PUBLISHER: The Business Research Company | PRODUCT CODE: 1730820
PUBLISHER: The Business Research Company | PRODUCT CODE: 1730820
A corporate event is a planned gathering organized by a business or organization to achieve specific objectives, such as promoting collaboration, enhancing brand image, communicating important messages, or engaging stakeholders. These events are designed to encourage networking, knowledge sharing, team building, and business growth, often featuring structured activities, presentations, and interactions aligned with the organization's goals.
The main types of corporate events include conferences and seminars, company meetings, trade fairs and exhibitions, product launches, incentive or reward programs, and others. Conferences and seminars are formal events aimed at facilitating knowledge exchange, professional growth, and networking. These events can be held on various platforms, including offline, hybrid, and online formats, and can vary in size from mega and large-scale to small and medium-scale. Corporate events are organized across a wide range of industries, such as banking, financial services, and insurance (BFSI), automotive, real estate and infrastructure, information technology, and more.
The corporate event market research report is one of a series of new reports from The Business Research Company that provides corporate event market statistics, including corporate event industry global market size, regional shares, competitors with a corporate event market share, detailed corporate event market segments, market trends and opportunities, and any further data you may need to thrive in the corporate event industry. This corporate event market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The corporate event market size has grown rapidly in recent years. It will grow from $254.53 billion in 2024 to $282.17 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth observed during the historic period can be attributed to several factors, including increased corporate spending on events, the rising importance of brand engagement, the expansion of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, higher disposable income among enterprises, and a surge in sponsorships and partnerships.
The corporate event market size is expected to see rapid growth in the next few years. It will grow to $421.89 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth projected for the forecast period can be attributed to several factors, including the increasing adoption of hybrid events, a growing focus on sustainability in event planning, rising demand for personalized event experiences, the expanding use of AI and data analytics in event management, and larger corporate travel budgets. Key trends during this period include advancements in virtual and augmented reality, the integration of AI in event planning and management, the use of IoT for smart event management, the adoption of 5G for seamless virtual connectivity, and the development of AI-powered chatbots to assist with event coordination.
The growth of the business travel sector is expected to drive the expansion of the corporate event market. Business travel refers to work-related travel, such as trips for meetings, conferences, client visits, and corporate events. The sector has been growing due to the global expansion of companies, which require professionals to attend conferences and client engagements to strengthen partnerships and fuel growth. Corporate events, in turn, create a demand for travel to meetings, conferences, and networking opportunities that support business development. For example, in July 2024, the Global Business Travel Association, a US-based professional organization, reported that global business travel spending is projected to grow by 11.1% in 2024, following a significant year-over-year increase of 30%-47% in 2022 and 2023. As a result, the rising business travel sector is contributing to the growth of the corporate event market.
Companies in the corporate event market are focusing on integrating technologies such as artificial intelligence (AI)-powered matchmaking platforms to stay competitive. AI-powered matchmaking is transforming corporate events by enhancing networking, engagement, and lead generation through intelligent connections between attendees and exhibitors. For instance, in September 2024, Stova, a US-based event management platform, launched its Exhibitor Resource Center (ERC), an innovative and scalable tool designed to streamline exhibitor and sponsor management. The ERC centralizes exhibitor participation in corporate events such as trade shows, conferences, and exhibitions, offering a comprehensive suite of tools for managing exhibitor profiles, sponsorships, registrations, promotions, and logistics. This platform improves exhibitor engagement, optimizes event management, and increases the return on investment (ROI) for both organizers and participants.
In January 2024, Cvent Holding Corp., a US-based company that provides technology for meetings, events, and hospitality, acquired Jifflenow Technologies Private Limited, a deal for an undisclosed amount. This acquisition enhances Cvent's trade show and conference offerings by incorporating Jifflenow's advanced business-to-business (B2B) meeting scheduling technology. This integration enables seamless management of 1:1 and group appointments, boosts attendee engagement, and helps maximize ROI for sales and marketing teams. Jifflenow Technologies, based in the US, specializes in automating the scheduling, management, and analysis of strategic B2B meetings for events.
Major players in the corporate event market are Jack Morton Worldwide, Zoom Video Communications Inc., Informa PLC, American Express Global Business Travel, BCD Travel Services B.V., Maritz Holdings Inc., Cvent Inc., Global Experience Specialists, MCI Group, BI WORLDWIDE, Clarion Events Ltd., ITA Group Inc., Eventbrite Inc., Creative Group Inc., Flight Centre Travel Group Limited (FCM), Access Destination Services LLC, The Big Group, Hosts Global, 360 Destination Group LLC, ATTRI, Magma Event Group, and PRA Events Inc.
North America was the largest region in the corporate event market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in corporate event report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the corporate event market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate event market includes revenues earned by entities by providing services such as venue selection and management, catering services, and advertising campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Event Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate event market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for corporate event ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The corporate event market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.