PUBLISHER: The Business Research Company | PRODUCT CODE: 1751166
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751166
Visual effects (VFX) in advertising refers to the use of digital effects to enhance advertisements, incorporating elements such as digital imagery, animation, and special effects into videos or digital media. This approach helps create visually captivating content designed to capture the attention of consumers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The primary types of VFX in advertising include 2D and 3D VFX, motion graphics, matte painting, computer-generated imagery (CGI), and others. 2D VFX involves adding visual effects to flat images or footage, such as motion graphics and compositing, while 3D VFX creates realistic three-dimensional elements, environments, and animations that interact naturally within a scene. These effects utilize a variety of technologies, including artificial intelligence (AI) and augmented reality (AR). The components involved in VFX include software, services, and hardware, and they are applied in various advertising formats, including outdoor ads, television and broadcast commercials, cinema or film advertisements, and online advertising.
The VFX in advertising market research report is one of a series of new reports from The Business Research Company that provides VFX in advertising market statistics, including the VFX in advertising industry global market size, regional shares, competitors with the VFX in advertising market share, detailed VFX in advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the VFX in advertising industry. This VFX in advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The VFX in advertising market size has grown strongly in recent years. It will grow from$2.80 billion in 2024 to $3.04 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth during the historic period can be attributed to several factors, including the increasing demand for immersive advertising, the rise of social media and digital platforms, the growing usage of streaming services, and the rising demand for high-quality content.
The VFX in advertising market size is expected to see strong growth in the next few years. It will grow to$4.23 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth during the forecast period can be attributed to several factors, including the increasing adoption of VFX in film and television, rapid growth in the entertainment and media sectors, a rise in the use of digital video streaming services, and growing demand for streaming platforms. Key trends in the forecast period include technological innovations in VFX tools, the expansion of virtual production, integration of real-time rendering, and advancements in artificial intelligence and machine learning.
The growth of social media and digital platforms is expected to drive the expansion of the VFX in advertising market in the coming years. Social media and digital platforms are online networks and technologies that allow users to create, share, and engage with content, communicate, and conduct business in a digital environment. The growth of social media and digital platforms is fueled by increasing internet and smartphone penetration, which enables seamless global connectivity and real-time communication. VFX in advertising on these platforms enhances visual storytelling by creating captivating, immersive, and engaging content that captures audience attention and amplifies brand impact. For instance, in January 2025, according to Made in CA, a Canada-based platform supporting Canadian-made products, Canada had 31.9 million social media users as of early 2023, with a penetration rate of 91.3%, showing that a vast majority of the population engages with social media. Therefore, the rise of social media and digital platforms is driving growth in the VFX in advertising market.
Leading companies in the VFX in advertising market are investing in the expansion of production services, such as video editing studios, to enhance visual effects quality, streamline production workflows, and create more engaging and realistic advertisements. Video editing studios are specialized facilities equipped with advanced software and hardware designed for editing, post-production, and visual effects creation. For example, in February 2025, The Harbour Picture Company, a US-based creative production studio known for visual effects, launched Harbor UK Advertising, a new post-production studio for advertising. This state-of-the-art facility features three Dolby Atmos mix stages, two theatrical color grading theaters, and several finishing suites. It is fully integrated with Harbor's global data centers through a secure private network, optimizing workflows and enhancing production capabilities.
In October 2022, Sony Pictures Entertainment Inc., a US-based entertainment company, acquired Pixomondo Studios GmbH & Co. KG for an undisclosed amount. This acquisition allows Sony to expand its virtual production and visual effects capabilities, bolstering its ability to meet the rising demand for high-quality content in premium television and film production. Pixomondo Studios GmbH & Co. KG, based in Germany, is a leading VFX and virtual production company specializing in high-end visual effects for film, TV, and advertising.
Major players in the VFX in advertising market are Adobe Inc., Technicolor Group, MediaMonks Inc., Framestone Studio Ltd., Double Negative Limited, The Mill Group, Rodeo FX Inc., Industrial Light & Magic LLC, Digital Domain Holdings Limited, Method Studios Inc., Aardman Animations Ltd., Pixomondo GmbH, The Foundry Visionmongers Limited, Tippett Studio Inc., Glassworks Limited, Ollin VFX, Citrus Ink Studios Inc, Grammatik Agency, Creatfx Studios Inc., and Johnny Soko Studios.
North America was the largest region in the use of VFX in advertising market in 2024. The regions covered in VFX in advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the VFX in advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The VFX in advertising market consists of revenues earned by entities by providing services such as 3D modeling and animation, compositing, and motion graphics. The market value includes the value of related goods sold by the service provider or included within the service offering. The VFX in advertising market also includes sales of products including motion capture systems, rendering hardware, and plugins. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
VFX In Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vfx in advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for vfx in advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vfx in advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.