PUBLISHER: The Business Research Company | PRODUCT CODE: 1458612
PUBLISHER: The Business Research Company | PRODUCT CODE: 1458612
Audience Intelligence Platform Global Market Report 2024
An audience intelligence platform is a technology or software solution designed to collect, analyze, and interpret data related to audience behavior, preferences, and engagement across diverse online and offline channels. Its primary function is to use data and analytics to provide businesses with insights into their target audience, enabling informed decision-making in areas such as marketing, content creation, product development, and customer engagement.
The main types of audience intelligence platforms include content intelligence platforms and social media intelligence platforms. Content Intelligence Platforms focus on analyzing various forms of content, including text and multimedia, utilizing advanced algorithms to derive valuable insights. These platforms can be deployed on-premise or in the cloud, and their applications span across government, retail and e-commerce, healthcare and life sciences, BFSI (banking, financial services, and insurance), transportation and logistics, telecom and IT (information technology), manufacturing, and other sectors. Audience intelligence platforms are utilized by both B2B (business-to-business) and B2C (business-to-consumer) entities.
The audience intelligence platform market research report is one of a series of new reports from The Business Research Company that provides audience intelligence platform market statistics, including audience intelligence platform industry global market size, regional shares, competitors with audience intelligence platform market share, detailed audience intelligence platform market segments, market trends, and opportunities, and any further data you may need to thrive in the audience intelligence platform industry. This audience intelligence platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The audience intelligence platform market size has grown exponentially in recent years. It will grow from $3.7 billion in 2023 to $4.46 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The growth observed in the historical period can be attributed to several factors, including digital transformation initiatives, the shift towards digital marketing strategies, the rise of social media platforms, the boom in e-commerce activities, and the globalization of markets.
The audience intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $9.37 billion in 2028 at a compound annual growth rate (CAGR) of 20.3%. The anticipated growth in the forecast period can be attributed to several factors, including concerns about privacy and compliance, the demand for real-time insights into audience behavior, integration with AI and machine learning technologies, a strong emphasis on enhancing customer experience, and the convergence with customer relationship management (CRM) systems. Major trends expected in the forecast period encompass hyper-personalization of content, cross-channel integration for a unified customer experience, predictive analytics for understanding audience behavior, a focus on ethical and transparent data practices, and the implementation of real-time decision support mechanisms.
The escalating demand for targeted advertising is set to drive the expansion of the audience intelligence platform market in the foreseeable future. Targeted advertising, a practice that tailors advertisements to specific audiences based on diverse characteristics such as demographics, interests, online behavior, and location, relies heavily on audience intelligence platforms. These platforms are instrumental in collecting, analyzing, and interpreting data about individuals, enabling advertisers to precisely identify and reach their desired audience segments. For instance, findings from a survey conducted by Adlucent LLC in January 2024 reveal a preference among respondents for personalized advertisements tailored to their individual interests and purchasing patterns, indicating a growing appetite for targeted advertising strategies. Consequently, the burgeoning demand for targeted advertising serves as a key driver propelling the growth of the audience intelligence platform market.
Key players in the audience intelligence platform market are innovating by introducing new products such as location intelligence platforms (LIPs) to gain a competitive edge in the market. LIPs leverage location-based data to furnish businesses with valuable insights and analytics. For example, AdSquare GmbH unveiled a platform featuring an enhanced user interface and a novel feature called location analytics in September 2023. The location analytics feature harnesses location data to offer comprehensive footfall insights, encompassing metrics on visits, visitors, frequency, dwell time, peak times, catchment area analysis, audience insights, targeting recommendations, and campaign success measurement. This transformative tool empowers businesses to make data-driven decisions, refine strategies, and elevate customer experiences by going beyond conventional analytics. The upgraded user interface enhances existing audience targeting and proximity targeting products, delivering an elevated, map-centric experience that enables advertisers to precisely target audiences and effectively engage with consumers.
In May 2023, Audiense Limited, a reputable UK-based software company, finalized the acquisition of Affinio Inc. for an undisclosed sum. This strategic move is intended to strengthen Audiense's position as a premier audience intelligence platform, fostering innovation and enhancing its capabilities in social analysis, consumer research, influencer marketing, and advertising. Affinio Inc., headquartered in Canada, specializes in providing marketing intelligence solutions.
Major companies operating in the audience intelligence platform market report are International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Cision Ltd., Khoros LLC, Sprout Social Inc., Quantcast Corporation, Runtime Collective Limited, Talkwalker S. a. r.l., Meltwater News US Inc., Lithium Technologies LLC, Crimson Hexagon Inc., Synthesio Inc., Audiense Limited, SpotRight Inc., OnAudience.com, Codec.ai, Demographics Pro Inc., Helixa Inc., Lotame Solutions Inc., Zoomph Inc.
