticipated to propel the expansion of the natural hair care products market.
Growing beauty concerns among consumers are expected to boost demand in the natural hair care products market. Numerous advancements in the cosmetics industry have enhanced the capacity to promote youthfulness and beauty. Innovations like hair care products, including hair-coloring items such as waxes and gels, exemplify this trend. For instance, a survey conducted in February 2023 by Global Cosmetic Industry, a digital cosmetic news publisher based in Illinois, revealed that approximately 83% of consumers spent 5 minutes or less on their beauty routines, with only 2.5% dedicating 20 minutes or more. Consequently, the rising beauty concerns among consumers are likely to drive the growth of the natural hair care products market.
Companies operating in the natural hair care products market are actively engaging in product launches and the development of new offerings to maintain competitiveness. In 2022, BASF, a Germany-based company specializing in solutions for skin care, hair care, and sun protection products, introduced Euperlan NL Pearl. This wax-based COSMOS-certified paralyzed personal care product from BASF's personal care division meets consumer preferences for calming and paralyzed effects without the use of pigments. Euperlan NL Pearl excels in hair care applications, demonstrated through wet and dry combing tests, anti-hair breakage assessments, and suppleness testing.
A noteworthy trend in the natural hair care products market is the emergence of strategic partnerships. Companies within this sector are forming partnerships to enhance their market positions. For instance, in January 2022, L'Oreal, a French-based hair care product manufacturing company, partnered with Verily Life Sciences Company, a U.S.-based life sciences research company. This collaboration aims to establish a comprehensive understanding of skin health from biological, clinical, and environmental perspectives. Furthermore, in October 2021, L'Oreal partnered with Siamese, a French-based medical technology company, with the goal of advancing their biomaterial's strategic research cooperation.
In April 2022, Wella Company, a Germany-based hair care company, announced a definitive agreement to acquire Briogeo for an undisclosed amount. Through this acquisition, Wella Company aims to support Briogeo's commitment to sustainable beauty and expand clean and green products across its portfolio offerings. Briogeo, a U.S.-based natural hair care and treatment product manufacturer, adds a prestigious hair care portfolio to Wella Company's ambitions, catering to diverse hair types.
Major companies operating in the natural hair care products market include The Procter & Gamble Company, Natura Cosmeticos S.A., Loreal SA, L'occitane International S.A, The Estee Lauder Companies Inc, Davines, The Hain Celestial Group, Mama Earth, Kiehl's, John Master Organics, Himalaya Wellness Company, Herbal Essences, Marico, Biotique, Indulekha, UrbanBotanics, Wow Skin Care, Kao Chemical Corporation, Zeva Hair Spa, Kooswalla, Melao, Mary Kay, Shiseido Group, Shanghai Jahwa United Co. Ltd., HSA Cosmetics, The Kertain Company, Louise Galvin Ltd, Black & White, Barry M Cosmetics, Laboratoire Cosmetique Dom Labs, Arulabeauty Ltd, Watermans Corporate Enterprises Ltd, Linking Wellness, Phyto Botanical Power, Henkel AG & Co. KGaA, Avon Products Inc., Unilever, Amazon Beauty Inc., Amway, Avalon Organics, Aveda Corporation, Aycan Cosmetics Tr, Bilal Soaps Co, Biolusture, NG Beauty World, Millia Cosmetics Factory, Leaders Soap and Hair Care Products Industry, Aris Cosmetics, Avila Naturalle, Marini Naturals, African Pride
Europe was the largest region in the natural hair care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural hair care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the natural hair care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The natural hair care product market consists of sales of hair protection spray and curl enhancing cream. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Natural Hair Care Products Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on natural hair care products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for natural hair care products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The natural hair care products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.