Sports Tracking Global Market Report 2025

Description

Sports tracking involves leveraging technology to observe, document, and assess various facets of athletic performance and activities. This entails employing sensors and software applications to gather data on metrics such as speed, distance, heart rate, and movement patterns. Such data offers valuable insights that can optimize athletic training and performance.

The core elements of sports tracking comprise both hardware and software. The hardware encompasses devices such as fitness trackers, smartwatches, and specialized sensors designed to monitor and collect data on physical activities and performance metrics. These solutions are implemented across cloud-based and on-premises platforms, supporting diverse applications such as player analysis, team analysis, health assessment, and video analysis.

The sports tracking research report is one of a series of new reports from The Business Research Company that provides sports tracking market statistics, including the sports tracking industry's global market size, regional shares, competitors with a sports tracking market share, detailed sports tracking market segments, market trends and opportunities, and any further data you may need to thrive in the sports tracking industry. This sports tracking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sports tracking market size has grown strongly in recent years. It will grow from $2.98 billion in 2024 to $3.24 billion in 2025 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to increased the attractiveness of sports tracking devices, increased investments in sports, increased concerns over contact tracing, Increased emphasis on real-time data, and increased adoption of sports analytics.

The sports tracking market size is expected to see strong growth in the next few years. It will grow to $4.54 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to the growing popularity of sports betting, rising demand for predictive insights into fan preferences, personalized coaching and recommendations, growing demand for optical solutions, and increasing adoption of mobile-based applications. Major trends in the forecast period include GPS tracking and route mapping, esports technology, predictive analysis software, biometric sensors and health monitoring, and weather data integration.

The growth of the sports tracking market is expected to be driven by the rising health consciousness. Health consciousness refers to the awareness, knowledge, and proactive actions individuals and communities take to preserve or improve their health and well-being. This increase in health consciousness is attributed to factors such as escalating healthcare costs, the trend toward preventive care, media influence, environmental awareness, demographic changes, the expansion of the wellness industry, and a cultural focus on self-care and mental health. Sports tracking contributes to health consciousness by offering real-time data and insights on physical activity, which promotes accountability and supports informed decisions for healthier living. For example, in May 2023, the Office for National Statistics, a UK-based national statistics agency, reported that healthcare spending in the UK reached approximately $354.88 billion (£283 billion) in 2022, marking a modest increase of 0.7% compared to 2021.

Leading companies in the sports tracking market are concentrating on developing advanced solutions, such as a new GPS-based player tracking system, to establish a competitive advantage. A GPS-based player tracking system utilizes technology to monitor and analyze athletes' movements and performance during training sessions and games. For instance, in May 2023, Kinexon AG, a Germany-based provider of real-time player tracking solutions, introduced Kinexon Perform GPS Pro, a GPS-based player tracking system tailored for coaches in sports such as soccer, football, and other outdoor team sports. This innovative product offers unique features such as real-time tracking, over 100 performance metrics, live data streaming to the AWS Cloud, automated data processing, and wireless charging, making it an advanced GPS-based player-tracking system for outdoor team sports.

In June 2023, FloSports, a US-based provider of direct-to-consumer sports video streaming platforms, acquired DirectAthletics for an undisclosed amount. Through this acquisition, FloSports aims to leverage DirectAthletics's expansive database and event management tools to enhance its sports streaming platform, providing improved event organization and result tracking for a more engaging experience for athletes, coaches, and fans. DirectAthletics, a US-based provider of sports data management software, specializes in sports tracking capabilities.

Major companies operating in the sports tracking market are Huawei Technologies Co Ltd., SAP SE, HCL Technologies Limited, Zebra Technologies Corporation, Garmin Ltd., SAS Institute Inc., Sportradar Group AG, Stats Perform, Polar Electro Oy, Catapult Group, Withings SA, ChyronHego Corporation, Aftership Limited, Kinexon AG, Sports Mechanics, Sensoria Inc., JOHAN Sports B.V., LifeBEAM Technologies Inc., STATSports Group Ltd, Track160 Inc., Hexoskin Inc., Sports Performance Tracking Pty Ltd

North America was the largest region in the sports tracking market in 2024. The regions covered in the sports tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the sports tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports tracking market consists of revenues earned by entities by providing services such as performance metrics, training programs and workouts, team management, health and wellness tracking, and coach and athlete collaboration. The market value includes the value of related goods sold by the service provider or included within the service offering. The sports tracking market also includes sales of products including wearable fitness trackers, smartwatches, heart rate monitors, global positioning system (GPS) sports watches, and cycling computers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Sports Tracking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on sports tracking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for sports tracking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sports tracking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Hardware; Software
2) By Deployment Type: Cloud-Based; On-Premises
3) By Application: Player Analysis; Team Analysis; Health Assessment; Video Analysis; Other Applications
Subsegments:
1) By Hardware: Wearable Devices (Smartwatches, Fitness Bands); Sensors (GPS, Accelerometers, Heart Rate Monitors); Smart Clothing Or Footwear; Cameras (Action Cameras); Smart Helmets; Tracking Devices (GPS Trackers, Heart Rate Monitors)
2) By Software: Mobile Applications; Cloud-Based Platforms; Analytics Software; Performance And Health Tracking Software; Virtual Coaching Software; AI-Based Performance Prediction Tools; Data Visualization And Reporting Tools
Companies Mentioned: Huawei Technologies Co Ltd.; SAP SE; HCL Technologies Limited; Zebra Technologies Corporation; Garmin Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r31296

