Annuity Insurance Global Market Report 2025

Annuity insurance is a financial product offered by insurance companies that delivers a series of payments at regular intervals. These payments can begin immediately or at a future date, depending on the terms specified in the annuity contract. The primary aim of an annuity is to ensure a consistent income stream, particularly for retirees.

The key types of annuity insurance include fixed annuity insurance, variable annuity insurance, indexed annuity insurance, and others. Fixed annuity insurance involves a contract that guarantees periodic payments to the annuitant, either for their lifetime or for a defined term. Annuities are utilized in various sectors such as financial services, manufacturing, industrial, travel, and hospitality, and are distributed through channels including insurance agencies, brokers, banks, and other means.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a considerable impact on the financial sector, particularly in the areas of investment strategies and risk management. The increased tariffs have intensified market volatility, leading institutional investors to adopt more cautious approaches and driving greater demand for hedging solutions. Banks and asset managers are encountering higher costs in cross-border transactions as disrupted global supply chains and declining corporate earnings weigh on equity market performance. At the same time, insurance providers are facing elevated claims risks linked to supply chain interruptions and trade-related business losses. Furthermore, reduced consumer spending and weaker export demand are limiting credit growth and dampening investment appetite. In response to these challenges, the sector must focus on diversification, accelerate digital transformation, and strengthen scenario planning to manage the heightened economic uncertainty and safeguard profitability.

The annuity insurance market research report is one of a series of new reports from The Business Research Company that provides annuity insurance market statistics, including the annuity insurance industry global market size, regional shares, competitors with annuity insurance market share, detailed annuity insurance market segments, market trends, and opportunities, and any further data you may need to thrive in the annuity insurance industry. These annuity insurance market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The annuity insurance market size has grown strongly in recent years. It will grow from $990.4 billion in 2024 to $1046.35 billion in 2025 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to a rise in digitalization, reduced operational and administrative costs, heavy discounting on insurance premiums, a high level of internet penetration, and switch from traditional to annuity insurance services.

The annuity insurance market size is expected to see strong growth in the next few years. It will grow to $1302.93 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to increasing mobile usage, internet usage continuing to rise, increasing popularity for purchasing insurance, people purchasing insurance online, rise in convenience and accessibility of purchasing insurance, and growing awareness of the benefits of having health coverage. Major trends in the forecast period include rising uptake of the Internet of Things technology, demand for customized insurance products, the advent of mobile apps and AI technologies, the transition of insurance companies from product-based towards consumer-centric strategies, and the adoption of InsurTech.

The forecast of 5.6% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain disruptions for artificial intelligence-driven transaction monitoring systems and biometric identity verification hardware, sourced from key regions such as France and Taiwan, which could lead to slower fraud detection and increased compliance expenses for financial institutions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing number of individuals seeking retirement income solutions is projected to drive the growth of the annuity insurance market. Retirement income solutions encompass financial products, strategies, and plans designed to provide a stable and reliable income stream throughout retirement, ensuring economic stability and peace of mind. Annuity insurance facilitates this by converting a lump-sum payment into regular payments over a specified period, thereby ensuring financial stability and reducing the risk of running out of money. For example, the Asset Management 2024 Defined Contribution (DC) Plan Participant Survey conducted by J.P. Morgan, which included 1,503 participants, revealed that guaranteed income alternatives are highly appealing. The survey found that 72% of respondents considered their workplace retirement plan crucial to their household's financial well-being, and 85% viewed retirement benefits as a significant factor in deciding whether to remain with their current employer or seek new job opportunities. Consequently, the rising demand for retirement income solutions is fueling the growth of the annuity insurance market.

