PUBLISHER: The Business Research Company | PRODUCT CODE: 1811121
PUBLISHER: The Business Research Company | PRODUCT CODE: 1811121
A QR code channel for mobile marketing utilizes QR codes to engage and interact with customers through their mobile devices. This marketing approach capitalizes on the widespread use and convenience of smartphones to deliver content, promotions, and marketing messages directly to consumers.
The primary components of a QR code channel in mobile marketing include services and platforms. Services encompass a wide range of economic activities and offerings provided by individuals or organizations that do not involve physical goods ownership. These services cater to enterprises of different sizes, including large enterprises and small and medium enterprises (SMEs), across various sectors such as retail, e-commerce, travel, logistics, automotive, banking, financial services, insurance, telecom, information technology, and other industries.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The QR code channel for mobile marketing market research report is one of a series of new reports from The Business Research Company that provides QR code channel for mobile marketing market statistics, including QR code channel for mobile marketing industry global market size, regional shares, competitors with a QR code channel for mobile marketing market share, detailed QR code channel for mobile marketing market segments, market trends and opportunities, and any further data you may need to thrive in the QR code channel for mobile marketing industry. This QR code channel for mobile marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The qr code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $48.18 billion in 2024 to $64.36 billion in 2025 at a compound annual growth rate (CAGR) of 33.6%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.
The qr code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $195.01 billion in 2029 at a compound annual growth rate (CAGR) of 31.9%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.
The forecast of 31.9% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff hikes on mobile scanning tech and AR integration hardware may limit deployment of QR-based marketing campaigns. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing adoption of smartphones is expected to drive the growth of the QR code channel for mobile marketing in the future. Smartphones, which integrate traditional phone features with advanced computing abilities, are becoming more widespread due to affordable devices with enhanced functionalities and improved access to high-speed internet. This trend fuels greater usage for communication, entertainment, and productivity. QR codes serve as a versatile tool for mobile marketing, enabling marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones. This enhances user engagement and boosts conversion rates. For instance, Iron Source reported in August 2022 that smartphone usage in Japan is projected to exceed 94% of the population, with 115.5 million users anticipated by 2027. Consequently, the increased smartphone usage is a key driver behind the expansion of the QR code channel in mobile marketing.
Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.
In July 2024, Amazon Pay India, a financial services company based in India that specializes in providing QR code solutions for mobile marketing, formed a partnership with the Delhi Metro Rail Corporation (DMRC). This collaboration aims to enhance the commuting experience in Delhi by introducing QR-based ticketing for metro travel. Through this initiative, Amazon Pay and DMRC offer a smooth, contactless, and digital alternative to traditional physical tokens, making the process more convenient and reducing wait times for passengers. DMRC operates the metro system in Delhi, India.
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc., Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the QR code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
QR Code Channel For Mobile Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on qr code channel for mobile marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for qr code channel for mobile marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The qr code channel for mobile marketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.