Ethoxylates are a class of non-ionic surfactants produced through a chemical reaction known as ethoxylation, where ethylene oxide is added to a substrate such as alcohols, fatty acids, amines, esters, or glycerides. These compounds are widely used due to their ability to reduce surface tension, improve solubility and act as emulsifiers, dispersants, wetting agents and detergents. The primary users of ethoxylates include manufacturers and formulators in various industries such as home and personal care, industrial cleaning, agriculture, pharmaceuticals and oil and gas.
The ethoxylates market consists of sales, by entities (organizations, sole traders and partnerships), of ethoxylates that are employed wherever effective cleaning, emulsifying, or dispersing is needed such as in laundry and dish detergents, personal care lotions, cleaners, crop-protection sprays, pharmaceutical creams, oil-field treatment products and specialty industrial fluids.
The global ethoxylates market was valued at $12,501.77 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 2.00%.
Growth In Textile Industry
Growth in textile industry fueled the growth of the ethoxylates in the historic period. Growth in the textile industry is driving the demand for ethoxylates, as these surfactants are essential in processes such as scouring, dyeing and finishing. As textile production expands globally to meet rising consumer demand for high-quality and functional fabrics, manufacturers are increasingly relying on ethoxylate-based chemicals to enhance fabric softness, colorfastness and processing efficiency. The industry's shift toward sustainable and performance-driven textiles further accelerates the use of ethoxylates in modern manufacturing operations. For instance, in 2023, according to Observatory of Economic Complexity (OEC), an online data visualization and distribution platform, a global trade of Textiles reached $807 billion. Over the past five years, trade in this category has grown at an annualized rate of 0.36%. Among the 21 products traded in 2023, Textiles ranked 8 in global trade value, accounting for 3.57% of world trade. Therefore, the growth in textile industry drove the growth of the ethoxylates market.
Innovative Carbonate Ethoxylates From CO2
Major companies in the ethoxylates market are focusing on developing carbonate ethoxylates made from CO2 to gain market competitiveness by innovating game-changing technology that solves customers' long-term needs for scalable and sustainable, high-performing products. These new surfactants use carbon dioxide as a raw material, replacing traditional oleochemicals and a portion of fossil-based materials while improving sustainability, performance and cost at scale. For example, in June 2025, Econic Technologies, a UK-based deep tech company focused on renewable carbon launched Recreaire carbonate ethoxylates, a first-of-its-kind family of surfactants based on CO2. Recreaire is a flexible platform technology that can deliver sustainable analogues to a wide range of alkoxylate surfactants. Including varying amounts of CO2 (up to 45% by weight) it introduced new properties to the molecules, that offer unique benefits for applications in the cleaning, personal care, coatings, agrochemical and metalworking industries.
The global ethoxylates market is fairly concentrated, with few large players operating in the market. The top ten competitors in the market made up to 27.97% of the total market in 2023
Ethoxylates Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global ethoxylates market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for ethoxylates? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The ethoxylates market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider ethoxylates market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by application and by end-use.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by product, by application and by end-use in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for ethoxylates providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product: Alcohol; Fatty Amine; Fatty Acid; Ethyl Ester; Glyceride; Other Products
- 2) By Application: Household And Personal Care; Institutional And Industrial Cleaning; Pharmaceutical; Agrochemicals; Oilfield Chemicals; Other Applications
- 3) By End Use: Detergents; Personal Care; Ointments And Emulsions; Herbicides; Insecticides; Foam Control And Wetting Agents; Lubricants And Emulsifiers; Other End-Uses
- Companies Mentioned: BASF SE; The Dow Chemical Company; Clariant AG; Sasol Ltd.; Saudi Basic Industries Corporation
- Countries: China; Australia; India; Japan; Indonesia; South Korea; USA; Canada; France; Germany; UK; Italy; Spain; Russia; Brazil
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; ethoxylates indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.