Bidets Global Market Report 2025

A bidet is a bathroom fixture designed to promote personal hygiene by washing the genital and anal areas after using the toilet. Modern bidets often come with features such as adjustable water jets, heated seats, and other amenities to enhance comfort and cleanliness. They can be standalone units or integrated into toilets, providing an eco-friendly alternative to toilet paper.

The main types of bidets include ceramic bidets, over-the-rim bidets, toilet seat bidets, handheld bidets, portable bidets, and others. Ceramic bidets are fixtures made from ceramic material, designed for personal hygiene and usually installed separately from the toilet. This category encompasses both electronic and manual options and is distributed through various channels, including store-based and non-store-based outlets. Bidets are used in both residential and commercial settings.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the services sector, particularly in business services, IT, and professional consulting. The increased costs of imported technology, office equipment, and critical digital infrastructure are driving up operating expenses for service providers, compelling them to either pass these costs on to clients or absorb the financial strain themselves. Outsourcing firms and IT service providers are grappling with higher hardware costs and supply chain delays, which are disrupting project timelines and squeezing profitability. Furthermore, retaliatory tariffs have weakened demand for U.S.-based professional services in key global markets, slowing export-driven revenues. To navigate these challenges, the sector must focus on accelerating digital transformation, optimizing costs, and strengthening domestic client relationships to sustain growth and remain competitive in an increasingly uncertain trade environment.

The bidets market research report is one of a series of new reports from The Business Research Company that provides bidets market statistics, including the bidets industry's global market size, regional shares, competitors with a bidets market share, detailed bidets market segments, market trends and opportunities, and any further data you may need to thrive in the bidets industry. This bidets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bidets market size has grown strongly in recent years. It will grow from $28.62 billion in 2024 to $30.29 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to increasing awareness of personal hygiene and health benefits, growth in environmental concerns leading to reduced toilet paper usage, rise in adoption of smart home technologies, expansion of e-commerce platforms, greater emphasis on bathroom luxury and comfort, pandemic-driven focus on cleanliness and sanitation.

The bidets market size is expected to see strong growth in the next few years. It will grow to $38.8 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to continued technological advancements in smart bidet features, increasing urbanization, rising disposable incomes, growth in acceptance and normalization of bidet usage in western markets, enhanced marketing and education efforts about bidet benefits, expansion of product lines to include more affordable and versatile options, government initiatives promoting water conservation and sustainability, expansion into emerging markets with rising standards of living. Major trends in the forecast period include increased use of IoT-enabled bidets with advanced features like remote control, customizable settings, and health monitoring, development of water-saving bidets, the introduction of ergonomic designs, heated seats, and air dryers to enhance user comfort and convenience, the launch of more budget-friendly models, customizable bidet features tailored to individual preferences and needs.

The forecast of 6.4% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. The U.S. may see reduced affordability of bathroom upgrades as tariffs on electronic bidet components and integrated plumbing systems sourced from South Korea and Italy raise import and installation expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the bidets market is anticipated to be driven by the increasing geriatric population. This group, typically defined as individuals aged 65 and older, faces specific health challenges associated with aging. Due to advancements in healthcare and declining birth rates, the geriatric population is expanding globally. Bidets offer enhanced hygiene and comfort for older adults by providing a gentle and easy-to-use alternative to toilet paper, which is particularly useful for those with mobility issues or health conditions. For example, the World Health Organization reported in October 2022 that the global population aged 60 and over is expected to grow from 1 billion in 2020 to 1.4 billion by 2030, and reach 2.1 billion by 2050. Moreover, the number of people aged 80 and older is predicted to triple, reaching 426 million by 2050. This increasing geriatric demographic is a key factor driving the demand for bidets.

Leading companies in the bidet market are focusing on innovative toilet systems to improve hygiene and convenience. One such feature is the 360° self-clean mode, which ensures comprehensive sanitation of all parts and components. For example, in July 2022, LUXE Bidet introduced the NEO Plus line, which includes advanced models such as the NEO 120 Plus, NEO 185 Plus, and NEO 320 Plus. These models feature the 360° self-clean mode, which cleans both the nozzles and the guard gate simultaneously. Additionally, the NEO Plus series boasts an EZ-Lift design for easy removal and thorough cleaning of the toilet bowl, as well as a faster slide-in installation process.

In February 2024, Villeroy & Boch AG, a Germany-based manufacturing company specializing in ceramics and other lifestyle products, acquired Ideal Standard for an undisclosed amount. This acquisition allows Villeroy & Boch AG to strengthen its market position, double the revenue of its Bathroom and Wellness Division, and leverage complementary strengths to drive future growth and enhance competitiveness in the European bathroom products sector. Ideal Standard, a Belgium-based manufacturing company, offers a broad range of bidets, blending design, functionality, and quality to provide modern bathroom solutions.

Major companies operating in the bidets market are Panasonic Corporation, LIXIL Corporation, Kohler Co, Toto Ltd., Geberit International AG, ROCA Group, Villeroy & Boch AG, Boss Bidet, Duravit AG, Bemis Manufacturing Co., Noken Design S A, Laufen Bathrooms AG, Brondell Inc., RinseWorks Inc, Luxe Bidet, Caroma Industries, Drummond Bathroom Ltd., Ludwig s.r.l.s., Infinity Bidet, Xiamen Soothingware Sanitary Co. Ltd.

North America was the largest region in the bidets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bidets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bidets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bidets market consists of sales of electronic bidets, floor-mounted bidets, and combination toilet bidets. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Bidets Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on bidets market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for bidets ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The bidets market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Ceramic Bidets; Over The Rim Bidets; Toilet Seat Bidets; Handheld Bidets; Portable Bidets; Other Types
• 2) By Category: Electronic; Manual
• 3) By Distribution Channel: Stores-Based; Non-Store-Based
• 4) By End Use: Residential; Commercial
• Subsegments:
• 1) By Ceramic Bidets: Standalone Ceramic Bidets; Integrated Ceramic Bidets (Combined With Toilets); Wall-Mounted Ceramic Bidets
• 2) By Over The Rim Bidets: Non-electric Over The Rim Bidets; Electric Over The Rim Bidets
• 3) By Toilet Seat Bidets: Electric Toilet Seat Bidets; Non-Electric Toilet Seat Bidets; Heated Toilet Seat Bidets; Bidet Toilet Seats With Remote Control
• 4) By Handheld Bidets: Handheld Sprayer Bidets; Manual Handheld Bidet Sprayers; Adjustable Pressure Handheld Bidets
• 5) By Portable Bidets: Battery-Operated Portable Bidets; Manual Portable Bidets; Travel Bidets With Rechargeable Features
• 6) By Other Types: Smart Bidets; Integrated Smart Toilet Bidets; Combination Shower And Bidet Systems
• Companies Mentioned:Panasonic Corporation; LIXIL Corporation; Kohler Co; Toto Ltd.; Geberit International AG; ROCA Group; Villeroy & Boch AG; Boss Bidet; Duravit AG; Bemis Manufacturing Co.; Noken Design S A; Laufen Bathrooms AG; Brondell Inc.; RinseWorks Inc; Luxe Bidet; Caroma Industries; Drummond Bathroom Ltd.; Ludwig s.r.l.s.; Infinity Bidet; Xiamen Soothingware Sanitary Co. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.