PUBLISHER: The Business Research Company | PRODUCT CODE: 1750970
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750970
Digital signage in quick-service restaurants (QSRs) involves the use of digital displays, interactive screens, and menu boards to enhance the customer experience. These technologies provide dynamic menus, promotions, real-time updates, order tracking, and personalized content, ultimately improving order efficiency, brand engagement, and operational productivity, while enabling smooth communication between customers and restaurant staff.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main components of digital signage in QSRs are hardware and software. Hardware refers to the physical devices used to display digital content, which includes technologies such as liquid crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and projection. These displays come in various resolutions, including 8K, 4K, full high definition (FHD), high definition (HD), and lower than HD. They are used in both indoor and outdoor signage applications.
The digital signage in quick-service restaurants (QSRs) market research report is one of a series of new reports from The Business Research Company that provides digital signage in quick-service restaurants (QSRs) market statistics, including the digital signage in quick-service restaurants (QSRs) industry's global market size, regional shares, competitors with a digital signage in quick-service restaurants (QSRs) market share, detailed digital signage in quick-service restaurants (QSRs) market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage in quick-service restaurants (QSRs) industry. This digital signage in quick-service restaurants (QSRs) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The digital signage in quick-service restaurants (QSRs) market size has grown rapidly in recent years. It will grow from$2.65 billion in 2024 to $3.01 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth during the historic period can be attributed to the increasing adoption of digital menu boards, a growing focus on customer engagement, rising demand for dynamic content display, the global expansion of QSR chains, and the integration of digital signage with point-of-sale systems.
The digital signage in quick-service restaurants (QSRs) market size is expected to see rapid growth in the next few years. It will grow to$4.95 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth during the forecast period can be attributed to the growing preference for contactless ordering, the increasing use of AI-powered personalized content, rising investments in QSR automation, the expansion of cloud-based digital signage solutions, and a higher demand for real-time content updates. Key trends expected during this period include advancements in interactive touchscreen technology, innovations in AI-driven customer analytics, developments in 4K and LED display solutions, progress in augmented reality (AR) integration, and advancements in IoT-enabled digital signage.
The growing popularity of digital advertising is expected to drive the expansion of the digital signage market in quick-service restaurants (QSRs). Digital advertising involves promoting products and services through interactive, visually dynamic, and real-time content across digital platforms such as websites, social media, and digital signage. The rise in digital advertising is driven by the shift toward online platforms and the demand for highly targeted, data-driven campaigns. Digital signage in QSRs enhances digital advertising by displaying dynamic, real-time content that captures customers' attention, promotes targeted offers, and increases brand engagement. For example, in October 2024, the Advertising Association, a UK-based trade body, reported that UK advertising spending reached $12.29 billion (£10 billion) in Q2 2024, marking a 13.4% year-on-year increase. As a result, the growing demand for digital advertising is fueling the growth of digital signage in QSRs.
Leading companies in the digital signage market for QSRs are focusing on innovative solutions, such as non-emissive e-paper technology, to improve sustainability, reduce energy costs, and increase operational efficiency. Non-emissive e-paper is a display technology that reflects ambient light to showcase content, mimicking the appearance of traditional paper. For instance, in October 2024, Praevar Corporation, a Canada-based design services company, introduced the ePoster, a line of sustainable digital signage systems featuring a 32-inch E Ink Spectra 6 display for indoor advertising and retail. This battery-powered, full-color display has low energy consumption and wireless information updates, offering an eco-friendly alternative to traditional paper posters.
In January 2025, Maguar Capital Management GmbH, a private equity firm based in Germany, acquired Navori Labs for an undisclosed amount. This acquisition aims to strengthen Navori's position as a global leader in digital signage software by leveraging Maguar's resources, network, and expertise. Navori Labs, a Switzerland-based software company, specializes in digital signage software and computer vision solutions.
Major players in the digital signage in quick-service restaurants (QSRs) market are Samsung Electronics Co. Ltd., Sony Group Corporation, Panasonic Corporation, Koninklijke Philips N.V., Advantech Co. Ltd., Mood Media Corporation, Ampacto, Peerless-AV, Visix Inc., Omnivex, Sparsa Digital Pvt. Ltd., Signagelive Limited, Retailr, Cornea, Digital Display Works Limited, Navori, Wilyer Private Limited, NowSigange, Xtreme Media Private Limited, and LaneSquare Technology Pvt Ltd.
North America was the largest region in the digital signage in quick-service restaurants (QSRs) market in 2024. The regions covered in digital signage in quick service restaurants (QSRs) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the digital signage in quick service restaurants (QSRs) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The digital signage in quick service restaurants (QSRs) market includes revenues earned by entities providing services such as menu display and updates, promotional content, queue management, and branding and engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage in quick service restaurants (QSRs) market also includes sales of digital screens and devices, digital menu boards, interactive kiosks, and drive-thru displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Signage In Quick-Service Restaurants (QSRs) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital signage in quick-service restaurants (qsrs) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital signage in quick-service restaurants (qsrs) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital signage in quick-service restaurants (qsrs) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.