Geofencing Global Market Report 2025

Description

Geofencing is a location-based technology that sets up virtual boundaries to trigger automated actions or notifications when a device enters or exits a designated geographical area. It's widely applied in location-based marketing and advertising, delivering personalized messages and offers to users based on their proximity to specific locations.

There are two primary types of geofencing such as fixed and mobile. Fixed geofencing establishes permanent virtual boundaries around designated areas such as retail stores, airports, or construction sites. It encompasses various components, including solutions and services, and operates through technologies such as active and passive geofencing. It finds application across different enterprise sizes, from small and medium-sized enterprises to large corporations, spanning various industry verticals such as transportation and logistics, retail, healthcare, industrial manufacturing, media and entertainment, government and defense, banking, financial services, and insurance (BFSI), among others.

The geofencing market research report is one of a series of new reports from The Business Research Company that provides geofencing market statistics, including geofencing industry global market size, regional shares, competitors with a geofencing market share, detailed geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the geofencing industry. This geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The geofencing market size has grown exponentially in recent years. It will grow from $2.73 billion in 2024 to $3.41 billion in 2025 at a compound annual growth rate (CAGR) of 24.7%. The growth in the historic period can be attributed to increasing demand for location-aware marketing, growing emphasis on personalized advertising, rising adoption of (internet of things) IoT devices, expanding use of smartphones and tablets, and surge in mobile app usage.

The geofencing market size is expected to see exponential growth in the next few years. It will grow to $8.14 billion in 2029 at a compound annual growth rate (CAGR) of 24.3%. The growth in the forecast period can be attributed to increasing focus on real-time location tracking, growth in demand for fleet management solutions, regulatory support for location-based marketing, emergence of hyper-local targeting strategies, and adoption of geofencing in smart cities initiatives. Major trends in the forecast period include expansion of geofencing applications, rise of indoor geofencing solutions, development of geofencing for security and surveillance, proliferation of hybrid geofencing solutions, and integration of augmented reality with geofencing.

The anticipated increase in mobile device penetration is poised to be a significant driver for the expansion of the geofencing market in the foreseeable future. Mobile devices, encompassing portable electronic gadgets designed for wireless communication and data transmission, are experiencing higher adoption rates driven by various factors including the popularity of social media platforms, messaging applications, the surge in e-commerce activities, and the availability of affordable data plans. Geofencing technology leverages the GPS hardware and software within mobile devices to create location-aware applications, integrating with apps to deliver customized notifications and actions based on predefined geographic areas. As per a report by the GSM Association released in February 2022, the global tally of mobile service subscriptions reached 5.3 billion by the conclusion of 2021, with projections indicating an additional 400 million new subscribers expected by 2025. Consequently, the burgeoning mobile device penetration emerges as a pivotal catalyst propelling the expansion of the geofencing market.

Leading players in the geofencing market are directing their efforts towards the development of advanced solutions, particularly focusing on incorporating geofencing capabilities to enhance cybersecurity offerings, especially for managed service providers. Geofencing capabilities entail functionalities embedded within systems or applications enabling users to define virtual boundaries or geographic areas. These delineated boundaries serve as triggers for actions or notifications when a mobile device crosses into or exits the specified area. For example, in March 2024, Trustifi LLC, a US-based cybersecurity firm, rolled out geofencing capabilities in Australia, fortifying its security solutions portfolio. This innovative geofencing approach bolsters data security by confining geographical data transmission, particularly critical in sectors such as healthcare, finance, and legal services. Trustifi's geofencing feature ensures compliance with regulations by locally storing personal data and erects virtual boundaries to restrict the geographical transit of sensitive information.

In April 2024, EYSA Group, a Spain-based IT services and consulting firm, acquired Net4things for an undisclosed amount. This acquisition strengthens EYSA's expertise in smart mobility services, enhancing traffic management and supporting environmental initiatives in urban areas both in Spain and internationally. Net4things, also based in Spain, is a software development company specializing in advanced solutions for managing connected vehicle data and IoT applications.

Major companies operating in the geofencing market are Apple Inc., Google Plc, Microsoft Corporation, Verizon Communications Inc., AT&T Inc., Huawei Technologies Co. Ltd., T-Mobile US Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Xiaomi Corporation, Qualcomm Incorporated, Honeywell International Inc., SAP SE, Ericsson AB, Nokia Corporation, Embratel, Esri, Upland Localytics, Embitel, Bluedot Innovation, Mobinius Technologies, Pulsate Ltd.

