Tampons Global Market Report 2025

Description

Tampons are absorbent feminine hygiene products intended for insertion into the vagina to absorb menstrual flow. Typically composed of materials such as cotton or rayon, they are available in different sizes to suit varying flow levels. The main goal of tampons is to offer discreet, comfortable, and reliable protection during menstruation.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The primary types of tampons include radially wound pledgets and rectangular or square pads. A radially wound pledget is a small, circular pad usually made of fabric or foam tightly wound in a spiral pattern from the center outward, commonly used in surgical procedures to support sutures or manage bleeding. Tampons are produced from various materials such as cotton, rayon, blended fabrics, and others. They are also available in both scented and unscented forms and are distributed through retail pharmacies, hospital pharmacies, e-commerce platforms, physical retail stores, and supermarkets or hypermarkets.

The tampons market research report is one of a series of new reports from The Business Research Company that provides tampons market statistics, including the tampons industry's global market size, regional shares, competitors with the tampons market share, detailed tampons market segments, market trends and opportunities, and any further data you may need to thrive in the tampons market. This tampon market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The tampon market size has grown strongly in recent years. It will grow from $5.16 billion in 2024 to $5.50 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. Growth during the historic period can be attributed to a rising female population, greater awareness of menstrual health, increased demand for eco-friendly menstrual products, wider availability of tampons in retail outlets, and heightened health consciousness among women.

The tampon market size is expected to see strong growth in the next few years. It will grow to $7.05 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. Projected growth in the forecast period is expected to result from growing demand for organic and natural products, increased participation of women in sports, expansion of subscription-based tampon services, higher female workforce participation, and broader access to feminine care products. Key trends anticipated in the forecast period include the development of eco-friendly tampon alternatives, advancement of personalized tampon products, the integration of tampon and menstrual cup technologies, the incorporation of smart technology into tampons, and the merging of menstrual care with wellness products.

The rising number of females is anticipated to drive the tampon market's growth in the coming years. This increase is largely attributed to higher life expectancy among women, who generally outlive men, gradually leading to a higher proportion of females in the overall population. Tampons cater to the needs of women by offering discreet and comfortable menstrual protection, making them suitable for active lifestyles. They enhance hygiene and convenience by providing reliable absorption during menstruation, boosting daily comfort and confidence. For example, in 2024, the World Bank Group, a US-based international financial institution, reported that the female population in the U.S. increased from 49.7% in 2022 to 49.8% in 2023. Consequently, the expanding female population is contributing to the tampon market's growth.

Leading companies in the tampon industry are emphasizing the development of innovative products such as seaweed-based tampons to offer environmentally friendly alternatives to conventional ones. Seaweed-based tampons are feminine hygiene products crafted from natural, renewable seaweed materials, providing a sustainable and biodegradable option that lessens environmental harm. For instance, in February 2025, VYLD GmbH, a German company focused on sustainable product innovation, introduced the Kelpon tampon, created from regenerative seaweed. These tampons offer an ocean-positive, microbiome-friendly, and biodegradable solution to standard menstrual products. The seaweed fibers provide natural smoothness for easy insertion without the need for an applicator, while also supporting both vaginal health and environmental protection.

In January 2024, Forum Brands LLC, a U.S.-based e-commerce company, completed the acquisition of Lola Do Inc. for an undisclosed sum. Through this acquisition, Forum Brands LLC seeks to utilize Lola's established direct-to-consumer model and broaden its presence across digital and physical retail channels. Lola Do Inc. is a U.S.-based company specializing in organic and eco-conscious personal care and feminine hygiene products, including tampons, pads, and liners, with a strong emphasis on transparency and sustainability.

Major players in the tampons market are Johnson & Johnson, Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Dirk Rossmann GmbH, Unicharm Corporation, Edgewell Personal Care Company, Svenska Cellulosa Aktiebolaget, The Honest Company Inc., Maxim Hygiene Products Inc., Corman S.p.A., Tampon Tribe, Bodywise Ltd., Premier FMCG (Pty) Limited, Cotton High Tech S.L., Cora, TZMO SA, Foshan Niceday Sanitary Products Co. Ltd., Albaad Deutschland GmbH, and Mil Laboratories Pvt Ltd.

