Mobile Advertising Global Market Report 2025

Mobile advertising involves the presentation of advertisements on mobile devices, including smartphones and tablets. Mobile ad platforms are equipped with advanced tracking and analytics capabilities, enabling real-time adjustments and optimization of campaigns based on performance data.

The primary formats of mobile advertising include search, display, digital video, and other variations. In the context of mobile advertising, search pertains to the various methods of displaying ads on mobile devices tailored to users' search behavior and preferences. The diverse categories covered by mobile advertising include art and entertainment, hobbies and interests, and others, and it is compatible with various mobile devices such as smartphones, laptops, notebooks, and others. This advertising method is utilized by various industries, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile advertising market size has grown rapidly in recent years. It will grow from $277.73 billion in 2024 to $319.49 billion in 2025 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to proliferation of smartphones, mobile app ecosystem growth, data analytics and targeting, social media influence, shift in consumer behavior.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $558.18 billion in 2029 at a compound annual growth rate (CAGR) of 15.0%. The growth in the forecast period can be attributed to augmented reality (ar) and virtual reality (vr) integration, artificial intelligence and machine learning, rise of in-app advertising, privacy regulations and ad transparency, cross-platform integration. Major trends in the forecast period include emergence of 5g technology, advancements in mobile technologies, rise of in-app advertising, video dominance, programmatic advertising growth.

The forecast of 15.0% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Costs could rise if tariffs affect mobile SDK tools and advertising measurement devices that rely on imported electronics. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated higher penetration of social media and e-commerce is poised to drive the growth of the mobile advertising market. Social media, denoting online platforms facilitating social interaction and content sharing, and e-commerce, involving the online buying and selling of goods and services, utilize mobile advertising to tap into the widespread use of smartphones. This enables the implementation of targeted and engaging promotional strategies seamlessly integrated with users' online interactions, enhancing brand visibility, customer engagement, and driving sales in the dynamic digital landscape. For example, in the third quarter of 2023, e-commerce sales, as reported by the United States Census Bureau, constituted 15.6% of total sales. Moreover, according to Meltwater, a Netherlands-based software company, the UK saw 35 million LinkedIn members and 28.75 million Instagram users in February 2023, with LinkedIn's potential ad reach in the UK increasing by 2.9% between 2022 and 2023. Hence, the higher penetration of social media and e-commerce is a significant driver for the growth of the mobile advertising market.

The growth of digital advertising is expected to drive the expansion of the mobile advertising market in the coming years. Digital advertising is a marketing approach that involves placing ads through online platforms such as social media, websites, and search engines to promote a business and its products or services. In mobile advertising, digital advertising boosts brand visibility by employing targeted strategies, customized content, and interactive formats to effectively engage mobile users. Its adaptability across various mobile platforms and its ability to track user behavior help optimize ad campaigns and enhance the overall impact of mobile advertising efforts. For example, in November 2023, MediaRadar, a US-based advertising intelligence platform, reported a significant increase in the number of active AI advertisers between June and August 2023, with 120 AI brands participating in advertising activities. This represents an 87% rise compared to the summer of 2022, when only 70 AI advertisers were active. Therefore, the rise of digital advertising is fueling growth in the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In June 2024, Verve, a US-based mobile ad tech company, acquired Jun Group for an undisclosed sum. The acquisition is designed to bolster Verve's capabilities in premium mobile advertising and connected TV (CTV) by leveraging Jun Group's strong connections with Fortune 500 advertisers, high-quality mobile inventory, engaging ad formats, and premium media services. This move aims to create a more balanced sales model between demand-side and supply-side operations, increase revenue and profitability, and enhance synergies between supply and demand within the advertising technology sector. Jun Group is a US-based mobile advertising firm.

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Format Type: Search; Display; Digital Video; Other Format Types
• 2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
• 3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
• 4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
• Subsegments:
• 1) By Search: Paid Search Ads; In-App Search Ads; Sponsored Search Results
• 2) By Display: Banner Ads; Rich Media Ads; Interstitial Ads; Native Display Ads
• 3) By Digital Video: Pre-Roll Video Ads; In-Stream Video Ads; Social Media Video Ads; Interactive Video Ads
• 4) By Other Format Types: Native Ads; Push Notifications; Location-Based Ads; Augmented Reality (AR) Ads; Interactive Ads
• Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation; Cognizant Technology Solutions Corporation; Adobe Systems Inc.; X Corp.; Applovin Corporation; Ubisoft Inc.; Pandora Media Inc.; MobVista International Technologies Ltd.; Amobee Inc.; Millennial Media Inc.; Mintegral International Ltd.; Avazu Inc.; Inmobi Pte. Ltd.; Affle India Ltd.; Verve Group; Epom Ltd.; Creative Clicks; Flurry Inc.; Leanplum; Smaato Inc.; Chartboost Inc.; TUNE Inc.; PageFair Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.