PUBLISHER: The Business Research Company | PRODUCT CODE: 1750920
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750920
Augmented reality (AR) mobile games are interactive digital games that blend virtual elements with the real-world environment using AR technology. These games enhance player engagement by overlaying 3D objects, characters, and effects onto the physical surroundings through mobile devices. AR mobile games offer immersive, dynamic experiences by utilizing smartphone cameras, sensors, and real-time data processing.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of augmented reality mobile games include adventure, puzzle, sports, simulation, and other genres. Adventure games involve exciting or unusual experiences, often with risk, exploration, or new challenges, such as traveling to unknown places, engaging in thrilling activities, or undertaking daring tasks. These games are available on platforms such as iOS, Android, Windows, and others, and are supported by devices such as smartphones, tablets, and AR glasses. Augmented reality mobile games cater to a wide range of end users, including casual gamers, hardcore gamers, educational institutions, enterprises, and social gamers.
The augmented reality mobile games market research report is one of a series of new reports from The Business Research Company that provides augmented reality mobile games market statistics, including augmented reality mobile games industry global market size, regional shares, competitors with an augmented reality mobile games market share, detailed augmented reality mobile games market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality mobile games industry. The augmented reality mobile games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The augmented reality mobile games market size has grown rapidly in recent years. It will grow from$9.18 billion in 2024 to $10.88 billion in 2025 at a compound annual growth rate (CAGR) of 18.5%. The growth during the historic period can be attributed to the growing consumer interest in augmented reality gaming, increasing disposable income, larger screen sizes on tablets, the rising popularity of mobile gaming, and advancements in computational power and graphics technology.
The augmented reality mobile games market size is expected to see rapid growth in the next few years. It will grow to$21.18 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth during the forecast period can be attributed to increased smartphone penetration, the rise of location-based games, the growing popularity of gamification, rising investments in augmented reality development, and increasing customer demand for immersive gaming experiences. Key trends in the forecast period include the adoption of cloud computing, technological advancements, strategic collaborations, the integration of social media features, and the development of advanced digital infrastructure.
The growing smartphone penetration is expected to drive the expansion of the augmented reality (AR) mobile games market. Smartphone penetration refers to the percentage of the population in a specific region or demographic that owns or uses a smartphone, indicating how widespread smartphone adoption is in that area. The increasing smartphone penetration is mainly driven by the growing affordability of smartphones, which has made them more accessible to a larger segment of the population across both emerging and developed markets. Augmented reality mobile games contribute to this growth by offering immersive, interactive experiences that encourage users to adopt smartphones and engage with them for enhanced gaming and entertainment. For example, according to the Mobility Report by Ericsson, a Sweden-based telecommunications company, global smartphone subscriptions increased from 6.93 billion in 2023 to 7.16 billion in 2024. As a result, the increasing smartphone penetration is fueling the growth of the augmented reality mobile games market.
Key players in the augmented reality mobile games market are focusing on creating innovative games, such as mobile augmented reality (AR) fighting games, to enhance immersive gameplay and player engagement. A mobile AR fighting game uses AR technology to overlay digital fighting characters onto real-world environments via smartphones, advancing AR mobile games by improving immersion, real-time interaction, and player engagement in physical spaces. For instance, in May 2024, JADU AR Inc., a U.S.-based AR startup, launched Jadu AR Season 1, a multiplayer mobile AR fighting game that transforms players' real-world surroundings into dynamic battle arenas using cinematic quests, hero characters, and immersive spatial gameplay. The game utilizes smartphone technologies such as LiDAR sensors and high-resolution cameras to deliver real-time interaction and third-person AR combat, enhancing the player experience and setting a new standard in the AR mobile gaming landscape.
In March 2022, Niantic Inc., a U.S.-based software development company known for creating location-based AR games, acquired 8th Wall for an undisclosed amount. This acquisition allows Niantic to expand its Lightship platform with 8th Wall's WebAR tools, enabling developers to create immersive AR experiences for a real-world metaverse. 8th Wall Inc., also based in the U.S., is a software company that specializes in developing web-based augmented reality (AR) experiences for mobile games and toys.
Major players in the augmented reality mobile games market are Unity Software Inc., SDLC Corporation, The NineHertz, Juego Studio Private Limited, Kevuru Games LLC, Quy Technology Private Limited, Mtoag Technologies Private Limited, JPLoft Solutions Private Limited, Nilee Games And Future Technologies Private Limited, StudioKrew, CMExpertise Infotech Private Limited, Logic Simplified Private Limited, Capermint Technologies Private Limited, GameAnax Inc., Genesis Augmented Private Limited, Infocom Software Private Limited, Studd Technology Solutions, Whimsy Games Ltd., Ediiie, GenixBit Labs Private Limited, ITAIMS, Tanthetaa Software Studio.
North America was the largest region in the augmented reality mobile games market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality mobile games report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the augmented reality mobile games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The augmented reality mobile games market consists of revenues earned by entities by providing services such as game development, augmented reality (AR) content creation, in-game advertising, cloud-based gaming solutions, and multiplayer server management. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality mobile games market also includes sales of AR headsets, motion tracking sensors, gaming smartphones, augmented reality (AR)-compatible controllers, and spatial computing devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Augmented Reality Mobile Games Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on augmented reality mobile games market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for augmented reality mobile games ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The augmented reality mobile games market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.