North America was the largest region in the geofencing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The geofencing market includes revenues earned by entities by providing services such as geotargeted promotions, real-time location tracking services, fleet management solutions, and emergency alerts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Geofencing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on geofencing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for geofencing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The geofencing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Geofencing Type: Fixed Geofencing; Mobile Geofencing
2) By Component: Solution; Services
3) By Technology: Active Geofencing; Passive Geofencing
4) By Enterprise Size: Small And Medium-Sized Enterprises; Large Enterprises
5) By Industry Vertical: Transportation And Logistics; Retail; Healthcare And Life Sciences; Industrial Manufacturing; Media And Entertainment; Government And Defense; Banking Financial Services and Insurance (BFSI); Other Industry Verticals
Subsegments:
1) By Fixed Geofencing: Perimeter Geofencing; Radius Geofencing; Polygon Geofencing
2) By Mobile Geofencing: Gps-Based Geofencing; Bluetooth-Based Geofencing; Wi-Fi-Based Geofencing
Companies Mentioned: Apple Inc; Google Plc; Microsoft Corporation; Verizon Communications Inc; AT&T Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r28173

1. Executive Summary

2. Geofencing Market Characteristics

3. Geofencing Market Trends And Strategies

4. Geofencing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Geofencing Growth Analysis And Strategic Analysis Framework

5.1. Global Geofencing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Geofencing Market Growth Rate Analysis
5.4. Global Geofencing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Geofencing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Geofencing Total Addressable Market (TAM)

6. Geofencing Market Segmentation

6.1. Global Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Fixed Geofencing
Mobile Geofencing
6.2. Global Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Services
6.3. Global Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Active Geofencing
Passive Geofencing
6.4. Global Geofencing Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium-Sized Enterprises
Large Enterprises
6.5. Global Geofencing Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transportation And Logistics
Retail
Healthcare And Life Sciences
Industrial Manufacturing
Media And Entertainment
Government And Defense
Banking Financial Services and Insurance (BFSI)
Other Industry Vertical
6.6. Global Geofencing Market, Sub-Segmentation Of Fixed Geofencing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Perimeter Geofencing
Radius Geofencing
Polygon Geofencing
6.7. Global Geofencing Market, Sub-Segmentation Of Mobile Geofencing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Gps-Based Geofencing
Bluetooth-Based Geofencing
Wi-Fi-Based Geofencing

7. Geofencing Market Regional And Country Analysis

7.1. Global Geofencing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Geofencing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Geofencing Market

8.1. Asia-Pacific Geofencing Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Geofencing Market

9.1. China Geofencing Market Overview
9.2. China Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Geofencing Market

10.1. India Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Geofencing Market

11.1. Japan Geofencing Market Overview
11.2. Japan Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Geofencing Market

12.1. Australia Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Geofencing Market

13.1. Indonesia Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Geofencing Market

14.1. South Korea Geofencing Market Overview
14.2. South Korea Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Geofencing Market

15.1. Western Europe Geofencing Market Overview
15.2. Western Europe Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Geofencing Market

16.1. UK Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Geofencing Market

17.1. Germany Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Geofencing Market

18.1. France Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Geofencing Market

19.1. Italy Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Geofencing Market

20.1. Spain Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Geofencing Market

21.1. Eastern Europe Geofencing Market Overview
21.2. Eastern Europe Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Geofencing Market

22.1. Russia Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Geofencing Market

23.1. North America Geofencing Market Overview
23.2. North America Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Geofencing Market

24.1. USA Geofencing Market Overview
24.2. USA Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Geofencing Market

25.1. Canada Geofencing Market Overview
25.2. Canada Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Geofencing Market

26.1. South America Geofencing Market Overview
26.2. South America Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Geofencing Market

27.1. Brazil Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Geofencing Market

28.1. Middle East Geofencing Market Overview
28.2. Middle East Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Geofencing Market

29.1. Africa Geofencing Market Overview
29.2. Africa Geofencing Market, Segmentation By Geofencing Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Geofencing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Geofencing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Geofencing Market Competitive Landscape And Company Profiles

30.1. Geofencing Market Competitive Landscape
30.2. Geofencing Market Company Profiles
- 30.2.1. Apple Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Google Plc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Verizon Communications Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. AT&T Inc Overview, Products and Services, Strategy and Financial Analysis

31. Geofencing Market Other Major And Innovative Companies

31.1. Huawei Technologies Co. Ltd
31.2. T-Mobile US Inc
31.3. Intel Corporation
31.4. International Business Machines Corporation (IBM)
31.5. Cisco Systems Inc
31.6. Oracle Corporation
31.7. Xiaomi Corporation
31.8. Qualcomm Incorporated
31.9. Honeywell International Inc
31.10. SAP SE
31.11. Ericsson AB
31.12. Nokia Corporation
31.13. Embratel
31.14. Esri
31.15. Upland Localytics

32. Global Geofencing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Geofencing Market

34. Recent Developments In The Geofencing Market

35. Geofencing Market High Potential Countries, Segments and Strategies

35.1 Geofencing Market In 2029 - Countries Offering Most New Opportunities
35.2 Geofencing Market In 2029 - Segments Offering Most New Opportunities
35.3 Geofencing Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer