PUBLISHER: The Business Research Company | PRODUCT CODE: 1730945
PUBLISHER: The Business Research Company | PRODUCT CODE: 1730945
A menstrual cup is a reusable, flexible device made from medical-grade silicone, rubber, or elastomer, designed to collect menstrual blood during menstruation. It is inserted into the vagina and creates a seal, preventing leakage. The menstrual cup provides an eco-friendly and cost-effective alternative to traditional disposable sanitary products, helping to maintain hygiene while reducing waste.
The main types of menstrual cups are disposable and reusable. Disposable menstrual cups are single-use, flexible products made from medical-grade silicone or thermoplastic elastomer (TPE), designed for convenience and hygienic disposal after one use. These cups are made from various materials, including silicone, latex, and thermoplastic elastomer, and come in different shapes such as bell-shaped, cylindrical, V-shaped, disc-style, and collapsible. Menstrual cups are available in small, medium, and large sizes and are distributed through various channels, including hospital pharmacies, retail pharmacies, online pharmacies, and other outlets.
The menstrual cups market research report is one of a series of new reports from The Business Research Company that provides menstrual cups market statistics, including the menstrual cups industry global market size, regional shares, competitors with the menstrual cups market share, detailed menstrual cups market segments, market trends, and opportunities, and any further data you may need to thrive in the menstrual cups industry. This menstrual cup market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The menstrual cups market size has grown strongly in recent years. It will grow from $1.67 billion in 2024 to $1.83 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth during the historic period can be attributed to the rising number of women in the population, increased financing for healthcare infrastructure, greater adoption of reusable products, significant uptake of menstrual cups, and growing environmental awareness.
The menstrual cups market size is expected to see strong growth in the next few years. It will grow to $2.63 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth during the forecast period can be attributed to the reusability and long lifespan of menstrual cups, the growing influence of social media marketing, increasing healthcare expenditures, the rising popularity of online shopping, and a growing number of government initiatives. Key trends during this period include the development of smart menstrual cups with tracking features, technological advancements in materials, collaborations with educational institutions, progress in technology, and a shift toward personalization in menstrual products.
The increasing prevalence of dysmenorrhea and menstrual health issues is expected to drive the growth of the menstrual cups market. Dysmenorrhea, which involves painful menstruation often accompanied by cramps, and other menstrual health conditions, such as irregular periods, heavy bleeding, and hormonal imbalances, are becoming more common. These conditions can be triggered by factors such as hormonal imbalances, stress, poor diet, lack of exercise, and conditions such as endometriosis or polycystic ovary syndrome (PCOS). Menstrual cups assist in managing these issues by alleviating cramps, preventing irritation, maintaining vaginal hygiene, reducing leaks, and helping track menstrual flow for conditions such as PCOS and endometriosis. For example, in April 2023, the National Library of Medicine reported that dysmenorrhea affects 50-90% of women, with a prevalence rate of 71.1% among young women across 38 countries. As a result, the growing prevalence of dysmenorrhea and menstrual health diseases is fueling the growth of the menstrual cups market.
Companies in the menstrual cup market are focusing on the development of innovative products, such as reusable menstrual cups, to promote sustainability, reduce waste, and provide cost-effective alternatives to disposable products. A reusable menstrual cup is a flexible, bell-shaped device made from materials such as medical-grade silicone, rubber, or elastomer, designed to collect menstrual fluid when inserted into the vagina. For instance, in January 2023, HLL Lifecare Limited, an India-based healthcare company, launched three brands of menstrual cups (Thinkal, Velvet, and Cool Cup). Thinkal provides affordable, eco-friendly menstrual cups to underserved communities, Velvet aims to increase the usage of cups in India with its comfortable design, and Cool Cup offers a sustainable, long-lasting solution to global markets.
In October 2024, the Good Glamm Group, a personal care company based in India that sells beauty and personal care products online, acquired Sirona Hygiene Pvt. Ltd. The acquisition was aimed at enhancing the Sirona brand, empowering women with innovative and accessible health solutions, and making a lasting impact on women's wellness. Sirona Hygiene Pvt. Ltd. is an Indian company that manufactures intimate and menstrual hygiene products for women.
Major players in the menstrual cups market are The Keeper Inc., Saalt LLC., Intimina AB, Ami Polymer Pvt. Ltd., Diva International Inc, The Flex Company Inc., Elize Lifestyle Pvt. Ltd., EcoCups Intl, Grace & Green Ltd, Greener Periods LLP, Lena Cup LLC, Me Luna GmbH, Mooncup Ltd, OrganiCup ApS, Ruby Life Ltd, Saathi Eco Innovations India Private Limited, Sckoon Inc, Super Jennie LLC., Yoni B.V, Merula GmbH.
North America was the largest region in the menstrual cups market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in menstrual cups report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the menstrual cups market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The menstrual cups market consists of sales of products including rubber menstrual cups, elastomer menstrual cups, and disposable menstrual cup liners. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Menstrual Cups Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on menstrual cups market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for menstrual cups ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The menstrual cups market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.