PUBLISHER: The Business Research Company | PRODUCT CODE: 1751083
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751083
Privacy-enhancing technologies (PETs) are a collection of technological tools, methods, and protocols designed to safeguard personal data by minimizing its exposure, enabling secure data processing, and ensuring compliance with privacy regulations while maintaining the data's utility. These technologies are applied in various areas such as secure data sharing, anonymous communication, federated learning, and differential privacy to ensure confidentiality, reduce data leakage risks, and support privacy-by-design strategies across sectors such as finance, healthcare, and digital services.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of privacy-enhancing technologies include cryptographic techniques, anonymization techniques, and pseudonymization techniques. Cryptographic techniques involve transforming data into an unreadable format using mathematical algorithms, ensuring confidentiality, integrity, and authenticity during storage or transmission. These technologies typically consist of software and services and are used for a range of applications, including compliance management, risk management, reporting, and analytics. They are also utilized by a variety of end-users, including banking, financial services, and insurance (BFSI), healthcare, information technology (IT) and telecommunications, government, retail, manufacturing, and other sectors.
The privacy enhancing technologies market research report is one of a series of new reports from The Business Research Company that provides privacy enhancing technologies market statistics, including privacy enhancing technologies industry global market size, regional shares, competitors with a privacy enhancing technologies market share, detailed privacy enhancing technologies market segments, market trends and opportunities, and any further data you may need to thrive in the privacy enhancing technologies industry. This privacy enhancing technologies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The privacy enhancing technologies market size has grown exponentially in recent years. It will grow from $3.41 billion in 2024 to $4.36 billion in 2025 at a compound annual growth rate (CAGR) of 27.9%. The growth during the historic period can be attributed to the rising demand for data protection, growing concerns over cybersecurity threats, the increasing adoption of cloud computing, escalating financial challenges, and the need for stronger data protection measures.
The privacy enhancing technologies market size is expected to see exponential growth in the next few years. It will grow to $11.55 billion in 2029 at a compound annual growth rate (CAGR) of 27.6%. The growth during the forecast period can be attributed to the rising risk of data breaches, increased adoption of various software solutions, a growing need for automated compliance solutions, the expansion of cryptographic techniques, and the increasing complexity of data protection regulations. Key trends during this period include the development of advanced privacy-preserving techniques, enhanced compliance solutions, the integration of advanced technologies, innovations in cryptographic methods, and advancements in AI-driven privacy enhancements.
The growing concerns over cybersecurity threats are expected to drive the growth of the privacy-enhancing technologies (PETs) market in the near future. Cybersecurity threats are malicious actions or vulnerabilities that compromise the confidentiality, integrity, or availability of digital systems, networks, and data. The rise in cybercrimes is fueled by the increasing dependence on digital platforms for work, banking, communication, and data storage, which creates more entry points and valuable targets for cybercriminals. Privacy-enhancing technologies help mitigate these risks by enabling secure data handling, minimizing the exposure of sensitive information, and giving users more control over their digital identities, making it harder for cybercriminals to exploit vulnerabilities. For example, in October 2024, Check Point, an Israel-based software company, reported that the average number of cyberattacks per organization increased to 1,876 per week in Q3 2024, marking a 75% rise from the same period in 2023 and a 15% increase compared to the previous quarter. As a result, growing concerns over cybersecurity are driving the expansion of the privacy-enhancing technologies market.
Leading companies in the privacy-enhancing technologies market are focusing on developing innovative solutions, such as Privacy-Preserving Data Platforms, to encourage responsible data sharing and expedite the real-world adoption of PETs for societal and economic benefits. A privacy-preserving data platform is a secure system designed to enable data analysis and sharing while ensuring that sensitive or personal information remains protected. For example, in June 2024, the U.S. National Science Foundation (NSF) launched the Privacy-Preserving Data Sharing in Practice (PDaSP) program, investing $23 million to accelerate the development of PETs and promote their application. This program aims to improve secure and private data sharing across various use cases, including those relevant to federal agencies. It fosters the creation of secure, scalable tools that enable confidential data sharing across sectors without compromising individual privacy.
In July 2024, Ant International Ltd., a Singapore-based fintech company, teamed up with Nanyang Technological University (NTU) to promote responsible innovation and strengthen digital economy initiatives. The collaboration focuses on advancing digital trust by developing Privacy-Enhancing Technologies (PETs) to enhance data security, AI reliability, and secure data sharing for businesses in the Asia-Pacific region. NTU, a renowned research university in Singapore, specializes in privacy-enhancing technologies and innovative research aimed at improving digital privacy and trust.
Major players in the privacy enhancing technologies market are Google LLC ( Alphabet), Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Deloitte, Oracle Corporation, OneTrust LLC, BigID Inc., Drata Inc., Skyflow Inc., Kochava Inc., Usercentrics GmbH, PreScouter Inc., Ketch Kloud Inc., Duality Technologies, Enveil, Decentriq, Sedicii Innovations Ltd., Syntho, Didomi
North America was the largest region in the privacy enhancing technologies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in privacy-enhancing technologies report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the privacy-enhancing technologies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The privacy-enhancing technologies market consists of revenues earned by entities providing services such as homomorphic encryption, federated learning, and privacy-preserving data sharing. The market value includes the value of related goods sold by the service provider or included within the service offering. The privacy-enhancing technologies market also includes sales of pseudonymization tools, privacy-preserving data analytics, and private information retrieval (PIR). Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Privacy Enhancing Technologies Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on privacy enhancing technologies market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for privacy enhancing technologies ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The privacy enhancing technologies market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.