Medical aesthetics refers to a branch of medicine focused on enhancing cosmetic appearance through non-surgical and minimally invasive procedures. It combines dermatological, cosmetic, and medical practices to treat conditions such as wrinkles, fine lines, skin laxity, scars, pigmentation, and other aesthetic concerns. The primary purpose of medical aesthetics is to improve an individual's appearance and boost self-confidence by offering treatments that rejuvenate skin, contour the body, and reverse signs of aging, without the need for surgery or extended recovery periods.
The medical aesthetics market consists of sales of medical aesthetics products and services by entities (organizations, sole traders and partnerships) that are engaged in developing, manufacturing, or providing aesthetic treatments and technologies. These entities operate across various segments, including clinical practices, medical spas and aesthetic clinics, offering solutions that address skin rejuvenation, body sculpting, hair restoration and other cosmetic concerns.
The global medical aesthetics market was valued at $12,654.56 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 8.00%.
Influence Of Social Media And Celebrities
During the historic period, the influence of social media and celebrities drove the medical aesthetics market. High-profile celebrities and influencers openly sharing their cosmetic journeys and endorsing minimally invasive treatments normalize and glamorize these procedures, making them more desirable and socially acceptable. Additionally, the ease of accessing information and reviews about treatments on these platforms helps build consumer confidence and awareness. For instance, in 2023, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), a medical society for otolaryngologists (ENT) and plastic surgeons, reported that 72% of facial plastic surgeons saw patients seeking procedures to look better in selfies and social media photos, highlighting the direct impact of social media on aesthetic choices. Therefore, the influence of social media and celebrities contributed to the growth of the medical aesthetics market.
Strategic Collaboration Elevates Aesthetic Treatment Safety And Efficacy
Major companies operating in the medical aesthetics market are adopting strategic partnerships approach to develop advanced solutions. Strategic partnerships help medical aesthetics companies by combining resources and expertise, enhancing research and development capabilities, expanding market reach and accelerating commercialization, ultimately driving innovation and growth in the medical aesthetics industry. For instance, in March 2025, Harley Academy, a UK-based medical aesthetics training provider, has partnered with Prollenium Medical Technologies Inc., a Canada-based medical technology company to launch a state of the art training facility-PACE Academy- dedicated to advancing education in medical aesthetics. The partnership between Harley Academy and Prollenium was formed to combine Harley's expertise in evidence-based medical aesthetics education with Prollenium's advanced dermal filler technology and manufacturing capabilities. This collaboration aims to elevate training standards, offering practitioners hands-on experience with cutting-edge tools and products in a purpose-built facility. It also supports the development of safer, more effective aesthetic treatments through comprehensive, physician-led instruction.
The global medical aesthetics markets is fairly concentrated, with large players operating in the market. The top 10 competitors in the market made up 34.54% of the total market in 2023.
Medical Aesthetics Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global medical aesthetics market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for medical aesthetics? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The medical aesthetics market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider medical aesthetics market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by technology, by distribution channel, by application and by end user.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by product, by technology, by distribution channel, by application and by end user in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size And Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.\
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for medical aesthetics market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups next five years.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report
Markets Covered:
- 1) By Product: Facial Aesthetic Products; Body Contouring Devices; Cosmetic Implants; Hair Removal Devices; Skin Aesthetic Devices; Tattoo Removal Devices; Thread Lift Products; Physician-Dispensed Cosmeceuticals And Skin Lighteners; Physician-Dispensed Eyelash Products; Nail Treatment Laser Devices
- 2) By Technology: Invasive; Non-Invasive; Minimally Invasive; Other Technologies
- 3) By Distribution Channel: Direct Tender; Retail
- 4) By Application: Anti-Aging And Wrinkles; Facial And Skin Rejuvenation; Breast Enhancement; Body Shaping And Cellulite; Tattoo Removal; Vascular Lesions; Psoriasis And Vitiligo; Other Applications
- 5) By End User: Clinics,Hospitals and Medical Spas; Beauty Centers; Home Care
- Companies Mentioned: AbbVie Inc.; Galderma Group AG; Johnson & Johnson; Merz Pharma GmbH Co & KG; Sisram Medical Ltd.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; medical aesthetics indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.