PUBLISHER: The Business Research Company | PRODUCT CODE: 1825939
PUBLISHER: The Business Research Company | PRODUCT CODE: 1825939
A women's health app is a digital tool or application designed to assist women in tracking various aspects of their health, focusing on fertility tracking, menopause management, fitness, nutrition, mental well-being, and more. These apps aim to empower women by offering accessible, personalized, and convenient tools and resources to proactively manage their health.
The primary types of women's health apps include menstrual health, pregnancy monitoring, fertility monitoring, breastfeeding management, gynecological health, and others. Menstrual health apps help women track their menstrual cycles, symptoms, and overall reproductive health. These apps can be accessed through smartphones, tablets, and other devices. Women of various age groups, including adolescents, adults, and geriatrics, use women's health apps for a range of applications such as general healthcare and fitness, reproductive health, lifestyle management, disease management, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.
The women's health app market research report is one of a series of new reports from The Business Research Company that provides women's health app market statistics, including the women's health app industry global market size, regional shares, competitors with women's health app market share, detailed women's health app market segments, market trends, and opportunities, and any further data you may need to thrive in the women's health app industry. This women's health app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The women's health app market size has grown exponentially in recent years. It will grow from $4.68 billion in 2024 to $5.77 billion in 2025 at a compound annual growth rate (CAGR) of 23.3%. The growth in the historic period can be attributed to increased awareness, rise in penetration of the internet, change in lifestyles, rise in healthcare costs, and government initiatives.
The women's health app market size is expected to see exponential growth in the next few years. It will grow to $12.53 billion in 2029 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to personalization and customization, integration with wearable devices, telemedicine and remote monitoring, focus on mental health, and healthcare access and equity. Major trends in the forecast period include fertility tracking and pregnancy support, menopause management, community and social support, data privacy and security, and evidence-based content and services.
The forecast of 21.4% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper the U.S. by increasing the cost of Artificial intelligence-powered menstrual cycle predictors and prenatal coaching platforms sourced from Sweden and Australia, thereby reducing patient engagement and elevating digital wellness program costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing adoption of smartphones is set to drive the expansion of the women's health app market in the coming years. Smartphones, which integrate computer functionalities with cellular capabilities, are witnessing growth due to ongoing technological advancements, reduced costs, the rise of digital services, and global urbanization trends. These devices empower women to access health information, monitor their health metrics, and utilize health apps at their convenience. Additionally, smartphones grant access to a wealth of educational resources such as articles, videos, podcasts, and online communities focused on women's health topics. For instance, data from ConsumerAffairs in March 2024 revealed a surge in smartphone ownership in the US, reaching 92% in 2023 from 86% in 2022. Furthermore, it was projected that American adults would spend over 4.5 hours daily on their mobile devices in 2024. Consequently, the increased adoption of smartphones is fueling the growth of the women's health app market.
Leading companies in this market are innovating by developing advanced products such as smart rings to cater better to customers' needs. Smart rings, compact wearable electronic devices blending mobile technology with convenient features, can monitor physical activity, steps, calories, and sleep patterns, assisting women in maintaining an active and healthy lifestyle. For example, in January 2024, Movano Health introduced the 'Evie' smart ring, the first of its kind tailored for women's health. The Evie Ring offers medical-grade health data translated into personalized insights via a mobile app. It aims to revolutionize women's health tracking with a female-centric design, specialized data interpretation, and AI-driven trend analysis.
In March 2024, Dialogue Health Technologies Inc., a Canada-based virtual healthcare and wellness platform company, acquired Koble Care Inc. for an undisclosed amount. This acquisition aims to enhance Dialogue's women's health services by integrating Koble's specialized content and resources into its platform. Koble Care Inc., a Canada-based digital health and well-being platform company, focuses on women's health, including services for health planning, pregnancy, postpartum care, and the transition back to work.
Major companies operating in the women's health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.
North America was the largest region in the women's health app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the women's health app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The women's health app market includes revenues earned by entities providing services, such as period tracking, symptom monitoring, fertility predictions, health reminders, and pregnancy tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Women's Health App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on women's health app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for women's health app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The women's health app market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.