PUBLISHER: The Business Research Company | PRODUCT CODE: 1760132
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760132
In-store music service refers to a commercial solution that delivers curated background music for environments such as retail stores, restaurants, hotels, or gyms. These services are designed to enhance the customer experience, influence purchasing behavior, and strengthen brand identity by aligning the auditory atmosphere with the business's target audience and brand values.
The primary service types in in-store music services include background music, in-store messaging, and custom music solutions. Background music refers to continuous, ambient sound designed to set a specific mood in retail or service settings. The deployment modes include on-premises and cloud-based solutions, serving end-users such as retail stores, restaurants, shopping malls, hotels, and other businesses.
The in-store music services market research report is one of a series of new reports from The Business Research Company that provides in-store music services market statistics, including in-store music services industry global market size, regional shares, competitors with an in-store music services market share, detailed in-store music services market segments, market trends and opportunities, and any further data you may need to thrive in the in-store music services industry. The in-store music services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The in store music service market size has grown strongly in recent years. It will grow from $2.02 billion in 2024 to $2.20 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth during the historic period can be attributed to the enhancement of retail customer experience, reinforcement of brand identity, increased shopper dwell time, stimulation of impulse purchases, competitive differentiation, integration with marketing strategies, and improvement in customer loyalty.
The in store music service market size is expected to see strong growth in the next few years. It will grow to $3.11 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth during the forecast period can be attributed to the rising demand for personalized customer experiences, integration with omnichannel retail strategies, an increased focus on brand storytelling, growing use of analytics to understand customer behavior, and adoption by small and medium businesses. Key trends for the forecast period include AI-powered music personalization, cloud-based content management, integration with IoT devices, real-time customer analytics, voice-controlled in-store systems, and the implementation of spatial audio.
The growing integration of the Internet of Things (IoT) is expected to fuel the expansion of the in-store music service market. IoT refers to a network of physical devices, vehicles, appliances, and other objects embedded with sensors, software, and technologies that allow them to collect, exchange, and process data over the internet. The rise of IoT is driven by advances in connectivity technologies including 5G, which enable faster, more reliable, and scalable communication between devices. With IoT enabling seamless connectivity and data exchange, it allows for personalized in-store music experiences, dynamic playlists, and real-time adjustments based on customer preferences, store traffic, or ambiance. For instance, in 2023, Ericsson, a Sweden-based networking and telecommunications company, projected that the number of IoT connections would rise from 15.7 billion in 2023 to 38.8 billion by 2029. Therefore, the increasing integration of IoT is contributing to the growth of the in-store music service market.
Leading companies in the in-store music service market are focused on advancing audio technology to improve customer experience, operational efficiency, and brand engagement. Audio technology encompasses the tools, systems, and methods used to record, process, transmit, and reproduce sound. In the context of in-store music services and retail environments, it includes various hardware and software solutions aimed at delivering clear, high-quality, and contextually fitting audio experiences. For example, in July 2022, Rehegoo Music Group, a UK-based music service provider specializing in music publishing, streaming, and licensing, launched 'Music for Spaces,' a streaming service designed for businesses such as gyms, spas, and retail stores. This platform offers curated, royalty-free playlists featuring music from emerging global artists, simplifying licensing through an annual subscription.
In March 2023, Mood Media, a US-based experiential technology and media company, acquired Pocket Aces Pictures Pvt. Ltd. for an undisclosed amount. This acquisition aims to strengthen Mood Media's in-store media capabilities, enabling more targeted audio advertising and retail media monetization. It positions Mood Media as a leader in delivering immersive, tech-driven customer experiences. Vibenomics is a US-based provider of in-store digital advertising solutions through display, audio, and experiential channels.
Major players in the in store music service market are Sirius XM Holdings Inc., Mood Media Corp, Pandora Media Inc., TouchTunes Corp, PlayNetwork Inc., Rockbot Inc., Imagesound Ltd, Soundtrack Your Brand Sweden AB., Soundreef Ltd, Qsic Pty Ltd, Retail Radio Inc., Ambie Corp, Brandtrack Inc., Xenox Music & Media B.V., SoundMachine, Cloud Cover Media Inc., Jukeboxy, Custom Channels.net LLC, Yodeck, Easy On Hold, StorePlay, Jazzy Rhyme Music, Auracle Sound Ltd, Music Concierge Ltd., NSM Music Inc., Open Ear Music, Soundnet Srl, and Brandi Music.
North America was the largest region in the in store music service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in in-store music service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the in-store music service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The in-store music service market includes revenues earned by entities by providing services such as branded audio messaging, licensed music playback, and real-time playlist updates. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
In Store Music Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on in store music service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for in store music service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in store music service market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
1) By Genre-Based Playlists; Mood-Based Playlists; Time-Of-Day Scheduling; Seasonal Or Event-Based Playlists; Automated Music Curation.
2) By Promotional Announcements; Brand Storytelling; Seasonal Campaign Messaging; Location-Specific Messaging; Multilingual Announcements.
3) By Brand-Centric Music Composition; Bespoke Playlist Creation; Interactive Music Experiences; Integration With Store Layout Or Customer Flow; Real-Time Adaptive Music Systems.