PUBLISHER: The Business Research Company | PRODUCT CODE: 1760488
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760488
Bladder liners are absorbent products intended to manage light to moderate urinary incontinence by offering a discreet and comfortable protective layer. They are usually placed inside undergarments and shaped to conform to the body, ensuring protection against leaks while keeping the skin dry. These liners are constructed with moisture-wicking materials and odor control features to support hygiene and comfort.
The primary types of bladder liners include disposable bladder liners, reusable bladder liners, and other varieties. Disposable bladder liners are single-use absorbent pads meant to manage urinary incontinence by lining undergarments and capturing urine leaks. They provide benefits such as leak protection, odor control, skin-friendly materials, comfort, and flexibility. These products are made available through distribution channels including hospital pharmacies, retail pharmacies, online platforms, and others, serving end users such as home care settings, hospitals, specialty clinics, and additional user groups.
The bladder liners market research report is one of a series of new reports from The Business Research Company that provides bladder liners market statistics, including the bladder liners industry global market size, regional shares, competitors with the bladder liners market share, detailed bladder liners market segments, market trends, and opportunities, and any further data you may need to thrive in the bladder liners industry. This bladder liners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The bladder liners market size has grown rapidly in recent years. It will grow from $1.76 billion in 2024 to $1.95 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth during the historic period can be credited to the rising prevalence of urinary incontinence, greater awareness of personal hygiene, increasing demand for discreet and comfortable solutions, expansion of home healthcare services, and broader availability through online channels.
The bladder liners market size is expected to see rapid growth in the next few years. It will grow to $2.87 billion in 2029 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to the rising adoption of eco-friendly and reusable options, increased healthcare spending in emerging markets, a growing global geriatric population, the expansion of e-commerce and direct-to-consumer sales, and a heightened focus on women's health and wellness. Key trends anticipated during the forecast period include advanced odor control systems, the use of nanotechnology for enhanced leak protection, applications of antimicrobial and antibacterial coatings, personalized product recommendations powered by artificial intelligence, and smart bladder liners equipped with moisture sensors.
The increasing prevalence of urinary incontinence is expected to drive the growth of the bladder liners market. Urinary incontinence refers to the involuntary leakage of urine due to the inability to fully control bladder function. This condition is becoming more common, largely due to the aging global population, as it tends to affect older adults more frequently. Bladder liners are used to manage urinary incontinence by absorbing and containing urine leakage, helping maintain skin dryness and preventing odor or irritation. For example, in 2023, the National Institutes of Health (NIH), a U.S.-based medical research agency, reported that in 2022, stress urinary incontinence impacted an estimated 14.5% of individuals aged 30 to 60 in Europe. As a result, the rising occurrence of urinary incontinence is contributing to the expansion of the bladder liners market.
Leading companies in the bladder liners market are emphasizing innovation with products such as dual protection liners to meet the combined needs of menstrual and bladder leak protection, improve user comfort, and reach a broader customer base with more adaptable hygiene solutions. Dual protection liners are designed to provide effective absorbency and leak prevention for both menstruation and light bladder leakage, offering increased dryness and comfort. For instance, in April 2024, Kimberly-Clark Corporation, a U.S.-based personal care company, introduced Liv by Kotex, a product line launched in the U.S. that delivers dual protection for menstrual and bladder leaks. Sold exclusively at Target, this new line includes pads and liners that offer up to 10 times more dryness than traditional menstrual products, with absorbency capacities reaching 24 milliliters and 100% leak-free protection. The range features five absorbency levels, from thong liners to overnight ultra-thin pads, incorporating a multi-layer core and leak-block sides for efficient absorption of both menstrual fluid and urine, enhancing comfort and confidence for users with overlapping hygiene needs.
In August 2022, Nexwear, a U.S.-based provider of premium incontinence products, acquired Lily Bird for an undisclosed sum. This acquisition was intended to integrate the strengths of both companies to deliver a more diverse product offering and improve innovation and customer experience in the incontinence care market. Lily Bird is a U.S.-based company that specializes in bladder liners and other incontinence products designed specifically for women.
Major players in the bladder liners market are Cardinal Health Inc., The Procter & Gamble Company, Medline Industries LP, Kimberly-Clark Corporation, Paul Hartmann AG, Ontex Group NV, Hollister Incorporated, Abena A/S, Byram Healthcare, TENA, Attends Healthcare Group Ltd., Dynarex Corporation, Corman S.p.A., LiveDo USA Inc., Rael Inc., Pioneer Hygiene Industries LLP, Jude Health Ltd., Cora Inc., Seni, and Here We Flo Ltd.
North America was the largest region in the bladder liners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in bladder liners report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the bladder liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The bladder liners market consists of sales of urine collection pads, bladder control pads, and adult incontinence liners. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Bladder Liners Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on bladder liners market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for bladder liners ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The bladder liners market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.