PUBLISHER: The Business Research Company | PRODUCT CODE: 1751097
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751097
Retail digital signage refers to the use of digital displays, such as screens or video walls, within retail environments to communicate information to customers. It is commonly utilized for advertising, promotions, product information, and enhancing the overall shopping experience. These displays can be updated in real-time, enabling dynamic and targeted messaging based on factors such as the time of day or customer demographics.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The primary components of retail digital signage include hardware, software, and services. It can be deployed both on-premises and on the cloud, utilizing various display types such as light-emitting diode (LED), liquid crystal display (LCD), organic light-emitting diode (OLED), and others. Retail digital signage is applicable in both indoor and outdoor settings, serving a variety of industry verticals, including retail, corporate, hospitality, transportation, education, healthcare, sports and entertainment, and more.
The retail digital signage components market research report is one of a series of new reports from The Business Research Company that provides retail digital signage components market statistics, including retail digital signage components industry global market size, regional shares, competitors with a retail digital signage components market share, detailed retail digital signage components market segments, market trends and opportunities, and any further data you may need to thrive in the retail digital signage components industry. This retail digital signage components market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The retail digital signage market size has grown strongly in recent years. It will grow from$22.38 billion in 2024 to $24.31 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth during the historic period can be attributed to the growing adoption of digital advertising, increasing demand for in-store customer engagement, rising penetration of high-resolution displays, the expanding retail sector, and declining hardware costs.
The retail digital signage market size is expected to see strong growth in the next few years. It will grow to$33.37 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth during the forecast period can be attributed to the increasing integration of AI and IoT in digital signage, growing demand for interactive and touch-based displays, rising adoption of cloud-based content management systems, the expansion of smart retail stores, and higher investment in digital marketing strategies. Key trends expected in this period include advancements in display technology, continuous innovations in interactive signage solutions, rapid developments in AI-driven content automation, research and development in energy-efficient signage, and the adoption of holographic and transparent displays.
The growing adoption of smartphones is expected to drive the expansion of the retail digital signage market in the coming years. Smartphones, which combine mobile phone functionality with internet access, touchscreens, and a wide range of apps, have become integral to daily life. The increasing use of smartphones is mainly due to enhanced internet connectivity, which allows users to remain connected and access information from virtually anywhere. In retail environments, smartphones enable immediate interactions, such as scanning QR codes, to access promotions and detailed product information. For example, in February 2024, a report by Uswitch Ltd. revealed that there were 71.8 million mobile connections in the UK by the start of 2022, a 3.8% increase from the previous year. By 2025, nearly 95% of the UK's population, or approximately 65 million people, is expected to be smartphone users. This widespread smartphone adoption is set to fuel the growth of the retail digital signage market, as it enhances customer engagement and enables real-time interactions with in-store promotions and content.
Companies in the retail digital signage market are focusing on technological innovations such as interactive touchscreen displays to improve customer engagement and provide personalized, immersive in-store experiences. Interactive displays enable consumers to engage directly with digital content by touching the screen, allowing for a more interactive and tailored shopping experience. For instance, in June 2023, ViewSonic Corporation launched the ViewBoard IFP110, a 110-inch interactive display with 4K UHD resolution, designed for large-scale environments such as showrooms, training centers, and museums. This display features 40-point touch functionality, built-in collaboration software, USB-C connectivity, and a bezel-free design, offering a seamless and engaging interactive experience for customers. These technological advancements in interactive displays are helping retailers deliver personalized content and enhance overall in-store engagement.
In July 2024, Wallboard, a US-based digital signage company, acquired Keywest Technology and Unified Brand for an undisclosed amount. This acquisition enables Wallboard to tap into Keywest Technology's expertise in digital signage development, which will be crucial for enhancing its platform and driving innovation in the market. Keywest Technology and Unified Brand, based in the US, specialize in providing digital signage solutions for retail environments. This strategic acquisition is expected to bolster Wallboard's ability to deliver more advanced and innovative digital signage solutions to the retail market.
Major players in the retail digital signage market are Samsung Electronics Co. Ltd., Microsoft Corporation, Sony Corporation, LG Electronics Inc., Intel Corporation, Panasonic Corporation, Cisco Systems Inc., Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V (Philips), Planar Systems Inc., Elo Touch Solutions, Stratacache Pvt Ltd., Scala Inc., AOPEN Inc., Winmate Inc., BrightSign LLC, Mvix Inc., Omnivex Corporation, Navori Labs, Goodview (CVTE), NEC Display Solutions Ltd., Leyard Optoelectronic Co. Ltd.
North America was the largest region in the retail digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in retail digital signage report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the retail digital signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The retail digital signage market includes of revenues earned by entities by providing services such as content management services, installation services, maintenance and support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The retail digital signage market consists of sales of projection-based signage, e-paper displays, and holographic displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Retail Digital Signage Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on retail digital signage market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for retail digital signage ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The retail digital signage market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.