Eye Tracking Global Market Report 2025

Eye tracking is a technology and methodology employed to monitor and record the movement and focus of a person's eyes while observing a visual stimulus, such as a screen, image, or physical environment. This technology enables researchers to comprehend where a person is looking, the duration of their gaze on specific areas, and the patterns of their visual attention.

The main types of eye tracking include eye-attached tracking, optical tracking, and electrooculography. Eye-attached tracking involves the use of an eye attachment, such as a specialized contact lens, to measure the movement of the attachment. It encompasses both hardware and software components and can be utilized in remote and mobile locations. Applications for eye tracking technology span various sectors including healthcare, retail, research, automotive, consumer electronics, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The eye tracking market research report is one of a series of new reports from The Business Research Company that provides eye tracking market statistics, including eye tracking industry global market size, regional shares, competitors with an eye tracking market share, detailed eye tracking market segments, market trends, and opportunities, and any further data you may need to thrive in the eye tracking industry. This eye tracking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The eye tracking market size has grown rapidly in recent years. It will grow from $2.22 billion in 2024 to $2.52 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to research and academic applications, emergence of virtual reality (VR) and augmented reality (AR), usability testing in user experience (ux) design, medical and healthcare applications, gaming industry integration.

The eye tracking market size is expected to see exponential growth in the next few years. It will grow to $8.15 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to expanded applications in automotive industry, advancements in wearable devices, attention-based content creation, health monitoring and biometrics, increasing consumer electronics adoption. Major trends in the forecast period include rise of remote work and collaboration tools, accessibility and assistive technologies, market research and advertising, widespread adoption in consumer electronics, gaze-based advertising and market research, advancements in remote eye tracking.

The forecast of 34.1% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. neurology and psychology research by driving up the cost of infrared eye-tracking systems and software sourced from Denmark and the UK, exacerbating cognitive study costs and delaying diagnostic advancements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the eye-tracking market is anticipated to be driven by the increasing demand for assistive communicators. Assistive communicators serve as tools aiding individuals with communication impairments, enhancing their ability to express thoughts, ideas, and needs. Eye-tracking technology plays a crucial role in this domain, enabling users to control and navigate assistive communicators by tracking their eye movements. This facilitates a more natural and efficient means of communication. A report published in May 2022 by The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) revealed that over 2.5 billion individuals require assistive products, including communication and cognition-supporting applications. This number is projected to rise to 3.5 billion by 2050 due to global population aging and the increased incidence of non-communicable diseases. Consequently, the heightened demand for assistive communicators is expected to propel the growth of the eye-tracking market.

Leading companies in the eye-tracking market are focused on developing innovative technologies, such as webcam eye-tracking, to gain a competitive edge. This technology uses standard webcams or similar cameras to track and analyze eye movements and gaze direction in real-time. For example, in June 2024, Tobii AB, a Swedish computer software company, introduced the Tobii Nexus, a webcam-based eye-tracking solution. The Tobii Nexus offers advanced eye-tracking capabilities, seamlessly integrating with standard webcams for accurate gaze tracking without requiring specialized hardware. Notable features of the product include real-time tracking, easy calibration, and compatibility with a wide range of software applications, making it suitable for research, accessibility, and user experience analysis.

In October 2024, Dynavox Group AB, a Swedish company specializing in augmentative and alternative communication solutions, acquired LinkAssistive Pty Ltd for an undisclosed sum. This acquisition strengthens Dynavox Group's product portfolio in assistive technology, expanding its range of communication solutions for individuals with disabilities. LinkAssistive Pty Ltd, based in Australia, provides eye-tracking devices and software designed to assist people in using computers and other devices.

Major companies operating in the eye tracking market report are Tobii AB, Varjo, Smart Eye AB, RealEye, Xsens Technologies B.V., Noldus Information Technology, Seeing Machine, Sensomotoric Instruments (SMI), iMotions A/S, NovaSight, Eyegaze Inc., Clearview Eye Clinic, Element Human Ltd., Ergoneers GmbH, Eye Tracking Inc., Gazepoint Research Inc., LC Technologies Inc., 4tiitoo AG, The Eye Tribe, Emotiv Inc., Mirametrix Inc., EyeTech Digital Systems, Polhemus, SR Research, PRS IN VIVO, Phoenix Research Labs, GazeHawk, Pupil Labs

North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the eye-tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The eye-tracking market consists of revenues earned by entities by provide eye-tracking services such as usability testing, retail and merchandising analysis, and neuroscience and psychology studies services. The market value includes the value of related goods sold by the service provider or included within the service offering. The eye-tracking market also includes sales of gaze interaction devices, integrated eye tracking, and remote eye trackers which are used in providing eye-tracking services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Eye Tracking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on eye tracking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for eye tracking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The eye tracking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Eye Attached Tracking; Optical Tracking; Electrooculography
• 2) By Component: Hardware; Software
• 3) By Location: Remote; Mobile
• 4) By Application: Healthcare; Retail; Research; Automotive; Consumer Electronics; Other Application
• Subsegments:
• 1) By Eye Attached Tracking: Wearable Devices; Head-Mounted Displays (HMDs)
• 2) By Optical Tracking: Remote Eye Trackers; Camera-Based Systems; Video-Based Eye Tracking Solutions
• 3) By Electrooculography: Contact Electrooculography Devices; Non-Contact Electrooculography Devices; Research-Grade Electrooculography Systems
• Companies Mentioned: Tobii AB; Varjo; Smart Eye AB; RealEye; Xsens Technologies B.V.; Noldus Information Technology; Seeing Machine; Sensomotoric Instruments (SMI); iMotions A/S; NovaSight; Eyegaze Inc.; Clearview Eye Clinic; Element Human Ltd.; Ergoneers GmbH; Eye Tracking Inc.; Gazepoint Research Inc.; LC Technologies Inc.; 4tiitoo AG; The Eye Tribe; Emotiv Inc.; Mirametrix Inc.; EyeTech Digital Systems; Polhemus; SR Research; PRS IN VIVO; Phoenix Research Labs; GazeHawk; Pupil Labs
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.