Smart Display Global Market Report 2025

A smart display refers to a screen-equipped device integrated with voice assistant capabilities, commonly used in residential or commercial settings. These devices feature touchscreens, enabling activities like entertainment, educational videos, and video chats, besides basic controls.

The primary types of smart displays include smart display mirrors, smart home displays, and smart signage. Smart display mirrors are two-way mirrors with electronic displays behind the glass, showcasing various informational widgets such as weather updates, time, date, and news. These displays come in varying resolutions like UHD, FHD, and HD, and sizes categorized below 32 inches, between 32 and 52 inches, and above 52 inches. The diverse user base comprises residential, retail, automotive, healthcare, and sports and entertainment sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The Smart displays market research report is one of a series of new reports from The Business Research Company that provides Smart displays market statistics, including Smart displays industry global market size, regional shares, competitors with a Smart displays market share, detailed Smart displays market segments, market trends and opportunities, and any further data you may need to thrive in the Smart displays industry. This Smart displays market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart display market size has grown exponentially in recent years. It will grow from $6.18 billion in 2024 to $7.83 billion in 2025 at a compound annual growth rate (CAGR) of 26.8%. The growth in the historic period can be attributed to rise of smart homes, evolving entertainment consumption, increased healthcare applications, gaming consoles and interfaces, energy efficiency.

The smart display market size is expected to see exponential growth in the next few years. It will grow to $21.95 billion in 2029 at a compound annual growth rate (CAGR) of 29.4%. The growth in the forecast period can be attributed to flexible and foldable displays, focus on privacy and security, environmental sustainability, advancements in haptic feedback, automotive infotainment. Major trends in the forecast period include augmented and virtual reality integration, blockchain integration, integration with ai and machine learning, wearable technology connectivity, advancements in touchscreen technology.

The forecast of 29.4% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through increased costs for touchscreen panels and voice recognition chips, primarily sourced from South Korea and Taiwan, leading to higher prices for interactive digital signage and smart home controllers. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth of the smart displays market is driven by the increasing number of internet users. Internet users are individuals who access the Internet via computers, mobile devices, personal digital assistants, game consoles, or digital televisions. Smart displays assist internet users by integrating the functionality of smart speakers, such as Google Home and Amazon Echo, with a touchscreen for video viewing. For instance, in 2022, the International Telecommunication Union (ITU), a United Nations agency based in Switzerland, reported that global Internet penetration reached approximately 5.3 billion people, accounting for 66% of the world's population, reflecting a 6.1% increase from 2021. Consequently, the rise in the number of internet users is fueling the growth of the smart displays market.

Another contributing factor to the expansion of the smart display market is the growing residential sector. The residential sector encompasses the real estate market dedicated to private housing for individuals and families. Smart displays play a crucial role in creating connected and intelligent home environments, offering features that enhance daily living, home security, real-time information access, home automation integration, and energy consumption monitoring and control. In October 2023, the United States Census Bureau reported a substantial increase in privately owned housing units approved by building permits, reaching 1,524,000 on a seasonally adjusted yearly basis. This represents a 13.8% growth compared to the previous month, indicating a rising trend in the residential sector, contributing to the smart display market's growth.

A key trend in the smart display market is technological advancement. Major industry players are actively developing innovative products embedded with advanced technologies to strengthen their market positions. In June 2022, Sharp Canada, a leading Japanese manufacturer of electronic products, introduced the Aquos Board smart display. Available in three different sizes - 85.6 inches, 74.5 inches, and 64.5 inches - these smart displays feature Sharp's precision touch and zero bonding technology. The boards deliver an intuitive Pen-on-Paper user experience, true 4K reading and writing capabilities, and a selection of smart interactive displays. This commitment to technological innovation reflects the industry's focus on delivering cutting-edge solutions to meet the evolving demands of consumers in the smart display market.

Leading companies in the smart display market are directing their focus towards innovative products like smart mirrors to drive revenue growth. Smart mirrors are technologically enhanced mirrors that offer functionalities beyond traditional reflection. For example, in February 2022, Israel-based technology company MySize Inc. introduced an AI interactive smart mirror. This smart mirror utilizes a camera to project various virtual elements onto a screen, serving as an educational and entertaining tool in public areas. Equipped with features such as gesture detection, touchpad integration, and voice recognition, customers can interact with virtual assistants and access a wide range of information and services seamlessly during their daily routines.

In a strategic move, Taiwan-based AUO Display Plus, operating in industrial and commercial display solutions, acquired Rise Vision in September 2022. Rise Vision, a Canada-based cloud-based digital signage software company, specializes in smart display solutions. The acquisition is part of AUO Display Plus's expansion strategy in the Software as a Service (SaaS) domain, particularly in digital signage solutions. This move is expected to broaden AUO Display Plus's presence in the education sector, showcasing a commitment to innovation and comprehensive offerings in the smart display market.

Major companies operating in the smart display market are Samsung Electronics Co. Ltd., LG Display Co. Ltd., Continental Automotive GmbH, Panasonic Corporation, Leyard Optoelectronic Co. Ltd., Sony Corporation, Sharp Corporation, Robert Bosch GmbH, BOE Technology Group Co. Ltd., Alpine Electronics Inc., Lenovo Group Limited, Xiaomi Corporation, NEC Corporation, ViewSonic Corporation, Apple Inc., Microsoft Corporation, Google LLC, TCL Corporation, Hisense Group Co. Ltd., Skyworth Digital Holdings Limited, Koninklijke Philips N.V., Vizio Inc., BenQ Corporation, Elo Touch Solutions Inc., Planar Systems Inc., Mitsubishi Electric Corporation.

North America was the largest region in the smart display market in 2024. The regions covered in the smart display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the smart display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart display market consists of sales of all-in-ones (AIOs) displays, LED video wall displays, large-format interactive flat panel displays (IFPDs), smart boards, and projectors. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Smart Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on smart display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for smart display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smart display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Smart Display Mirror; Smart Home Display; Smart Signage
• 2) By Resolution: Ultra High Definition(UHD); Full High Definition(FHD); High Definition(HD)
• 3) By Display Size: Below 32 Inch; Between 32 And 52 Inch; Above 52 Inch
• 4) By End User: Residential; Retail; Automotive; Healthcare; Sports And Entertainment
• Subsegments:
• 1) By Smart Display Mirror: Interactive Mirrors; Fitness Mirrors; Vanity Mirrors
• 2) By Smart Home Display: Smart Speakers With Screens; Control Panels For Home Automation; Video Doorbells With Displays
• 3) By Smart Signage: Digital Menu Boards; Interactive Kiosks; Advertising Displays
• Companies Mentioned:Samsung Electronics Co. Ltd.; LG Display Co. Ltd.; Continental Automotive GmbH; Panasonic Corporation; Leyard Optoelectronic Co. Ltd.; Sony Corporation; Sharp Corporation; Robert Bosch GmbH; BOE Technology Group Co. Ltd.; Alpine Electronics Inc.; Lenovo Group Limited; Xiaomi Corporation; NEC Corporation; ViewSonic Corporation; Apple Inc.; Microsoft Corporation; Google LLC; TCL Corporation; Hisense Group Co. Ltd.; Skyworth Digital Holdings Limited; Koninklijke Philips N.V.; Vizio Inc.; BenQ Corporation; Elo Touch Solutions Inc.; Planar Systems Inc.; Mitsubishi Electric Corporation.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.