North America was the largest region in the audience intelligence platform market in 2023. The regions covered in the audience intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the audience intelligence platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The audience intelligence platform market consists of revenues earned by entities by providing services such as research services, consulting and advisory services, training services, and audience segmentation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The audience intelligence platform market also includes sales of servers, network devices, data storage, and end-user devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Audience Intelligence Platform Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on audience intelligence platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
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Where is the largest and fastest growing market for audience intelligence platform? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The audience intelligence platform market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of covid 19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
- 1) By Type of Platform: Content Intelligence Platforms; Social Media Intelligence Platforms
- 2) By Deployment Type: On-Premise; Cloud
- 3) By Application: Government; Retail and E-Commerce; Healthcare and Life Sciences; BFSI (Banking, Financial Services, and Insurance); Transportation and Logistics; Telecom and IT (Information Technology); Manufacturing; Other Application
- 4) By End-user: B2B (Business-to-Business); B2C (Business-to-Consumer)
- Companies Mentioned: International Business Machines Corporation; Oracle Corporation; Salesforce.com Inc.; Adobe Inc.; Nielsen Holdings plc
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Audience Intelligence Platform Market Characteristics
3. Audience Intelligence Platform Market Trends And Strategies
4. Audience Intelligence Platform Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On The Market
- 4.2. Ukraine-Russia War Impact On The Market
- 4.3. COVID-19 Impact On The Market
5. Global Audience Intelligence Platform Market Size and Growth
- 5.1. Global Audience Intelligence Platform Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Audience Intelligence Platform Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Audience Intelligence Platform Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Audience Intelligence Platform Market Segmentation
- 6.1. Global Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Content Intelligence Platforms
- Social Media Intelligence Platforms
- 6.2. Global Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- On-Premise
- Cloud
- 6.3. Global Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Government
- Retail and E-Commerce
- Healthcare and Life Sciences
- BFSI (Banking, Financial Services, and Insurance)
- Transportation and Logistics
- Telecom and IT (Information Technology)
- Manufacturing
- Other Applications
- 6.4. Global Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- B2B (Business-to-Business)
- B2C (Business-to-Consumer)
7. Audience Intelligence Platform Market Regional And Country Analysis
- 7.1. Global Audience Intelligence Platform Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Audience Intelligence Platform Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Audience Intelligence Platform Market
- 8.1. Asia-Pacific Audience Intelligence Platform Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Audience Intelligence Platform Market
- 9.1. China Audience Intelligence Platform Market Overview
- 9.2. China Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Audience Intelligence Platform Market
- 10.1. India Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Audience Intelligence Platform Market
- 11.1. Japan Audience Intelligence Platform Market Overview
- 11.2. Japan Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.4. Japan Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Audience Intelligence Platform Market
- 12.1. Australia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Audience Intelligence Platform Market
- 13.1. Indonesia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Audience Intelligence Platform Market
- 14.1. South Korea Audience Intelligence Platform Market Overview
- 14.2. South Korea Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.4. South Korea Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Audience Intelligence Platform Market
- 15.1. Western Europe Audience Intelligence Platform Market Overview
- 15.2. Western Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Audience Intelligence Platform Market
- 16.1. UK Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Audience Intelligence Platform Market
- 17.1. Germany Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Audience Intelligence Platform Market
- 18.1. France Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.2. France Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.3. France Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Audience Intelligence Platform Market
- 19.1. Italy Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.2. Italy Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.3. Italy Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Audience Intelligence Platform Market
- 20.1. Spain Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.2. Spain Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.3. Spain Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Audience Intelligence Platform Market
- 21.1. Eastern Europe Audience Intelligence Platform Market Overview
- 21.2. Eastern Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Audience Intelligence Platform Market
- 22.1. Russia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Audience Intelligence Platform Market
- 23.1. North America Audience Intelligence Platform Market Overview
- 23.2. North America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Audience Intelligence Platform Market
- 24.1. USA Audience Intelligence Platform Market Overview
- 24.2. USA Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Audience Intelligence Platform Market
- 25.1. Canada Audience Intelligence Platform Market Overview
- 25.2. Canada Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Audience Intelligence Platform Market
- 26.1. South America Audience Intelligence Platform Market Overview
- 26.2. South America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Audience Intelligence Platform Market
- 27.1. Brazil Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Audience Intelligence Platform Market
- 28.1. Middle East Audience Intelligence Platform Market Overview
- 28.2. Middle East Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Audience Intelligence Platform Market
- 29.1. Africa Audience Intelligence Platform Market Overview
- 29.2. Africa Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Audience Intelligence Platform Market Competitive Landscape And Company Profiles
- 30.1. Audience Intelligence Platform Market Competitive Landscape
- 30.2. Audience Intelligence Platform Market Company Profiles
- 30.2.1. International Business Machines Corporation
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. Oracle Corporation
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. Salesforce.com Inc.
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. Adobe Inc.
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. Nielsen Holdings plc
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
- 30.2.1. International Business Machines Corporation
31. Audience Intelligence Platform Market Other Major And Innovative Companies
- 31.1. SAS Institute Inc.
- 31.2. Cision Ltd.
- 31.3. Khoros LLC
- 31.4. Sprout Social Inc.
- 31.5. Quantcast Corporation
- 31.6. Runtime Collective Limited
- 31.7. Talkwalker S. a. r.l.
- 31.8. Meltwater News US Inc.
- 31.9. Lithium Technologies LLC
- 31.10. Crimson Hexagon Inc.
- 31.11. Synthesio Inc.
- 31.12. Audiense Limited
- 31.13. SpotRight Inc.
- 31.14. OnAudience.com
- 31.15. Codec.ai
32. Global Audience Intelligence Platform Market Competitive Benchmarking
33. Global Audience Intelligence Platform Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Audience Intelligence Platform Market
35. Audience Intelligence Platform Market Future Outlook and Potential Analysis
- 35.1 Audience Intelligence Platform Market In 2028 - Countries Offering Most New Opportunities
- 35.2 Audience Intelligence Platform Market In 2028 - Segments Offering Most New Opportunities
- 35.3 Audience Intelligence Platform Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