1. Executive Summary

2. Sports Tracking Market Characteristics

3. Sports Tracking Market Trends And Strategies

4. Sports Tracking Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Sports Tracking Growth Analysis And Strategic Analysis Framework

5.1. Global Sports Tracking PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Sports Tracking Market Growth Rate Analysis
5.4. Global Sports Tracking Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Sports Tracking Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Sports Tracking Total Addressable Market (TAM)

6. Sports Tracking Market Segmentation

6.1. Global Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software
6.2. Global Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
On-Premises
6.3. Global Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Player Analysis
Team Analysis
Health Assessment
Video Analysis
Other Applications
6.4. Global Sports Tracking Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wearable Devices (Smartwatches, Fitness Bands)
Sensors (GPS, Accelerometers, Heart Rate Monitors)
Smart Clothing Or Footwear
Cameras (Action Cameras)
Smart Helmets
Tracking Devices (GPS Trackers, Heart Rate Monitors)
6.5. Global Sports Tracking Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile Applications
Cloud-Based Platforms
Analytics Software
Performance And Health Tracking Software
Virtual Coaching Software
AI-Based Performance Prediction Tools
Data Visualization And Reporting Tools

7. Sports Tracking Market Regional And Country Analysis

7.1. Global Sports Tracking Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Sports Tracking Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Sports Tracking Market

8.1. Asia-Pacific Sports Tracking Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Sports Tracking Market

9.1. China Sports Tracking Market Overview
9.2. China Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Sports Tracking Market

10.1. India Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Sports Tracking Market

11.1. Japan Sports Tracking Market Overview
11.2. Japan Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Sports Tracking Market

12.1. Australia Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Sports Tracking Market

13.1. Indonesia Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Sports Tracking Market

14.1. South Korea Sports Tracking Market Overview
14.2. South Korea Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Sports Tracking Market

15.1. Western Europe Sports Tracking Market Overview
15.2. Western Europe Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Sports Tracking Market

16.1. UK Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Sports Tracking Market

17.1. Germany Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Sports Tracking Market

18.1. France Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Sports Tracking Market

19.1. Italy Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Sports Tracking Market

20.1. Spain Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Sports Tracking Market

21.1. Eastern Europe Sports Tracking Market Overview
21.2. Eastern Europe Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Sports Tracking Market

22.1. Russia Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Sports Tracking Market

23.1. North America Sports Tracking Market Overview
23.2. North America Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Sports Tracking Market

24.1. USA Sports Tracking Market Overview
24.2. USA Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Sports Tracking Market

25.1. Canada Sports Tracking Market Overview
25.2. Canada Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Sports Tracking Market

26.1. South America Sports Tracking Market Overview
26.2. South America Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Sports Tracking Market

27.1. Brazil Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Sports Tracking Market

28.1. Middle East Sports Tracking Market Overview
28.2. Middle East Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Sports Tracking Market

29.1. Africa Sports Tracking Market Overview
29.2. Africa Sports Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Sports Tracking Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Sports Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Sports Tracking Market Competitive Landscape And Company Profiles

30.1. Sports Tracking Market Competitive Landscape
30.2. Sports Tracking Market Company Profiles
- 30.2.1. Huawei Technologies Co Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. SAP SE Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. HCL Technologies Limited Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Zebra Technologies Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Garmin Ltd. Overview, Products and Services, Strategy and Financial Analysis

31. Sports Tracking Market Other Major And Innovative Companies

31.1. SAS Institute Inc.
31.2. Sportradar Group AG
31.3. Stats Perform
31.4. Polar Electro Oy
31.5. Catapult Group
31.6. Withings SA
31.7. ChyronHego Corporation
31.8. Aftership Limited
31.9. Kinexon AG
31.10. Sports Mechanics
31.11. Sensoria Inc.
31.12. JOHAN Sports B.V.
31.13. LifeBEAM Technologies Inc.
31.14. STATSports Group Ltd
31.15. Track160 Inc.

32. Global Sports Tracking Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Sports Tracking Market

34. Recent Developments In The Sports Tracking Market

35. Sports Tracking Market High Potential Countries, Segments and Strategies

35.1 Sports Tracking Market In 2029 - Countries Offering Most New Opportunities
35.2 Sports Tracking Market In 2029 - Segments Offering Most New Opportunities
35.3 Sports Tracking Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer