Digital Photography Global Market Report 2025

Digital photography involves the process of capturing, generating, modifying, and sharing digital images or photographs using electronic and computational devices. This photography method captures images through cameras equipped with arrays of electronic photodetectors instead of traditional photographic film.

The primary products in digital photography include photo processing equipment, interchangeable lenses, camera cell phones, and other related items. Photo processing equipment in digital photography utilizes digital computers to process images through algorithms. These technologies find applications in various areas, including photography software, photo editing tools, camera cell phones, and more. These products are accessible through both online and offline distribution channels and cater to both personal and professional photography needs.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The digital photography market research report is one of a series of new reports from The Business Research Company that provides digital photography market statistics, including digital photography industry global market size, regional shares, competitors with a digital photography market share, detailed digital photography market segments, market trends, and opportunities, and any further data you may need to thrive in the digital photography industry. This digital photography market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital photography market size has grown steadily in recent years. It will grow from $53.14 billion in 2024 to $55.74 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to smartphone integration, social media influence, internet connectivity, software development, and e-commerce in photography gear.

The digital photography market size is expected to see strong growth in the next few years. It will grow to $70.95 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to artificial intelligence in imaging, virtual and augmented reality photography, subscription-based photography services, blockchain for copyright protection, and sustainability in camera manufacturing. Major trends in the forecast period include advanced sensor technologies, camera innovation, NFTs and digital art photography, 360-degree and VR photography, and inclusive and diverse imagery.

The forecast of 6.2% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Photography studios may see cost escalations from tariffs on high-end camera bodies, lenses, and accessories. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing global population of smartphone users is set to drive the digital photography market in the foreseeable future. Smartphone users utilize devices that integrate cellular telephony with computer-such as functions, including an operating system, software program execution, and internet browsing. Smartphones have become the primary cameras for many individuals due to their convenience, portability, and increasingly advanced camera capabilities. This widespread adoption of smartphones for photography has resulted in broader user engagement in digital photography. For example, as of 2023, the Global System for Mobile Communications Association reported that over 5.4 billion people worldwide had subscribed to mobile services by the end of 2022, with an additional 4.4 billion using mobile internet. Furthermore, smartphone connections accounted for 76% in 2022 and are projected to reach 92% by 2030. Hence, the increasing number of smartphone users worldwide is anticipated to drive the digital photography market.

The expansion of e-commerce is poised to fuel the growth of the digital photography market in the coming years. E-commerce involves the online buying and selling of goods and services, encompassing transactions, electronic payments, and digital interactions between businesses and consumers. The surge in e-commerce has generated a heightened demand for high-quality product photography, prompting businesses and individuals asuch as to invest in digital photography equipment. For instance, as of November 2023, the U.S. Census Bureau reported a 7.6% increase in e-commerce estimates for the third quarter of 2023 compared to the same period in 2022. E-commerce sales constituted 15.6% of total sales in the third quarter of 2023. Consequently, the growth of e-commerce is expected to propel the digital photography market.

Digital photography is currently witnessing a significant trend of product innovations in the market. Key players in the digital photography sector are actively engaged in developing groundbreaking solutions to enhance their market positioning. For instance, in September 2022, Sweden-based Victor Hasselblad AB, a renowned manufacturer of cameras, photography equipment, and image scanners, introduced the X2D 100C camera along with three new lenses to expand the XCD family-namely, the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. These additions were designed to elevate the video-making experience by offering substantial technical improvements in image quality, camera handling, and system responsiveness. The new lenses, characterized by a compact and lightweight build, maintain the exceptional optical performance associated with Hasselblad. The updated focusing module, equipped with a stepping motor, ensures faster and more precise autofocus. Additionally, the redesigned leaf shutter is more streamlined and facilitates flash sync at all speeds.

Major players in the digital photography market are directing their efforts toward developing innovative solutions such as tilt-shift lenses. Tilt-shift technology involves the manipulation of lens elements to control perspective distortion and focus in photography and cinematography. For instance, in September 2023, Japan-based Fujifilm Holdings Corporation announced the release of 'Fujinon GF30mm F/5.5 T/S' and 'Fujinon GF110mm F/5.6 T/S Macro.' These lenses, designed for the Medium-Format Digital Mirrorless platform, incorporate both shift and tilt capabilities. Each lens features a tilt mechanism at the front, enabling barrel adjustment up to +-81/2 degrees. This adjustment results in a focal plane that is angled relative to the sensor.

In July 2022, US-based Matterport, a developer of a 3D media platform, acquired VHT Studios for an undisclosed amount. This strategic acquisition enhances Matterport Capture Services by combining the expertise of Matterport's digital twins and floor plans with VHT Studios' professional photography, drone capture, and marketing services. The collaboration aims to provide professionals with a comprehensive range of marketing services and expertise to effectively promote and market properties. VHT Studios is recognized for its expertise in real estate digital photography and marketing services.

Major companies operating in the digital photography market include Samsung Electronics Co Ltd., PENTAX Imaging Co, Sony Corp, Panasonic Corp, Canon Inc., Fujifilm Holdings Corp, Lytro Inc., Nikon Corp, Eastman Kodak Company, Shutterstock Inc, Arri Group, Leica Camera AG, Blackmagic Design Pty Ltd., Polaroid Corporation, Red Digital Cinema LLC, Matterport Inc., OM Digital Solutions Corporation, Vivitar Corporation, Giraffe360 Limited, Kinefinity Inc., Aryeo Co, Harman Technology Limited, Algolux Inc., Loupe Photography & Video Inc.

Asia-Pacific was the largest region in the digital photography market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital photography market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital photography market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The digital photography market includes revenues earned by providing art photography, editorial photography, journalism photography, documentary photography, and commercial photography. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital photography market consists of sales of digital consumer cameras and digital prosumer cameras. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Photography Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital photography market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for digital photography ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital photography market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Photo Processing Equipment; Interchangeable Lenses; Camera Cell Phones; Other Types
• 2) By Application: Photography Software; Photo Looks; Photo Processing; Other Applications
• 3) By Distribution Channel: Online; Offline
• 4) By End-User: Personal; Profession
• Subsegments:
• 1) By Photo Processing Equipment: Photo Printers; Scanners; Editing Software; Digital Darkroom Equipment
• 2) By Interchangeable Lenses: DSLR Lenses; Mirrorless Lenses; Specialty Lenses
• 3) By Camera Cell Phones: Smartphones With Advanced Camera Features; Camera Accessories For Smartphones; Mobile Photography Apps
• 4) By Other Types: Compact Digital Cameras; Action Cameras; 360-Degree Cameras
• Companies Mentioned: Samsung Electronics Co Ltd.; PENTAX Imaging Co; Sony Corp; Panasonic Corp; Canon Inc.; Fujifilm Holdings Corp; Lytro Inc.; Nikon Corp; Eastman Kodak Company; Shutterstock Inc; Arri Group; Leica Camera AG; Blackmagic Design Pty Ltd.; Polaroid Corporation; Red Digital Cinema LLC; Matterport Inc.; OM Digital Solutions Corporation; Vivitar Corporation; Giraffe360 Limited; Kinefinity Inc.; Aryeo Co; Harman Technology Limited; Algolux Inc.; Loupe Photography & Video Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.