Data Masking Global Market Report 2025

Description

Data masking is the practice of concealing or altering sensitive data elements to protect confidential information while preserving its functionality. It is commonly applied in non-production environments such as testing, training, or analytics by substituting actual data with realistic but fictitious values.

The primary forms of data masking include static and dynamic masking. Static data masking involves the permanent substitution of sensitive data within a database with fictional yet realistic values for use in non-production environments. This process includes various elements, such as software and services, and can be deployed either on-premises or via the cloud. It is implemented by organizations of all sizes, including large enterprises and small to medium-sized businesses, and spans numerous industries such as banking, financial services, insurance, healthcare, information technology and telecommunications, retail, government and defense, manufacturing, media and entertainment, and more.

The data masking market research report is one of a series of new reports from The Business Research Company that provides data masking market statistics, including the data masking industry's global market size, regional shares, competitors with the data masking market share, detailed data masking market segments, market trends and opportunities, and any further data you may need to thrive in the data masking market. This data masking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The data masking market size has grown rapidly in recent years. It will grow from $1.05 billion in 2024 to $1.23 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth during the historic period can be attributed to rising disposable incomes, greater adoption of cybersecurity solutions, an increase in data breaches, the growing use of cloud-based platforms, and the expanding volume of sensitive enterprise data.

The data masking market size is expected to see rapid growth in the next few years. It will grow to $2.30 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The projected growth in the forecast period can be attributed to the increasing complexity of data integration, rising demand for data privacy solutions, the growing number of connected devices, expanding organizational data volumes, and an increasing need for secure data management. Key trends expected during this period include technological innovations, the emergence of AI and machine learning, improvements in data masking tools, a shift toward centralized data governance frameworks, and the adoption of cloud-native data masking solutions.

The growing prevalence of cybersecurity threats is expected to drive the expansion of the data masking market in the coming years. Cybersecurity threats refer to potential risks that target digital systems, networks, or data through unauthorized access, disruption, or malicious actions. The rise in these threats is largely due to the accelerating digitalization of services, which broadens the attack surface and increases the exposure of vulnerabilities to cybercriminals. Data masking addresses these risks by obscuring sensitive information, making it inaccessible to unauthorized users while maintaining its usability for testing, development, and analytics. For example, in November 2023, the Department of Defence Australia reported that the Australian Cyber Security Centre received over 94,000 cybercrime reports during the 2022-2023 financial year, a 23% increase compared to the previous year. This surge in cyber threats is a key factor fueling the growth of the data masking market.

Leading players in the data masking market are prioritizing the development of cutting-edge solutions, such as data masking and tokenization, to strengthen the protection of sensitive information across both cloud-based and on-premise systems. These techniques involve replacing actual data with fictitious or tokenized values to secure information while maintaining regulatory compliance and usability. For instance, in July 2023, Fortanix Inc., a US-based software company, launched a new data masking and tokenization solution delivered as a SaaS product. Built on its Data Security Manager platform and leveraging confidential computing technology, this solution allows organizations to safeguard sensitive data across hybrid and multi-cloud environments without requiring on-premises infrastructure. It offers seamless integration with Fortanix's Data Security Manager, providing centralized control and automation capabilities.

In December 2023, Thales Group, a France-based multinational specializing in aerospace and defense electronics, acquired Imperva Inc. to reinforce its leadership in the global cybersecurity sector. The acquisition aims to enhance Thales' portfolio in data and application security, expand its international footprint, and meet the increasing demand for robust protection across cloud and on-premise platforms. Imperva Inc., a US-based cybersecurity firm, provides comprehensive data masking solutions, including both static and dynamic masking capabilities.

Major players in the data masking market are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Oracle Corporation, Broadcom Inc., Salesforce Inc., OpenText Corporation, Informatica Inc., Imperva Inc., Delphix Corp., Solix Technologies Inc., Immuta Inc., K2view Ltd., PKWARE Inc., ARCAD Software Corporation, Tonic.ai Inc., Camouflage Technology LLP, SecuPi Ltd., Synapse Spyglass MTG Inc., Innovative Routines International Inc., JISA Softech Pvt. Ltd., Metomic Ltd., NYMIZ SOFTWARE COMPANY S.L, and DataSunrise Inc.

