Catalogue Global Market Report 2025

A catalogue is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. The catalog is used in marketing as an effective method to motivate buyers and show them the offerings of a company.

The main types of catalogues include paper or print and digital. Paper or print catalogues have all of the important information printed on a sheet of paper. It is also used to get additional information, complete graphic presentations, and social networking pages, and provide real-time customer assistance. The organization size for catalogue users includes large enterprises and small and medium-sized enterprises. The different industry verticals for catalogues include retail and e-commerce, FMCG, BFSI, IT and telecom, media and entertainment, travel and hospitality, and other industrial verticals.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The catalogues market research report is one of a series of new reports from The Business Research Company that provides catalogues market statistics, including catalogues industry global market size, regional shares, competitors with a catalogues market share, detailed catalogues market segments, market trends and opportunities, and any further data you may need to thrive in the catalogues industry. This catalogues market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The catalogue market size has grown exponentially in recent years. It will grow from $89.89 billion in 2024 to $108.12 billion in 2025 at a compound annual growth rate (CAGR) of 20.3%. The growth in the historic period can be attributed to print dominance, consumer behavior, design and aesthetics.

The catalogue market size is expected to see rapid growth in the next few years. It will grow to $212.8 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to digital transformation, e-commerce integration, sustainability, mobile accessibility. Major trends in the forecast period include personalization and ai, data analytics, omnichannel integration, mobile-centric approaches, content-rich catalogues, subscription catalogues.

The forecast of 18.4% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may impact U.S. catalog retailers by increasing expenses for digital publishing platforms and product information management systems sourced from Canada and Brazil, leading to higher operational costs for omnichannel sales strategies and delayed catalog updates. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in the need to enhance customer experience and satisfaction is expected to propel the growth of the catalog market going forward. Customer experience and satisfaction can be referred to as a metric that measures customer satisfaction with respect to a product, service, or experience provided by the company. Catalogues help to improve collaboration with customers, enhance the user experience, and help buyers compare products and decide instantly. For instance, in 2022, according to the Zendesk CX Trends report, a US-based company that provides software-as-a-service products, 81% of consumers say a positive customer service experience increases the chances of another purchase, and 70% of consumers make a purchase decision based on the quality of customer service. Thus, the surge in the need to enhance customer experience and satisfaction is anticipated to propel catalog market growth in the forecast period.

The rising e-commerce industry is expected to propel the growth of the catalogue market. E-commerce refers to online platforms where products and services can be purchased electronically. Catalogues are fundamental tools in the e-commerce industry, enhancing the shopping experience, facilitating product discovery, and driving sales by effectively presenting and organizing products for customers. For instance, in August 2023, according to a report published by the U. S. Census Bureau, a division of the United States Department of Commerce, in the first quarter of 2023, retail e-commerce sales in the United States amounted to approximately $277. 6 billion, reflecting a growth of 2. 1% compared to the first quarter of 2023. Therefore, the rising e-commerce industry propels the growth of the catalogues market.

Major companies in the catalog market are concentrating on creating innovative solutions, such as product catalogs, to streamline data management, enhance user experience, and improve search capabilities to meet the changing demands of businesses and consumers. A product catalog is a comprehensive collection of detailed information regarding the products or services provided by a business. For example, in June 2024, Wavelo, a cloud-based software company based in Canada, launched a new product catalog aimed at helping telecom operators improve customer retention and acquisition. This catalog enables communication service providers (CSPs) to swiftly define, integrate, and update product offerings across various systems, significantly cutting down the time needed to launch new services. Key features include compatibility with multiple network types, the capability to create standalone or bundled offers, and easy adjustments of pricing and promotions.

Major companies operating in the market are developing innovative solutions such as the Advantage Experience platform and Advantage Content Connect to gain a competitive advantage. The Advantage Experience platform and Advantage Content Connect are digital marketing solutions enabling businesses to enhance content operations and create user-friendly digital experiences while streamlining content management and catalogue synchronization across platforms. For instance, in July 2023, HCL Technologies Limited (HCLTech), an India-based technology company, officially listed its digital marketing technology solutions, the Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalogue and Sitecore Marketplace. These solutions offer transformative capabilities to enhance content operations and marketing experiences for businesses. These innovative solutions enable enterprises to establish marketing platforms that provide meaningful, context-aware, and user-friendly digital experiences. Alongside the Advantage Experience platform, Advantage Content Connect is a robust connector designed to efficiently manage product content and assets while ensuring catalogue synchronization across Sitecore DXP, Content Hub, and OrderCloud.

In October 2024, Kilometre Music Group, a management and creation company based in Canada, acquired Cardo for an undisclosed amount. This acquisition is intended to enhance Kilometre's music rights portfolio, which includes nine of Spotify's most-streamed tracks, raising its total investments in music rights to nearly $150 million and reinforcing its leadership in modern music publishing. Cardo is an Israel-based manufacturer specializing in wireless communication systems and advanced catalog devices.

Major companies operating in the catalogue market include Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy's Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela's LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick's Sporting Goods Inc., Academy Ltd., Sportsman's Warehouse Inc., Gander Outdoors Inc.

North America was the largest region in the catalogue market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the catalogue market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the catalogue market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The catalogue market consists of sales of catalogue including alphabetical, classified, and alphabetical-classed inner forms. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Catalogue Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on catalogue market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for catalogue ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The catalogue market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Paper Or Print; Digital
• 2) By Organization Size: Large Enterprises; Small And Medium-Sized Enterprises
• 3) By Industry Vertical: Retail And E-commerce; FMCG; BFSI; IT And Telecom; Media And Entertainment; Travel And Hospitality; Other Industrial Verticals
• Subsegments:
• 1) By Paper Or Print: Traditional Catalogues; Folded Catalogues; Booklets; Direct Mail Catalogues
• 2) By Digital: PDF Catalogues; Interactive Online Catalogues; Mobile Catalogues; E-catalogues
• Companies Mentioned: Akeneo; Drawtify; Flipp Corporation; FlippingBook; Flipsnack; Bonial; DCatalog; International Business Machines Corporation; Oracle Corporation; SAP SE; Coupa Software Inc.; Nordstrom Inc.; Patagonia Inc.; Euromarket Designs Inc.; RH; Wayfair Inc.; Birchbox Inc.; Conquest Graphics LLC; J. C. Penney Company Inc.; Macy's Inc.; Sears Holdings Corporation; FedEx Office Print & Ship Services Inc.; Vistaprint NV; Shutterfly Inc.; Cabela's LLC; L. L. Bean Inc.; Recreational Equipment Inc. (REI); Dick's Sporting Goods Inc.; Academy Ltd.; Sportsman's Warehouse Inc.; Gander Outdoors Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.