PUBLISHER: The Business Research Company | PRODUCT CODE: 1750967
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750967
Digital health coaching refers to the use of digital technologies to offer personalized guidance and support for managing health and achieving wellness goals. It combines the expertise of health coaches with digital tools such as wearable devices, mobile apps, and telehealth platforms to help individuals manage their health effectively.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of digital health coaching include holistic health coaching, wellness health coaching, and primal or paleo health coaching. Holistic health coaching takes a personalized approach to wellness, focusing on helping individuals achieve balance and well-being by addressing the mind, body, and spirit as interconnected aspects of health. This type of coaching covers various service areas such as nutrition and diet coaching, fitness and exercise coaching, women's health coaching, chronic condition coaching, mental well-being coaching, and more. Services are offered across different durations, including 1 month or less, 1-3 months, 3-6 months, and more than 6 months. Payment models for these services include monthly subscriptions, annual subscriptions, per session charges, freemium models with paid upgrades, and other variations.
The digital health coaching market research report is one of a series of new reports from The Business Research Company that provides digital health coaching market statistics, including digital health coaching industry global market size, regional shares, competitors with a digital health coaching market share, detailed digital health coaching market segments, market trends and opportunities, and any further data you may need to thrive in the digital health coaching industry. This digital health coaching market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital health coaching market size has grown rapidly in recent years. It will grow from$11.52 billion in 2024 to $13.30 billion in 2025 at a compound annual growth rate (CAGR) of 15.5%. The growth during the historic period can be attributed to the increasing adoption of wearable devices, a rise in the prevalence of chronic diseases, the growing digitalization of healthcare, rising demand for personalized wellness solutions, and an increasing focus on preventive healthcare.
The digital health coaching market size is expected to see rapid growth in the next few years. It will grow to$23.51 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth during the forecast period can be attributed to an increase in remote patient monitoring adoption, rising demand for mental health support, growing investments in digital health startups, an increasing focus on value-based healthcare, and rising healthcare expenditure. Key trends in the forecast period include advancements in AI-driven coaching algorithms, enhanced data analytics for personalized health insights, improved integration of wearables with coaching platforms, innovations in gamification for user engagement, and the development of advanced telehealth solutions to enhance coaching services.
The growing awareness among consumers about health and well-being is expected to accelerate the growth of the digital health coaching market. Health and well-being encompass a state of complete physical, mental, and social wellness, not merely the absence of illness. As lifestyle-related diseases become more prevalent, more people are focusing on adopting healthier habits and preventive care, which is increasing consumer awareness in these areas. Digital health coaching supports individuals' health by offering personalized guidance, real-time feedback, and educational resources that enable informed lifestyle choices and healthier habits. For example, according to a February 2025 report from Experian Information Solutions, Inc., a U.S.-based information services company, gym membership spending surged by 11% during Christmas and 4% in January, reflecting an early commitment to fitness in 2025. Additionally, individuals aged 35-44 saw a 7% increase in fitness spending, emphasizing their focus on health and well-being. Thus, the rising consumer awareness around health and well-being is propelling the growth of the digital health coaching market.
Leading players in the digital health coaching market are concentrating on developing innovative solutions, such as personalized digital health platforms, to enhance wellness outcomes, assist patients with lifestyle changes, and facilitate more efficient and accessible chronic disease management. Personalized digital health platforms are technology-based solutions that provide tailored health recommendations, monitoring, and support based on an individual's specific health needs, preferences, and goals. For instance, in February 2025, Owens and Minor, a U.S.-based healthcare company, introduced ByramConnect, a personalized digital health program powered by the Welldoc App. This program aims to optimize outcomes for individuals with type 1 or type 2 diabetes and related chronic conditions such as hypertension, weight management, and cardiovascular risk. Leveraging advanced artificial intelligence, the program analyzes data across six health dimensions to provide actionable insights and reports, which patients can share with their healthcare providers. It also integrates data from health devices such as glucose monitors, fitness trackers, and blood pressure monitors to give a comprehensive view of a patient's condition.
In April 2023, Conifer Health Solutions, a U.S.-based healthcare services company, teamed up with Welldoc to introduce Conifer Connect, a personalized digital health app. This partnership is aimed at improving patient engagement and health outcomes by delivering personalized insights and supporting real-time health monitoring through an AI-driven platform. The app allows continuous communication with care teams and empowers patients to manage their health data, fostering a more collaborative and proactive approach to healthcare. Welldoc, a U.S.-based digital health company, specializes in AI-powered digital health coaching services.
Major players in the digital health coaching market are Cigna Corporation, Kaiser Permanente, Teladoc Health Inc., Hinge Health Inc., Noom Inc., OmniLife Health Inc., Castlight Health Inc., BetterUp Inc., Spring Health Inc., Omada Health Inc., Welltok Inc., Virta Health Corp., Limeade Inc., Healthify Inc., Lark Health Inc., Aaptiv Inc., SilverCloud Health Inc., MyStrength Inc., Fitbit Health Solutions (a division of Google LLC), and Happify Health Inc.
North America was the largest region in the digital health coaching market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital health coaching report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the digital health coaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The digital health coaching market includes revenues earned by entities by providing services such as chronic disease management, smoking cessation programs, nutritional advice, sleep optimization, and personalized health plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Health Coaching Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital health coaching market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital health coaching ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital health coaching market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.