PUBLISHER: The Business Research Company | PRODUCT CODE: 1751051
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751051
Mobile application security refers to the practice of protecting mobile apps from threats such as malware, data breaches, and unauthorized access. It includes measures such as encryption, secure authentication, and code obfuscation to protect user data. Regular security updates and vulnerability assessments are essential for mitigating risks.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main solution types for mobile application security are software and services. Mobile application security software protects apps from threats, ensuring defense against data breaches, malware, and unauthorized access. It operates across various operating systems, including iOS, Android, and others, with deployment options such as cloud and on-premise. These solutions cater to a wide range of enterprises, from small and medium-sized businesses to large corporations, and are applied across multiple sectors, including banking, financial services, insurance, IT and telecommunications, retail, healthcare, education, transportation and logistics, manufacturing, and more.
The mobile application security market research report is one of a series of new reports from The Business Research Company that provides mobile application security market statistics, including the mobile application security industry global market size, regional shares, competitors with the mobile application security market share, detailed mobile application security market segments, market trends, and opportunities, and any further data you may need to thrive in the mobile application security industry. This mobile application security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile application security market size has grown exponentially in recent years. It will grow from$6.89 billion in 2024 to $8.47 billion in 2025 at a compound annual growth rate (CAGR) of 23.0%. The growth during the historic period can be attributed to the increasing adoption of mobile devices, rising cybersecurity threats, the expansion of mobile commerce, regulatory compliance requirements, and the proliferation of mobile banking.
The mobile application security market size is expected to see exponential growth in the next few years. It will grow to$19.20 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth during the forecast period can be attributed to the expansion of 5G networks, increasing demand for zero-trust security, the rise of the mobile workforce, stricter data protection laws, and growth in AI-powered security solutions. Key trends expected during this period include advancements in mobile security technology, ongoing research and development in threat detection, innovations in encryption techniques, the development of AI-driven security frameworks, and growing investments in cybersecurity advancements.
The growing penetration of mobile devices is expected to drive the expansion of the mobile application security market. A mobile device, such as a smartphone or tablet, is a compact, wireless gadget that facilitates communication, internet browsing, and app functionality. The adoption of mobile devices is rising due to advancements in wireless technology, which enable faster and more reliable connectivity. This enhances user convenience and accessibility, driving widespread adoption. As mobile device usage increases, so do cybersecurity risks, boosting the demand for stronger mobile app security. This has led to the development of advanced solutions that safeguard user data, improve encryption, and protect against cyber threats. For example, in February 2023, Uswitch Limited, a UK-based financial conduct authority, reported that as of 2022, there were 71.8 million smartphones in the UK, marking a 3.8% increase (around 2.6 million) over 2021. By 2025, it is estimated that 95% of the UK's population (approximately 65 million people) will own smartphones. Hence, the rise in mobile device penetration is a key driver of the mobile application security market's growth.
Leading companies in the mobile application security market are focusing on developing advanced solutions, such as mobile app risk intelligence tools, to help businesses quickly evaluate and mitigate security, privacy, and compliance risks associated with third-party mobile apps. A mobile app risk intelligence solution is a security tool that detects, analyzes, and addresses threats in mobile apps by identifying vulnerabilities, tracking risks, and preventing cyber attacks in real-time. For example, in October 2024, NowSecure, a US-based mobile security firm, launched NowSecure Mobile Application Risk Intelligence (MARI), a platform that provides risk scores for third-party apps using standards-based security testing. This tool enables businesses to identify and mitigate risks in apps from public app stores such as Google Play and the Apple App Store.
In October 2022, Pradeo, a mobile security provider based in France, acquired Yagaan for an undisclosed sum. This acquisition strengthens Pradeo's mobile app security by incorporating Yagaan's advanced vulnerability detection. It also expands Pradeo's capabilities into web application security, thereby broadening its cybersecurity offerings. This strategic move enhances Pradeo's global market position and provides a unified security solution to address both mobile and web threats. Yagaan is a France-based company specializing in mobile application security.
Major players in the mobile application security market are International Business Machines Corporation, Cisco Systems Inc., Broadcom Inc., F5 Inc., Avast Software, Ivanti, Kaspersky, Sophos Limited, Rapid7, McAfee Corp., OneSpan Inc., Lookout Inc., Veracode Inc., Onapsis Inc., Appdome Inc., Guardsquare NV, Indusface Private Limited, Acunetix, NowSecure, Pradeo, Data Theorem Inc., and AVG Technology.
North America was the largest region in the mobile application security market in 2024. The regions covered in mobile application security report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the mobile application security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile application security market consists of revenues earned by entities by providing services such as data protection services, authentication and identity management, vulnerability assessment and penetration testing (VAPT), runtime application self-protection (RASP), and threat monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile application security market also includes sales of biometric sensors, hardware security modules, and tamper-resistant chips. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile Application Security Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile application security market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile application security ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile application security market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.