App Analytics Global Market Report 2025

Description

App analytics involves the systematic tracking and examination of user interaction with mobile or web applications, aiming to comprehend diverse aspects including user behavior, performance metrics, and marketing effectiveness. The principal objective of app analytics is to extract actionable insights regarding app performance and usage patterns, facilitating informed decision-making and the enhancement of the app's efficacy and user experience.

The primary deployment options for app analytics encompass on-premises and cloud-based solutions. Software, consisting of a compilation of programs and data instructing computers on task execution, constitutes the core components of app analytics. This includes a range of offerings such as advertising and marketing analytics, app performance and operations management, conversion tracking, user analytics, revenue management, and other applications. End-users spanning various sectors including banking, financial services, insurance, retail, media and entertainment, logistics, transportation, hospitality, telecom, information technology, and other verticals, utilize these software and services.

The app analytics market research report is one of a series of new reports from The Business Research Company that provides app analytics market statistics, including the app analytics industry global market size, regional shares, competitors with app analytics market share, detailed app analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the app analytics industry. This app analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The app analytics market size has grown exponentially in recent years. It will grow from $5.06 billion in 2024 to $6.27 billion in 2025 at a compound annual growth rate (CAGR) of 23.8%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.

The app analytics market size is expected to see exponential growth in the next few years. It will grow to $14.51 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.

The escalating frequency of cybersecurity threats is anticipated to propel growth within the app analytics market. Various factors contribute to the surge in cybersecurity threats, including a broader digital presence, sophisticated attack methodologies, the proliferation of IoT devices, involvement from nation-states, vulnerabilities in the supply chain, skills shortages, financial incentives, and the exploitation of zero-day vulnerabilities. App analytics in cybersecurity involves real-time monitoring, detection of suspicious activities, threat identification, analysis of user behavior, compliance monitoring, and support for incident response and forensic analysis. Checkpoint reported a significant 38% increase in global cyberattacks in 2022 compared to 2021. This underscores the driving force behind the app analytics market.

Key players in the app analytics market prioritize the development of advanced solutions, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and foster app growth. These solutions provide insights into user behavior, acquisition channels, engagement metrics, and campaign performance, enabling marketers to refine their strategies effectively. Adjust unveiled Adjust Dataspace in April 2022, a cutting-edge analytics solution delivering essential KPIs and performance metrics swiftly and seamlessly. With unified data and enhanced visual context, marketers can derive actionable insights and make data-driven decisions in real time, leveraging features such as chart integration, expanded dashboard filters, and prolonged cohort analysis time frames.

In March 2024, in a strategic move to bolster its position in marketing intelligence, particularly within the mobile app sector, Sensor Tower Inc. acquired data.ai. This undisclosed acquisition aims to establish Sensor Tower as an industry-standard solution in marketing intelligence, leveraging data.ai.'s expertise in app store optimization (ASO) and mobile application performance analytics. The integration of data.ai.'s capabilities will enrich Sensor Tower's offerings, providing enhanced competitive insights into the app economy and empowering both companies to deliver comprehensive solutions to their clients.

Major companies operating in the app analytics market are AT&T Inc., Adobe Inc., Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.

North America was the largest region in the app analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the app analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The app analytics content market consists of revenues earned by entities by providing services such as usage analytics, event tracking, crash reporting, performance monitoring, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The app analytics content market also includes sales software development kits, privacy and compliance tools, data processing and storage, analytics engines, security, and privacy controls. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

App Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on app analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for app analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The app analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Deployment Mode: On-Premises; Cloud-Based
2) By Component: Software; Services
3) By Application: Advertising And Marketing Analytics; App Performance And Operations Management; Conversion Tracking; User Analytics; Revenue Management; Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance; Retail; Media And Entertainment; Logistics; Transportation; Hospitality; Telecom And Information Technology; Other Verticals
Subsegments:
1) By On-Premises: Installed Software; Self-Hosted Solutions
2) By Cloud-Based: Public Cloud; Private Cloud; Hybrid Cloud
Companies Mentioned: AT&T Inc; Adobe Inc; Piwik PRO; Appsflyer India Pvt. Ltd.; Amplitude Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27348