Key players in the annuity insurance market are increasingly concentrating on product innovation to meet diverse customer needs, whether for individual or group general annuity savings. Annuity saving plans offer flexible premium payment options, such as single premium, limited premium payment terms, and regular premium payments. For instance, in January 2024, Max Life Insurance Company Limited, an India-based insurer, introduced the 'Smart Wealth Annuity Guaranteed Pension Plan' (SWAG Pension Plan). This non-linked, non-participating individual or group general annuity savings plan allows customers to customize their policies by choosing various annuity and 'Return of Premium' options. The plan is designed to help individuals prepare for retirement by offering customizable features and variants, subject to policy terms and conditions.

In July 2022, Integrity Marketing Group LLC, a US-based insurance company specializing in life and health insurance as well as wealth management and retirement planning services, acquired Annexus for an undisclosed amount. With this acquisition, Integrity Marketing Group seeks to broaden its product offerings, enhance its distribution capabilities, and utilize advanced technology to deliver comprehensive financial solutions for retirement planning. Annexus Group, a US-based capital market company, develops and distributes innovative annuity insurance products aimed at providing retirement income security.

Major companies operating in the annuity insurance market are China Ping An Insurance (Group) Co. Ltd., Allianz SE, China Life Insurance Company, Axa S.A., The Dai-ichi Life Insurance Company Limited, MetLife Services and Solutions LLC, China Pacific Insurance Co. Ltd., Nationwide Mutual Insurance Company, American International Group Inc., Allstate Insurance Company, Zurich Insurance Group Ltd., Sumitomo Life Insurance Company, Aviva PLC, Aegon Life Insurance Company, SBI Life Insurance Co. Ltd., Pacific Life Insurance Company, Bright House Financial Inc., Transamerica Corporation, Voya Financial Inc., Globe Life Inc., Symetra Life Insurance Company, Reliance Nippon Life Insurance Company Limited, Protective Insurance Corporation, Assurity Life Insurance, Colonial Penn Life Insurance Company, Gerber Life Insurance Company, HDFC Standard Life Insurance Company Limited, Assicurazioni Generali SpA

North America was the largest region in the annuity insurance market in 2024. The regions covered in the annuity insurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the annuity insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The annuity insurance market includes revenues earned by entities by charging fees for mortality guarantees, surrender charges, rider fees and premiums. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Annuity Insurance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on annuity insurance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for annuity insurance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The annuity insurance market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Fixed Annuity Insurance; Variable Annuity Insurance; Indexed Annuity Insurance; Other Types
• 2) By Application: Financial; Manufacturing; Industrial; Travel And Hospitality; Other Applications
• 3) By Distribution Channel: Insurance Agencies And Brokers; Banks; Other Distribution Channels
• Subsegments:
• 1) By Fixed Annuity Insurance: Immediate Fixed Annuity; Deferred Fixed Annuity
• 2) By Variable Annuity Insurance: Equity-Linked Variable Annuity; Bond-Linked Variable Annuity; Balanced Variable Annuity
• 3) By Indexed Annuity Insurance: Fixed Indexed Annuity; Equity Indexed Annuity
• 4) By Other Types: Longevity Annuity; Multi-Year Guarantee Annuity (MYGA); Structured Settlement Annuity
• Companies Mentioned:China Ping An Insurance (Group) Co. Ltd.; Allianz SE; China Life Insurance Company; Axa S.A.; The Dai-ichi Life Insurance Company Limited; MetLife Services and Solutions LLC; China Pacific Insurance Co. Ltd.; Nationwide Mutual Insurance Company; American International Group Inc.; Allstate Insurance Company; Zurich Insurance Group Ltd.; Sumitomo Life Insurance Company; Aviva PLC; Aegon Life Insurance Company; SBI Life Insurance Co. Ltd.; Pacific Life Insurance Company; Bright House Financial Inc.; Transamerica Corporation; Voya Financial Inc.; Globe Life Inc.; Symetra Life Insurance Company; Reliance Nippon Life Insurance Company Limited; Protective Insurance Corporation; Assurity Life Insurance; Colonial Penn Life Insurance Company; Gerber Life Insurance Company; HDFC Standard Life Insurance Company Limited; Assicurazioni Generali SpA
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.