Fried chicken is a popular dish consisting of chicken pieces that are breaded or coated with a seasoned mixture and then deep-fried until crispy and golden brown. Fried chicken is often enjoyed as a main course in various cuisines and can be served with a range of sides. Its rich flavor and appealing texture make it a favorite comfort food.
The fried chicken market consists of sales, by entities (organizations, sole traders, and partnerships), of chicken pieces or whole chicken that are seasoned and cooked by deep frying until they have a crispy exterior and juicy interior. It is a popular fast-food item enjoyed worldwide for its flavor and convenience, often found in restaurants, fast food chains, and retail settings.
The global fried chicken market was valued at $72,237.62 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 5.00%.
Rising Changes In Lifestyle And Food Habits
Rising changes in lifestyle and food habits have significantly influenced global food consumption patterns. Urbanization, busier schedules, dual-income households, and digital food access have led consumers to prioritize convenience, health, and variety. There is a growing shift away from traditional home-cooked meals toward ready-to-eat (RTE) and on-the-go options, alongside an increased interest in functional foods, plant-based diets, and meal delivery platforms. These shifts are reshaping product development, food service formats, and retail strategies globally. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%) and calorie counting (13%). Therefore, rising changes in lifestyle and food habits supported the growth of the fried chicken market.
Boldly Seasoned Crispy Chicken Tenders Redefine Texture And Flavor In Fast-Casual Dining
Major companies operating in the fried chicken market are focusing on developing innovative products such as extra-crunchy double-breading to enhance texture, elevate the eating experience, and meet consumer demand for bold, indulgent flavors. Extra-crunchy double-breading refers to a coating technique where chicken is dipped and breaded twice to create a thicker, crispier outer layer. For instance, in June 2025, Naf Naf Grill, a US-based fast-casual restaurant chain, with a focus on fresh, handmade dishes, launched Crispy Chicken Tenders offering a bold fusion of comfort and Middle Eastern flavor. Juicy, crispy, and seasoned with signature spices, the tenders complement any meal, served in pita, bowls, plates, or as a side. This launch aligns with evolving fast-casual trends, appealing to guests seeking variety and elevated taste experiences by combining familiar formats with authentic seasoning.
The global fried chicken market is concentrated, with large players operating in the market. The top ten competitors in the market made up to 48.13% of the total market in 2024.
Fried Chicken Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global fried chicken market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for fried chicken? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The fried chicken market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider fried chicken market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by preparation style, by distribution channel and by application.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by preparation style, by distribution channel and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for fried chicken providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Wings; Breast; Drumsticks; Thighs; Nuggets; Other Types
- 2) By Preparation Style: Traditional Fried Chicken; Spicy Fried Chicken; Southern-Style Fried Chicken; Korean Fried Chicken; Gourmet Fried Chicken
- 3) By Distribution Channel: Restaurants And Fast-Food Chains; Food Service Industry; Retail; Online Delivery Services
- 4) By Application: Grown-Ups; Children; Elderly Men; Other Applications
- Companies Mentioned: Yum! Brands Inc; Chick-fil-A Inc; Restaurant Brands International (Popeyes Louisiana Kitchen); Wingstop Inc; Zaxbys SPE Franchisor LLC
- Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; fried chicken indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of fried chicken competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.