North America was the largest region in the data masking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data masking report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the data masking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data masking market consists of revenues earned by entities by providing services such as data discovery and classification, data masking implementation services, real-time data masking services, data masking as a service (DMaaS), and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The data masking market also includes sales of data masking software platforms, cloud-based data masking tools, data security suites, and extended data masking software platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Data Masking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on data masking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for data masking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The data masking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Static; Dynamic
2) By Component: Software; Services
3) By Deployment: Cloud; On-Premise
4) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
5) By End-User Industry: Banking, Financial Services, And Insurance; Healthcare; Information Technology And Telecom; Retail; Government And Defense; Manufacturing; Media And Entertainment; Other End-User Industries
Subsegments:
1) By Static: Data Encryption; Substitution; Shuffling; Nulling; Masking
2) By Dynamic: Real-Time Data Masking; On-Demand Data Masking; User-Based Data Masking
Companies Mentioned: Microsoft Corporation; Amazon Web Services Inc.; International Business Machines Corporation; Oracle Corporation; Broadcom Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r36209

1. Executive Summary

2. Data Masking Market Characteristics

3. Data Masking Market Trends And Strategies

4. Data Masking Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Data Masking Growth Analysis And Strategic Analysis Framework

5.1. Global Data Masking PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Data Masking Market Growth Rate Analysis
5.4. Global Data Masking Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Data Masking Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Data Masking Total Addressable Market (TAM)

6. Data Masking Market Segmentation

6.1. Global Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Static
Dynamic
6.2. Global Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.3. Global Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premise
6.4. Global Data Masking Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprise
Small And Medium Enterprise
6.5. Global Data Masking Market, Segmentation By End-User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance
Healthcare
Information Technology And Telecom
Retail
Government And Defense
Manufacturing
Media And Entertainment
Other End-User Industries
6.6. Global Data Masking Market, Sub-Segmentation Of Static, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Data Encryption
Substitution
Shuffling
Nulling
Masking
6.7. Global Data Masking Market, Sub-Segmentation Of By Dynamic, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Real-Time Data Masking
On-Demand Data Masking
User-Based Data Masking

7. Data Masking Market Regional And Country Analysis

7.1. Global Data Masking Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Data Masking Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Data Masking Market

8.1. Asia-Pacific Data Masking Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Data Masking Market

9.1. China Data Masking Market Overview
9.2. China Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Data Masking Market

10.1. India Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Data Masking Market

11.1. Japan Data Masking Market Overview
11.2. Japan Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Data Masking Market

12.1. Australia Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Data Masking Market

13.1. Indonesia Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Data Masking Market

14.1. South Korea Data Masking Market Overview
14.2. South Korea Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Data Masking Market

15.1. Western Europe Data Masking Market Overview
15.2. Western Europe Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Data Masking Market

16.1. UK Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Data Masking Market

17.1. Germany Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Data Masking Market

18.1. France Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Data Masking Market

19.1. Italy Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Data Masking Market

20.1. Spain Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Data Masking Market

21.1. Eastern Europe Data Masking Market Overview
21.2. Eastern Europe Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Data Masking Market

22.1. Russia Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Data Masking Market

23.1. North America Data Masking Market Overview
23.2. North America Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Data Masking Market

24.1. USA Data Masking Market Overview
24.2. USA Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Data Masking Market

25.1. Canada Data Masking Market Overview
25.2. Canada Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Data Masking Market

26.1. South America Data Masking Market Overview
26.2. South America Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Data Masking Market

27.1. Brazil Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Data Masking Market

28.1. Middle East Data Masking Market Overview
28.2. Middle East Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Data Masking Market

29.1. Africa Data Masking Market Overview
29.2. Africa Data Masking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Data Masking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Data Masking Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Data Masking Market Competitive Landscape And Company Profiles

30.1. Data Masking Market Competitive Landscape
30.2. Data Masking Market Company Profiles
- 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Amazon Web Services Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Broadcom Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Data Masking Market Other Major And Innovative Companies

31.1. Salesforce Inc.
31.2. OpenText Corporation
31.3. Informatica Inc.
31.4. Imperva Inc.
31.5. Delphix Corp.
31.6. Solix Technologies Inc.
31.7. Immuta Inc.
31.8. K2view Ltd.
31.9. PKWARE Inc.
31.10. ARCAD Software Corporation
31.11. Tonic.ai Inc.
31.12. Camouflage Technology LLP
31.13. SecuPi Ltd.
31.14. Synapse Spyglass MTG Inc.
31.15. Innovative Routines International Inc.

32. Global Data Masking Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Data Masking Market

34. Recent Developments In The Data Masking Market

35. Data Masking Market High Potential Countries, Segments and Strategies

35.1 Data Masking Market In 2029 - Countries Offering Most New Opportunities
35.2 Data Masking Market In 2029 - Segments Offering Most New Opportunities
35.3 Data Masking Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer