PUBLISHER: The Business Research Company | PRODUCT CODE: 1760109
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760109
Event management tools are software platforms designed to simplify the planning, coordination, and execution of events. These tools offer a range of features such as registration management, scheduling, attendee engagement, analytics, and communication, all aimed at enhancing efficiency, improving the attendee experience, and simplifying complex event logistics. They are applicable for both physical and virtual events across a variety of industries.
The main types of events managed with these tools include corporate events, social events, and entertainment events. Corporate events are organized gatherings or activities hosted by businesses or organizations for professional purposes. Event management tools support several key functions, including event registration and ticketing, venue management, event marketing and promotion, and agenda and schedule management. Pricing models can vary, including subscription-based plans, one-time license fees, freemium options, and pay-per-use structures. These tools can be deployed on-premises, via cloud-based solutions, or through hybrid models. A wide range of end-users, such as event planners, corporate organizations, non-profit groups, educational institutions, and individual users, benefit from these tools.
The event management tools market research report is one of a series of new reports from The Business Research Company that provides event management tools market statistics, including event management tools industry global market size, regional shares, competitors with a event management tools market share, detailed event management tools market segments, market trends and opportunities, and any further data you may need to thrive in the event management tools industry. This event management tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The event management tools market size has grown strongly in recent years. It will grow from $5.82 billion in 2024 to $6.38 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth during the historic period can be attributed to the increasing demand for virtual events, the rising need for real-time analytics, the growing influence of social media, the demand for personalized attendee experiences, and the rising adoption of cloud-based solutions.
The event management tools market size is expected to see strong growth in the next few years. It will grow to $9.12 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth during the forecast period can be attributed to the rise of hybrid events, the increasing use of data analytics, the demand for sustainable event solutions, the surge in influencer-driven events, growing cybersecurity concerns, and the need for a seamless user experience. Key trends in the forecast period include AI-powered chatbots and assistants, integration of virtual and augmented reality, blockchain for secure ticketing, advanced data analytics and insights, facial recognition for check-in, IoT-enabled smart venues, and cloud-based collaboration tools.
The growing focus on attendee experience is expected to drive the growth of the event management tools market in the coming years. Attendee experience refers to the overall satisfaction, engagement, and convenience that participants experience before, during, and after an event. It is influenced by factors such as content quality, interactions, personalization, and event logistics. The increasing emphasis on attendee experience stems from the rising demand for personalized and engaging events, as attendees now expect tailored experiences that enhance satisfaction and loyalty. Event management tools improve attendee experience by streamlining event logistics and enabling personalized interactions, making events more engaging and efficient. These tools simplify planning by automating tasks and facilitating real-time communication, thereby boosting overall attendee satisfaction. For example, in January 2024, Eventbrite's TRNDS 2024 report revealed that global attendance at health and wellness events grew by 21% in 2023 compared to 2022. As a result, the growing focus on enhancing attendee experience is fueling the market growth of event management tools.
Leading companies in the event management tools sector are concentrating on creating advanced technological solutions, such as real-time event streaming, to improve engagement, accessibility, and interaction in virtual and hybrid events. Real-time event streaming allows remote viewers to watch and participate in events as they unfold live online. For example, in January 2025, RingCentral Inc., a US-based cloud communications provider, introduced new features, Studio and AI Clips, on its RingCentral Events platform to elevate live event production and post-event content creation. Studio allows event organizers to stream and produce captivating, branded events within a single interface, while AI Clips help marketers generate AI-powered highlight reels from their events. This launch is designed to streamline event management by providing professional live streaming and AI-generated highlights to boost engagement and operational efficiency.
In October 2023, Performant Capital, a private equity firm based in the US, acquired SquadUP for an undisclosed sum. This acquisition allows Performant Capital to expand its footprint in the event technology sector and enhance its portfolio with cutting-edge, user-friendly solutions for event planning and management. SquadUP, a US-based event management tech company, offers a platform that supports event planning, ticketing, and audience engagement.
Major players in the event management tools market are Global Payments Inc., Zoom Video Communications Inc., RingCentral Inc., Zoho Corporation Pvt. Ltd., New Work SE, Eventbrite, Momentus Technologies, RainFocus, Stova, Whova, Bizzabo, EventMobi, InEvent, Grenadine Technologies Inc., Planning Pod, Eventboost, Eventzilla, Zkipster, Jackrabbit Systems, and Idloom-Events.
North America was the largest region in the event management tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in event management tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the event management tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The event management tools market consists of revenues earned by entities by providing services such as data analytics and reporting, virtual event hosting, on-site check-in and badge printing, communication and networking tools, and post-event feedback collection. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Event Management Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on event management tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for event management tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The event management tools market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.