PUBLISHER: The Business Research Company | PRODUCT CODE: 1750972
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750972
Digital wayfinding solutions are interactive systems that leverage digital technologies to guide users through physical environments with ease. These systems provide real-time navigation, detailed location data, and customized routes in complex spaces such as airports, hospitals, and malls. The primary goal is to simplify navigation, enhance user satisfaction, and improve operational efficiency.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main components of digital wayfinding solutions include hardware, software, and services. Hardware refers to the physical devices used in these systems, such as interactive kiosks, digital signage displays, beacons, sensors, and other equipment that facilitate navigation and the dissemination of information. Deployment options are available both on-premise and in the cloud, and the systems are used by a variety of end-users, including hospitals, airports, shopping malls, corporate campuses, universities, and more.
The digital wayfinding solutions market research report is one of a series of new reports from The Business Research Company that provides digital wayfinding solutions market statistics, including digital wayfinding solutions industry global market size, regional shares, competitors with a digital wayfinding solutions market share, detailed digital wayfinding solutions market segments, market trends and opportunities, and any further data you may need to thrive in the digital wayfinding solutions industry. The digital wayfinding solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital wayfinding solutions market size has grown rapidly in recent years. It will grow from$0.96 billion in 2024 to $1.07 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth during the historic period can be attributed to the increasing adoption of smartphones and mobile apps, growing demand for smart city infrastructure, rising adoption of digital signage, expanding urbanization, and the increasing use of interactive kiosks.
The digital wayfinding solutions market size is expected to see rapid growth in the next few years. It will grow to$1.62 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The projected growth in the forecast period can be attributed to the rising demand for personalized and data-driven wayfinding solutions, increasing adoption of IoT-enabled smart signage, growing need for accessibility solutions, higher demand for indoor navigation, and the expanding penetration of IoT-based interactive kiosks. Key trends expected during this period include artificial intelligence-powered real-time navigation, augmented reality (AR) wayfinding, voice-activated and touchless interaction, integration with smart wearables and IoT devices, and cloud-based dynamic mapping and analytics.
The growing adoption of cloud-based solutions is expected to drive the expansion of the digital wayfinding solutions market. Cloud-based solutions, which include computing services such as storage, processing, and applications hosted and delivered over the internet, provide on-demand access to resources without the need for local infrastructure. These solutions are becoming increasingly popular due to their scalability, which allows businesses to quickly adjust resources based on demand, reducing costs and improving operational efficiency. In digital wayfinding, cloud solutions enable centralized control, real-time content updates, and remote access across multiple locations. They integrate seamlessly with technologies such as global positioning systems (GPS), internet of things (IoT) devices, and mobile platforms to ensure users receive accurate and timely navigation information. For example, in December 2023, Eurostat, a Luxembourg-based government agency, reported that 45.2% of enterprises in the European Union had adopted cloud computing services in 2023, a 4.2 percentage-point increase from 2021. Therefore, the rise in cloud-based solutions is propelling the growth of the digital wayfinding solutions market.
Companies in the digital wayfinding solutions market are increasingly focusing on developing advanced AI-driven solutions to improve navigation and optimize space utilization in hybrid office environments. AI-driven workplace wayfinding uses artificial intelligence to provide real-time, smart navigation within office spaces, enhancing efficiency by offering personalized routes, optimizing space usage, and adapting to changes such as room or desk availability. For example, in August 2024, Visix, a US-based software development company, introduced advanced workplace wayfinding solutions that feature searchable maps, office directories, 360-degree virtual tours, and AI gesture controls for hybrid work environments. These innovations include the Choros board integrated with the Choros augmented reality (AR) space booking platform, allowing employees to locate and reserve workspaces via interactive maps and QR codes. This system enhances workspace management, accessibility, and employee engagement through touch, voice, and AI-driven interfaces.
In October 2024, TouchSource Inc., a US-based provider of digital signage and wayfinding solutions, acquired Oppna Digital for an undisclosed amount. This acquisition enhances TouchSource's digital signage and wayfinding offerings, expanding its portfolio with hundreds of new screens and strengthening its presence in key markets such as retail, airports, and education. Oppna Digital is a US-based company known for its interactive wayfinding technology, including digital wayfinding displays.
Major players in the digital wayfinding solutions market are Everbridge Inc., Scala Inc., Poppulo, Mvix Inc., Visix Inc., Nanonation Inc., Gozio Inc., Omnivex Corporation, Intuiface, TouchSource LLC, YCD Multimedia, 22 Miles Inc., Acquire Digital, Click Grafix, ConnectedSign, Jarma Technologies LLP, MetroClick, Mindspace Digital Signage, Ping HD, Rise Vision, ScreenCloud, Signagelive, TrouDigital, and Xtreme Media Pvt Ltd.
North America was the largest region in the digital wayfinding solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital wayfinding solutions report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the digital wayfinding solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The digital wayfinding solutions market consists of revenues earned by entities by providing services such as interactive wayfinding solutions, cloud-based mapping and analytics, and voice-guided navigation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital wayfinding solutions market also includes sales of touchscreen panels and tablets, beacons and IoT devices, AI and data analytics tools, and augmented reality (AR) devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Wayfinding Solutions Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital wayfinding solutions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital wayfinding solutions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital wayfinding solutions market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.