1. Executive Summary

2. App Analytics Market Characteristics

3. App Analytics Market Trends And Strategies

4. App Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global App Analytics Growth Analysis And Strategic Analysis Framework

5.1. Global App Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global App Analytics Market Growth Rate Analysis
5.4. Global App Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global App Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global App Analytics Total Addressable Market (TAM)

6. App Analytics Market Segmentation

6.1. Global App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud-Based
6.2. Global App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.3. Global App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Advertising And Marketing Analytics
App Performance And Operations Management
Conversion Tracking
User Analytics
Revenue Management
Other Applications
6.4. Global App Analytics Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance
Retail
Media And Entertainment
Logistics
Transportation
Hospitality
Telecom And Information Technology
Other Verticals
6.5. Global App Analytics Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Installed Software
Self-Hosted Solutions
6.6. Global App Analytics Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Public Cloud
Private Cloud
Hybrid Cloud

7. App Analytics Market Regional And Country Analysis

7.1. Global App Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global App Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific App Analytics Market

8.1. Asia-Pacific App Analytics Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China App Analytics Market

9.1. China App Analytics Market Overview
9.2. China App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India App Analytics Market

10.1. India App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan App Analytics Market

11.1. Japan App Analytics Market Overview
11.2. Japan App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia App Analytics Market

12.1. Australia App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia App Analytics Market

13.1. Indonesia App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea App Analytics Market

14.1. South Korea App Analytics Market Overview
14.2. South Korea App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe App Analytics Market

15.1. Western Europe App Analytics Market Overview
15.2. Western Europe App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK App Analytics Market

16.1. UK App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany App Analytics Market

17.1. Germany App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France App Analytics Market

18.1. France App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy App Analytics Market

19.1. Italy App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain App Analytics Market

20.1. Spain App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe App Analytics Market

21.1. Eastern Europe App Analytics Market Overview
21.2. Eastern Europe App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia App Analytics Market

22.1. Russia App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America App Analytics Market

23.1. North America App Analytics Market Overview
23.2. North America App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA App Analytics Market

24.1. USA App Analytics Market Overview
24.2. USA App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada App Analytics Market

25.1. Canada App Analytics Market Overview
25.2. Canada App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America App Analytics Market

26.1. South America App Analytics Market Overview
26.2. South America App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil App Analytics Market

27.1. Brazil App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East App Analytics Market

28.1. Middle East App Analytics Market Overview
28.2. Middle East App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa App Analytics Market

29.1. Africa App Analytics Market Overview
29.2. Africa App Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa App Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa App Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. App Analytics Market Competitive Landscape And Company Profiles

30.1. App Analytics Market Competitive Landscape
30.2. App Analytics Market Company Profiles
- 30.2.1. AT&T Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Adobe Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Piwik PRO Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Appsflyer India Pvt. Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Amplitude Inc. Overview, Products and Services, Strategy and Financial Analysis

31. App Analytics Market Other Major And Innovative Companies

31.1. Data.ai
31.2. Mixpanel International Inc.
31.3. MoEngage
31.4. Taplytics Inc.
31.5. GameAnalytics Ltd.
31.6. Leanplum Co.
31.7. Apsalar Analytics Pvt. Ltd.
31.8. UXCam
31.9. Flurry Analytics
31.10. Countly Ltd.
31.11. Matomo
31.12. Kochava Inc.
31.13. Appsee Inc.
31.14. Singular
31.15. Localytics

32. Global App Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The App Analytics Market

34. Recent Developments In The App Analytics Market

35. App Analytics Market High Potential Countries, Segments and Strategies

35.1 App Analytics Market In 2029 - Countries Offering Most New Opportunities
35.2 App Analytics Market In 2029 - Segments Offering Most New Opportunities
35.3 App Analytics Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer