Fragrance refers to a combination of aromatic compounds that emit a pleasant smell, typically used in products such as perfumes, colognes, cosmetics, personal care items, household cleaners, and air fresheners. It can be derived from natural sources like flowers, fruits, spices, woods, and resins, or created synthetically through chemical processes.
The fragrance market consists of sales, by entities (organizations, sole traders, and partnerships), of perfumes, deodorants and other products designed to impart a pleasant scent. Fragrances are typically liquid blends made from synthetic aromatic compounds or essential oils extracted from plants and spices, used to create appealing scents for personal use.
The global fragrance market was valued at $48,958.96 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 3.00%.
Influence Of Social Media And Celebrities
Influence of social media and celebrities fueled the growth of the fragrance in the historic period. The influence of social media and celebrities significantly boosted the fragrance industry by driving brand visibility and consumer engagement. Celebrity endorsements and influencer campaigns created aspirational appeal, encouraging consumers to associate specific scents with lifestyle and identity. Platforms like Instagram, TikTok, and YouTube enable rapid sharing of fragrance experiences and reviews, generating buzz and accelerating purchase decisions. This digital influence has became a powerful tool for launching new products and expanding brand reach across global audiences. For instance, in February 2022, according to the report published by Harvard Business School, a US-based business school, in the United States, an astounding 62% of women follow beauty influencers to get the newest methods and advice. Therefore, the Influence of social media and celebrities drove the growth of the fragrance market.
Enabling Customization And Flexibility In Fragrance Solutions
Companies in the fragrance market are adopting a strategic partnership approach to enhance technology integration and expand market reach. A strategic partnership typically refers to a collaborative relationship between two or more organizations where they combine their resources, expertise, and efforts to achieve common goals or objectives. For instance, in January 2025, Estee Lauder Companies, a US-based cosmetics company, announced an exclusive commercial agreement with Exuud Inc. to integrate its patented Soliqairea fragrance delivery technology, a plant-based, biodegradable polymer system with programmable scent release, into ELC's fragrance portfolio by year-end 2025. Building on its initial investment in Exuud in late 2024, this partnership aims to drive innovation in smart fragrance hardware, enabling enhanced customization, design flexibility, and sustainability across ELC's global fragrance offerings. Exuud Inc. is a US-based technology company.
The global fragrance market is fairly concentrated, with large players operating in the market. The top ten competitors in the market made up to 26.51% of the total market in 2023.
Fragrance Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global fragrance market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for fragrance? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The fragrance market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider fragrance market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by animal type and by application.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by animal type and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Recent Developments Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for Fragrance providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product: Deodorants; Perfumes; Other Products
- 2) By Fragrance Type: Fine Fragrances; Home Fragrances; Functional Fragrances; Essential Oils; Other Fragrance Types
- 3) By Application: Personal Care; Household Care; Other Applications
- 4) By Distribution Channel: Offline; Online
- Companies Mentioned: Givaudan SA; The Estee Lauder Companies; IFF (International Flavors & Fragrances); Symrise AG; DSM-Firmenich AG
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; Fragrance indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.