Sanitary ware refers to hygienic fixtures and fittings typically installed in bathrooms and kitchens, made from ceramic, porcelain, or other durable materials. The primary purpose of sanitary ware is to provide clean, functional and durable solutions for managing human hygiene and wastewater. These fixtures are essential for maintaining public health, comfort and cleanliness in residential, commercial and industrial spaces.
The sanitary ware market consists of sales, by entities (organizations, sole traders or partnerships), of sanitary ware products that are used wherever hygiene facilities are required such as in residential bathrooms, public restrooms, hotels, offices, hospitals and other institutions.
The global sanitary ware market was valued at $33,289.61 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 4.23%.
Increasing Renovation And Remodeling Activities
During the historic period, the increasing renovation and remodeling activities supported the growth of the sanitary ware market. Homeowners are increasingly upgrading kitchens and bathrooms to improve aesthetics and functionality, driving demand for modern sanitary ware like sensor-based faucets and space-saving basins. Renovations often involve replacing outdated, inefficient fixtures with durable, eco-friendly alternatives that meet current water-saving standards. This trend extends beyond residential spaces, as hotels, offices and retail outlets invest in premium sanitary solutions to enhance user comfort, align with branding and meet regulatory compliance. For instance, in January 2023, according to the Harvard Joint Center for Housing Studies (JCHS), a US-based research center on housing-related issues, the residential renovation and remodeling industry grew by 24%, from $328 billion in 2019 to $406 billion in 2021. Therefore, the increasing renovation and remodeling activities drove the growth of the sanitary ware market.
Launch Of Thin Actuator Plate Allowing Simple Installation
Companies operating in the sanitary ware market are focusing on launching of thin actuator plate for simple installation and refined aesthetics. An actuator plate, also known as a flush plate, is the visible part of a concealed toilet flushing system that the user press to flush the toilet. It is mounted on the wall and connected to the concealed cistern behind it. For example, in May 2025, Geberit, a Switzerland based company engaged in the field of sanitary products, launched Sigma40, an actuator ultra-slim flush plate designed for Geberit Sigma concealed cistern systems, measuring just 4 mm (millimeter) in depth, a thickness approximately one-third of traditional plates. It is a minimalist, panoramic design in both round and square options and available in ten premium finishes such as glass, brushed stainless steel, brass and matte black. The Sigma40 range not only includes actuator plates for toilets, but also different versions for urinals.
The global sanitary ware markets is fairly concentrated, with large players operating in the market. The top 10 competitors in the market made up 27.14% of the total market in 2023.
Sanitary Ware Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global sanitary ware market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for sanitary ware ? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sanitary ware market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider sanitary ware market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by materials, by technologies, by sales channels and by end-users.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by materials, by technologies, by sales channels and by end-users in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Contains information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Conclusions And Recommendations- This section includes recommendations sanitary ware providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Toilets; Washbasins; Urinals; Cisterns; Other Products
- 2) By Materials: Ceramic; Pressed Metal; Acrylic Plastics And Perspex; Other Materials
- 3) By Technologies: Slip Casting; Pressure Casting; Tape Casting; Isostatic Casting
- 4) By Sales Channels: Retail; Wholesale
- 5) By End-Users: Commercial; Residential
- Companies Mentioned: Kohler Co.; Toto Ltd.; Geberit AG; LIXIL Group Corporation; Roca Sanitario, S.A.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; sanitary ware indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.