Makeup Global Market Report 2025

Makeup involves the creation, promotion, and retail of cosmetic products formulated to improve or modify one's appearance. These products are primarily employed for aesthetic purposes, aiming to enhance facial features, achieve desired looks, or address specific skincare concerns.

The primary types of makeup include foundation, concealer, powder, and primer. Foundation is a cosmetic product applied to the face to achieve an even skin tone, conceal imperfections, and serve as a base for other makeup products. These makeup items find applications in various areas such as eyes, lips, face, and nails. They are distributed through a variety of channels, including online distribution channels and offline distribution channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the services sector, particularly in business services, IT, and professional consulting. The increased costs of imported technology, office equipment, and critical digital infrastructure are driving up operating expenses for service providers, compelling them to either pass these costs on to clients or absorb the financial strain themselves. Outsourcing firms and IT service providers are grappling with higher hardware costs and supply chain delays, which are disrupting project timelines and squeezing profitability. Furthermore, retaliatory tariffs have weakened demand for U.S.-based professional services in key global markets, slowing export-driven revenues. To navigate these challenges, the sector must focus on accelerating digital transformation, optimizing costs, and strengthening domestic client relationships to sustain growth and remain competitive in an increasingly uncertain trade environment.

The makeup market research report is one of a series of new reports from The Business Research Company that provides makeup market statistics, including makeup industry global market size, regional shares, competitors with a makeup market share, detailed makeup market segments, market trends and opportunities, and any further data you may need to thrive in the makeup industry. This makeup market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The makeup market size has grown strongly in recent years. It will grow from $39.23 billion in 2024 to $41.23 billion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to social media influence, fashion trends, influence of film and television, beauty bloggers and influencers, technological accessibility, cultural diversity.

The makeup market size is expected to see strong growth in the next few years. It will grow to $51.18 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to rise of male makeup market, fashion industry trends, continued growth of online makeup sales and digital beauty platforms, subscription models, collaborations between makeup brands and social media influencers. Major trends in the forecast period include innovative clean beauty products, multi-functional makeup products, virtual try-on technologies, traditional beauty norms and targeting a wider audience.

The forecast of 5.6% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. The U.S. could see higher consumer prices as cosmetic pigments, emulsifying agents, and packaging materials sourced from South Korea and France become more expensive to incorporate into color cosmetics. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The makeup market is poised for substantial growth, driven by the surge in the e-commerce industry, which entails the online exchange of goods and services through the Internet. This e-commerce boom within the makeup market is characterized by significant sales growth, primarily fueled by the convenience it offers and an extensive product selection. The online platforms provided by e-commerce offer consumers a convenient way to purchase cosmetic products, presenting a diverse array of choices and ensuring global accessibility. Notably, in November 2023, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales for the third quarter of 2023 reached $271.7 billion, marking a 0.9% increase from the second quarter of the same year. The third quarter of 2023 witnessed a notable 7.8% increase in e-commerce sales compared to the third quarter of 2022, outpacing the 2.0% growth observed in total retail sales during the same period. E-commerce sales in the third quarter of 2023 accounted for 14.9% of total sales, underscoring its significant impact on the makeup market's growth.

Major companies in the makeup market are strategically focusing on the development of advanced solutions, with a particular emphasis on complexion products, to gain a competitive edge. Complexion products, designed to even out and enhance skin tone, typically include foundation, concealer, and tinted moisturizers aimed at creating a smoother and more uniform complexion. As a case in point, Makeup Revolution, a leading UK-based cosmetics company, launched two innovative complexion products in January 2024, the Skin Silk Serum Foundation and the Bright Light Face Glow. The Skin Silk Serum Foundation, available in 20 shades, is a lightweight and breathable foundation enriched with hyaluronic acid and peptides. This foundation promotes soft and supple skin texture, boosts collagen, firms, brightens, and hydrates the skin, providing a soft-focus, radiant satin finish that blurs imperfections.

In February 2022, Beiersdorf AG, a Germany-based personal-care products company, acquired Chantecaille Beaute Inc to enhance its prestige beauty portfolio and consolidate its position in the United States and Asian markets, Chantecaille Beaute Inc., based in the U.S., is renowned for providing innovative skincare, fragrance, and cosmetics products.

Major companies operating in the makeup market are LVMH (Moet Hennessy Louis Vuitton), Procter & Gamble (P&G), L'Oreal Paris, Morphe Cosmetics, Unilever, Estee Lauder Companies Inc., Kao Corporation, Shiseido Co. Ltd., Coty Inc., Amorepacific Corporation, Mary Kay Inc., Avon Products Inc., Maybelline, Revlon Inc., Elizabeth Arden, Urban Decay, Anastasia Beverly Hills, Huda Beauty, Laura Mercier, ColourPop Cosmetics, Too Faced Cosmetics, MAC Cosmetics, Bobbi Brown Cosmetics, Clinique

Asia-Pacific was the largest region in the makeup market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the makeup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The makeup market consists of sales of blush, eyeshadow, eyeliner, mascara, and lipstick. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Makeup Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on makeup market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for makeup ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The makeup market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Product: Foundation; Concealer; Powder; Primer
• 2) By Application: Area; Lips; Eyes; Face; Nails
• 3) By Distribution Channel: Online; Offline
• Subsegments:
• 1) By Foundation: Liquid Foundation; Powder Foundation; Cream Foundation; Stick Foundation; Cushion Foundation; Mousse Foundation; Tinted Moisturizers
• 2) By Concealer: Liquid Concealer; Stick Concealer; Cream Concealer; Pencil Concealer; Color Correcting Concealers
• 3) By Powder: Loose Powder; Pressed Powder; Setting Powder; Translucent Powder; Finishing Powder
• 4) By Primer: Mattifying Primer; Hydrating Primer; Pore-Minimizing Primer; Illuminating Primer; Colour-Correcting Primer; Smoothing Primer
• Companies Mentioned:LVMH (Moet Hennessy Louis Vuitton); Procter & Gamble (P&G); L'Oreal Paris; Morphe Cosmetics; Unilever; Estee Lauder Companies Inc.; Kao Corporation; Shiseido Co. Ltd.; Coty Inc.; Amorepacific Corporation; Mary Kay Inc.; Avon Products Inc.; Maybelline; Revlon Inc.; Elizabeth Arden; Urban Decay; Anastasia Beverly Hills; Huda Beauty; Laura Mercier; ColourPop Cosmetics; Too Faced Cosmetics; MAC Cosmetics; Bobbi Brown Cosmetics; Clinique
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.