Pet food refers to specially formulated food products designed to meet the dietary needs of domestic animals, primarily dogs and cats. Pet food is essential for the health and well-being of pets, providing them with the nutrients, vitamins and minerals they need for proper growth, development and maintenance.
The pet food market consists of sales, by entities (organizations, sole traders or partnerships), of pet food products that refer to commercially prepared products that are specifically formulated to meet the dietary needs of domesticated animals. It encompasses a wide variety of food types designed for different species of pets.
The global pet food market was valued at $51,226.82 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 7.00%.
Influence Of Celebrity Endorsements And Social Media Trends
The influence of celebrity endorsements and social media trends supported the growth of the pet food market in the historic period. Popular celebrities and social media influencers promoted premium and specialized pet food brands, shaping consumer preferences and increasing brand visibility. Platforms such as Instagram, YouTube and TikTok amplified trends related to pet health, nutrition and lifestyle, encouraging owners to invest in high-quality products for their pets. This digital engagement not only boosted consumer awareness but also built trust in premium and functional offerings, resulting in increased demand and higher adoption rates across various market segments. For instance, according to the Influencer Marketing Benchmark report published by Influencer Marketing Hub, a Danish private media company producing reports in the social media and influencer marketing industries, the global number of influencer marketing-related service offerings grew by 26% in 2021, reaching a staggering 18,900 firms offering or specializing in influencer marketing services. In 2022, more than 75% of brand marketers intended to dedicate a budget to influencer marketing. Influencer marketing grew into a $16.4 billion industry in 2022. Therefore, the influence of social media platforms drove the growth of the pet food market.
Strategic Alliances And Advanced Facilities Driving Innovation In Pet Nutrition
Major companies operating in the pet food market are focusing on strategic partnerships and advanced manufacturing capabilities to introduce scientifically formulated, sustainable and diverse product lines, catering to evolving consumer preferences for quality, flavor and ethical sourcing. For instance, in March 2025, Avanti Pet Care, an India-based pet care company, partnered with Bluefalo Group, a Thailand-based pet care company, to launch Avant Furst, its first cat food brand. It aims to leverage its expertise in animal nutrition to offer scientifically formulated, sustainable and flavorful products. This marks the company's strategic move into the growing Indian pet care sector. Avanti plans to expand its portfolio to include dog and cat food in dry, wet and treat formats by late 2025. A new state-of-the-art manufacturing facility in Hyderabad will support future production and innovation.
The global pet food market is highly concentrated, with large players dominating in the market. The top ten competitors in the market made up to 78.05% of the total market in 2024.
Pet Food Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global pet food market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for pet food? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet food market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet food market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by ingredients and by distribution channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by ingredients and by distribution channel in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for pet food providers in terms of product/service offerings geographic expansion, marketing strategies and target groups
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Dog Food; Cat Food; Other Pet Food
- 2) By Ingredients: Animal Derivatives; Plant Derivatives; Synthetic
- 3) By Distribution Channel: Specialized Pet Shops; Internet Sales; Hypermarkets; Other Distribution Channels
- Companies Mentioned: Nestle Purina Pet Care (Nestle SA); Mars Petcare Inc.; Hill's Pet Nutrition Inc.; General Mills Pet; The J.M. Smucker Company
- Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; pet food indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.