PUBLISHER: The Business Research Company | PRODUCT CODE: 1704213
PUBLISHER: The Business Research Company | PRODUCT CODE: 1704213
An electric facial cleansing brush is a skincare device designed to optimize cleansing routines through oscillating or rotating brush heads. These brushes provide gentle exfoliation and deep cleansing benefits, effectively removing makeup, dirt, and impurities from the skin better than manual methods.
The main types of electric facial cleansing brushes include bristle brushes and silicone brushes. Bristle brushes feature stiff or soft bristles made from natural or synthetic fibers, suitable for cleaning and grooming various surfaces. They are available across different price ranges-economy, mid-range, and premium-incorporating technologies such as Sonic and rotating mechanisms. These brushes are distributed through diverse channels such as wholesalers, hypermarkets, multi-brand stores, independent electronics retailers, and online platforms, catering to both commercial and household applications.
The electric facial cleansing brush market research report is one of a series of new reports from The Business Research Company that provides electric facial cleansing brush market statistics, including electric facial cleansing brush industry global market size, regional shares, competitors with an electric facial cleansing brush market share, detailed electric facial cleansing brush market segments, market trends and opportunities, and any further data you may need to thrive in the electric facial cleansing brush industry. This electric facial cleansing brush market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The electric facial cleansing brush market size has grown rapidly in recent years. It will grow from $9.75 billion in 2024 to $10.75 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to the growing popularity of skincare devices, increased awareness about skincare, rising disposable incomes, expansion into emerging markets, and a rising population.
The electric facial cleansing brush market size is expected to see strong growth in the next few years. It will grow to $15.74 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to increasing focus on eco-friendly materials and sustainable manufacturing, the growth of the e-commerce industry, rising beauty consciousness among consumers, and increasing pollution and urbanization. Major trends in the forecast period include the integration of artificial intelligence (AI) and smart technologies, the use of sonic and ultrasonic technology, a shift towards using eco-friendly and biodegradable materials in product manufacturing, eco-friendly packaging, and the expansion of beauty devices.
The electric facial cleansing brush market is poised for growth driven by the increasing prevalence of skin-related illnesses. These illnesses encompass various conditions impacting skin health and appearance, influenced by factors such as improper skincare practices and environmental changes. With aging populations contributing to higher rates of skin issues across different demographics, electric facial cleansing brushes are becoming crucial tools. They effectively exfoliate the skin, removing dead cells, dirt, and makeup residue to alleviate skin-related concerns. For example, the UK Health Security Agency (UKHSA) reported a significant rise in Methicillin-resistant Staphylococcus aureus (MRSA) cases from skin and soft tissue infections, underscoring the need for effective skincare solutions.
Leading companies in the electric facial cleansing brush market are innovating to enhance user convenience and portability with products such as mini electric facial brushes. These compact devices feature rotating or vibrating bristles for deep facial cleansing and exfoliation, promoting clearer and healthier skin. Foreo, a Sweden-based beauty tech company, launched the Luna Play facial cleansing brush in November 2022. This compact device incorporates advanced T-Sonic pulsations and anti-aging benefits in a travel-friendly size, pre-charged for 100 uses. It boasts softer, hygienic silicone touchpoints for gentle yet effective cleansing, an upgraded motor for a soothing massage experience, and is waterproof for versatile use.
In November 2023, INSKIN cosmedics, an Australia-based cosmetics manufacturer, acquired Geske to expand its product portfolio. This acquisition aims to introduce affordable and innovative AI-powered at-home skincare devices to the Australian market, complementing INSKIN cosmedics' existing professional and retail offerings. Geske, a Germany-based beauty tech brand known for its range of skincare devices including electric facial cleansing brushes, aligns with INSKIN cosmedics' commitment to enhancing skincare solutions through advanced technology.
Major companies operating in the electric facial cleansing brush market are Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk'n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
North America was the largest region in the electric facial cleansing brush market in 2024. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the electric facial cleansing brush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The electric facial cleansing brush market consists of sales of rotating brushes, vibrating brushes, and travel-sized brushes. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Electric Facial Cleansing Brush Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on electric facial cleansing brush market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for electric facial cleansing brush ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The electric facial cleansing brush market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.