North America was the largest region in the tampons market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in tampons report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the tampons market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tampons market consists of sales of applicator tampons, digital tampons, organic tampons, scented tampons, and super-absorbency tampons. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Tampons Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on tampons market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for tampons ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The tampons market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Radially Wound Pledget; Rectangular Or Square Pad
2) By Material Type: Cotton; Rayon; Blended; Other Material Types
3) By Nature: Scented; Unsccented
4) By Distribution channel: Retail Pharmacy; Hospital Pharmacy; E-Commerce Channels; Brick And Mortar; Supermarket Or Hypermarket
Subsegments:
1) By Radially Wound Pledget: Compact Applicator Tampons; Digital Tampons; Scented Radially Wound Tampons; Unscented Radially Wound Tampons
2) By Rectangular Or Square Pad: Reusable Rectangular Pads; Disposable Rectangular Pads; Organic Cotton Pads; Ultra-Thin Rectangular Pads
Companies Mentioned: Johnson & Johnson; Procter & Gamble Company; Kimberly-Clark Corporation; Essity AB; Dirk Rossmann GmbH
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.

Product Code: r34989

1. Executive Summary

2. Tampons Market Characteristics

3. Tampons Market Trends And Strategies

4. Tampons Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Tampons Growth Analysis And Strategic Analysis Framework

5.1. Global Tampons PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Tampons Market Growth Rate Analysis
5.4. Global Tampons Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Tampons Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Tampons Total Addressable Market (TAM)

6. Tampons Market Segmentation

6.1. Global Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Radially Wound Pledget
Rectangular Or Square Pad
6.2. Global Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cotton
Rayon
Blended
Other Material Types
6.3. Global Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Scented
Unsccented
6.4. Global Tampons Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail Pharmacy
Hospital Pharmacy
E-Commerce Channels
Brick And Mortar
Supermarket Or Hypermarket
6.5. Global Tampons Market, Sub-Segmentation Of Radially Wound Pledget, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Compact Applicator Tampons
Digital Tampons
Scented Radially Wound Tampons
Unscented Radially Wound Tampons
6.6. Global Tampons Market, Sub-Segmentation Of Rectangular Or Square Pad, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Reusable Rectangular Pads
Disposable Rectangular Pads
Organic Cotton Pads
Ultra-Thin Rectangular Pads

7. Tampons Market Regional And Country Analysis

7.1. Global Tampons Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Tampons Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Tampons Market

8.1. Asia-Pacific Tampons Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Tampons Market

9.1. China Tampons Market Overview
9.2. China Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Tampons Market

10.1. India Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Tampons Market

11.1. Japan Tampons Market Overview
11.2. Japan Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Tampons Market

12.1. Australia Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Tampons Market

13.1. Indonesia Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Tampons Market

14.1. South Korea Tampons Market Overview
14.2. South Korea Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Tampons Market

15.1. Western Europe Tampons Market Overview
15.2. Western Europe Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Tampons Market

16.1. UK Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Tampons Market

17.1. Germany Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Tampons Market

18.1. France Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Tampons Market

19.1. Italy Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Tampons Market

20.1. Spain Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Tampons Market

21.1. Eastern Europe Tampons Market Overview
21.2. Eastern Europe Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Tampons Market

22.1. Russia Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Tampons Market

23.1. North America Tampons Market Overview
23.2. North America Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Tampons Market

24.1. USA Tampons Market Overview
24.2. USA Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Tampons Market

25.1. Canada Tampons Market Overview
25.2. Canada Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Tampons Market

26.1. South America Tampons Market Overview
26.2. South America Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Tampons Market

27.1. Brazil Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Tampons Market

28.1. Middle East Tampons Market Overview
28.2. Middle East Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Tampons Market

29.1. Africa Tampons Market Overview
29.2. Africa Tampons Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Tampons Market, Segmentation By Material Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Tampons Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Tampons Market Competitive Landscape And Company Profiles

30.1. Tampons Market Competitive Landscape
30.2. Tampons Market Company Profiles
- 30.2.1. Johnson & Johnson Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Procter & Gamble Company Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Kimberly-Clark Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Essity AB Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Dirk Rossmann GmbH Overview, Products and Services, Strategy and Financial Analysis

31. Tampons Market Other Major And Innovative Companies

31.1. Unicharm Corporation
31.2. Edgewell Personal Care Company
31.3. Svenska Cellulosa Aktiebolaget
31.4. The Honest Company Inc.
31.5. Maxim Hygiene Products Inc.
31.6. Corman S.p.A.
31.7. Tampon Tribe
31.8. Bodywise Ltd.
31.9. Premier FMCG (Pty) Limited
31.10. Cotton High Tech S.L.
31.11. Cora
31.12. TZMO SA
31.13. Foshan Niceday Sanitary Products Co. Ltd.
31.14. Albaad Deutschland GmbH
31.15. Mil Laboratories Pvt Ltd

32. Global Tampons Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Tampons Market

34. Recent Developments In The Tampons Market

35. Tampons Market High Potential Countries, Segments and Strategies

35.1 Tampons Market In 2029 - Countries Offering Most New Opportunities
35.2 Tampons Market In 2029 - Segments Offering Most New Opportunities
35.3 Tampons Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer
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