Herbal Supplements Global Market Report 2025

Herbal supplements are plant-based substances believed to aid in maintaining or treating health. These supplements strengthen immunity without causing adverse effects and are particularly effective in relieving symptoms, especially when addressing allergies.

The primary forms of herbal supplements include tablets, capsules, liquids, powders, granules, and soft gels. Herbal tablet supplements are derived from plants, oils, roots, seeds, berries, or flowers, sold in tablet form to maintain health or address health issues. Herbal supplements sourced from leaves, fruits, roots, vegetables, and barks have applications in food and beverages, pharmaceuticals, and personal care products. They are distributed through store-based and non-store-based channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment-many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The herbal supplements market research report is one of a series of new reports from The Business Research Company that provides herbal supplements market statistics, including herbal supplements industry global market size, regional shares, competitors with a herbal supplements market share, detailed herbal supplements market segments, market trends and opportunities, and any further data you may need to thrive in the herbal supplements industry. This herbal supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The herbal supplements market size has grown strongly in recent years. It will grow from $49.71 billion in 2024 to $53.25 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to increasing consumer awareness, shift towards preventive healthcare, rise in lifestyle-related health issues, government initiatives and regulations.

The herbal supplements market size is expected to see strong growth in the next few years. It will grow to $69.59 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to continued consumer education, expanding aging population, global wellness trend, personalization and customization, market innovations and product diversity. Major trends in the forecast period include eco-friendly packaging solutions, cultural and traditional influences, collaborations and partnerships, rising demand for personalized nutrition.

The forecast of 6.9% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs may challenge U.S. nutraceutical availability by increasing prices of ginseng root extracts and herbal capsule formulations sourced from South Korea and Brazil, exacerbating dietary supplement affordability issues and raising consumer health product expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The herbal supplements market is witnessing significant growth due to the rising number of health-conscious consumers. Herbal supplements, known for their chemical-free and health-beneficial properties, are increasingly used to supplement diets and address common ailments. According to the International Food Information Council's 2022 food and health survey, Americans exhibit a strong interest in health-conscious practices, with 52% reporting adherence to a diet or eating pattern in the past year. The increasing prevalence of health-conscious individuals is expected to drive the growth of the herbal supplements market.

The herbal supplement market is expected to grow due to the rising geriatric population. The geriatric population consists of older adults, typically aged 65 or older, who often use herbal supplements to address various health concerns associated with aging. These supplements are sought for potential relief from age-related issues or to complement conventional treatments. According to the World Health Organization in October 2022, globally, 1 in 6 individuals would be 60 or older by 2030, and the geriatric population is expected to reach 2.1 billion by 2050. The rising geriatric population is a key driver for the growth of the herbal supplement market.

Companies in the herbal supplements market are increasing their investment in research and development, positively impacting the market. For example, in February 2022, Amway, a US-based health, beauty, and home care products company, collaborated with the Indian technological institute, IIT Bombay, to accelerate research in botanicals, nutraceuticals, and herbal supplements. This partnership involves collaborative efforts between Amway's in-house researchers and IIT Bombay to innovate in various areas, improving the nutrition and herbal range of products and ingredients.

Major companies are directing their efforts towards developing innovative products, such as natural ingredient supplements, to meet the growing consumer demand for holistic health solutions. Natural ingredient supplements are dietary products derived from naturally occurring sources such as herbs, plants, or minerals, used to support health and well-being. In August 2023, Innov Healthcare Technologies, an India-based healthcare supplement company, launched Purobest, a cutting-edge supplement brand emphasizing the potency of natural elements. Through meticulous crafting and utilizing premium, pure natural extracts, Purobest targets crucial genes and pathways linked to diverse diseases, providing hope and aid to numerous individuals.

In February 2022, Amway India, an India-based manufacturer of health supplements, partnered with IIT Bombay to advance research in health supplements and nutraceuticals. This collaboration aims to combine Amway's expertise in nutrition and wellness with IIT Bombay's scientific research capabilities to develop innovative plant-based ingredients and supplements. Through this partnership, Amway intends to enhance its product offerings by integrating advanced research into the expanding health and wellness market. The Indian Institute of Technology Bombay (IIT Bombay) is a public research university based in India.

Major companies operating in the herbal supplements market include Archer Daniels Midland Company, Glanbia plc, Herbalife Nutrition International of America Inc., NBTY Inc., Dabur India Ltd., Blackmores Limited, Swanson Health Products, Weleda AG, Now Health Group, Nutraceutical International Corporation, Ricola AG, DSM Nutritional Products Ltd., Dr. Willmar Schwabe GmbH & Co. KG, Jarrow Formulas Inc., Taiji Group, Gaia Herbs, Arizona Natural Products LLC, Bio-Botanica Inc., Sunfood Nutraceuticals, Solgar Inc., ABCO Laboratories Inc., Nature's Bounty Co., Wonder Laboratories, Ancient Greenfields Pvt. Ltd., NaturaLife Asia Co. Ltd., Herbochem Sdn. Bhd., Third Coast Herb Co., Wellness Origin Indy, Kunming Pharmaceutical Corporation, Herbal Africa, Rainbow Light Nutritional Systems Inc., MegaFood, Barlean's Organic Oils LLC, NutriGold Inc., Premier Health Products Ltd., Z Natural Foods

North America will be the largest region in the herbal supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the herbal supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the herbal supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The herbal supplements market consists of sales of liquid extracts, teas, bath salts, and ointments. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Herbal Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on herbal supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for herbal supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The herbal supplements market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Form: Tablets; Capsules; Liquid; Powder And Granules; Soft Gels
• 2) By Sources: Leaves; Fruits; Roots; Vegetables; Barks
• 3) By Application: Food And Beverages; Pharmaceuticals; Personal Care
• 4) By Distribution: Store Based; Non-Store Based
• Subsegments:
• 1) By Tablets: Compressed Herbal Tablets; Coated Herbal Tablets
• 2) By Capsules: Hard-Shell Capsules; Soft-Shell Capsules
• 3) By Liquid: Herbal Extracts; Herbal Tinctures
• 4) By Powder And Granules: Herbal Powders; Granulated Herbal Supplements
• 5) By Soft Gels: Herbal Soft Gel Capsules; Gelatin-Based Herbal Soft Gels
• Companies Mentioned: Archer Daniels Midland Company; Glanbia plc; Herbalife Nutrition International of America Inc.; NBTY Inc.; Dabur India Ltd.; Blackmores Limited; Swanson Health Products; Weleda AG; Now Health Group; Nutraceutical International Corporation; Ricola AG; DSM Nutritional Products Ltd.; Dr. Willmar Schwabe GmbH & Co. KG; Jarrow Formulas Inc.; Taiji Group; Gaia Herbs; Arizona Natural Products LLC; Bio-Botanica Inc.; Sunfood Nutraceuticals; Solgar Inc.; ABCO Laboratories Inc.; Nature's Bounty Co.; Wonder Laboratories; Ancient Greenfields Pvt. Ltd.; NaturaLife Asia Co. Ltd.; Herbochem Sdn. Bhd.; Third Coast Herb Co.; Wellness Origin Indy; Kunming Pharmaceutical Corporation; Herbal Africa; Rainbow Light Nutritional Systems Inc.; MegaFood; Barlean's Organic Oils LLC; NutriGold Inc.; Premier Health Products Ltd.; Z Natural Foods
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.