The hotels, restaurants and catering (HoReCa) market refers to services provided by hotels, restaurants and catering operations where consumers receive food, beverage and lodging experiences outside the home. HoReCa serves individuals, groups, businesses and travelers seeking accommodation, dining experiences, or organized catering.
The HoReCa market consists of revenues earned by entities (organizations, sole traders, or partnerships), by providing a wide range of products and services that support dining, accommodation and event experiences. Hotels offer accommodation combined with dining, restaurants focus on meal experiences, while catering enterprises provide more focused food or beverage service or event-based deliveries.
The global HoReCa market was valued at $3,428.43 billion in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 4.00%.
Increase In Corporate Events And Conferences
Increase in corporate events and conferences fueled the growth of the HoReCa in the historic period. Increasing corporate events and conferences drove growth in the hotels, restaurants and catering market by generating higher demand for venue bookings, catering services and hospitality offerings. As more organizations allocate budgets for meetings, product launches and networking events, the need for well-equipped spaces and premium food and beverage services rises. This trend has pushed hotels and restaurants to enhance their event infrastructure, staffing and customized service packages. The surge in corporate gatherings directly contributed to increased occupancy rates, food service revenues and overall market expansion. For instance, in November 2023, according to the Hospitality Net, a Netherlands-based hospitality industry platform, corporate meetings and events comprised approximately 70% of all meetings and events in 2024, with the average corporate meeting expected to host around 100 attendees. Therefore, the increase in corporate events and conferences drove the growth of the HoReCa market.
Robotic Kitchens Enhance Competitive Edge Through Automation And Intelligence
Major companies operating in the HoReCa market are focusing on AI-driven kitchen automation such as fully autonomous robotic kitchens to gain competitive advantage. A fully autonomous robotic kitchen integrates robotics, AI and computer vision to cook, assemble and monitor meals with minimal or no human involvement. For example, in June 2025, Appetronix, a U.S. food-robotics developer, introduced an autonomous kitchen system for Donatos Pizza in Columbus, Ohio. This system can serve Asian and Mexican cuisine modules and features real-time AI quality control, inspecting sauce, cheese and toppings distribution. It also includes predictive maintenance to reduce downtime and ensure food consistency. The unique attributes of this technology enable seamless menu diversification across cuisine types without manual intervention, maintain strict quality standards using visual AI and automatically anticipate maintenance needs for uninterrupted operations.
The global HoReCa market is highly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 4.53% of the total market in 2024.
HoReCa Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global HoReCa market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for HoReCa? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The HoReCa market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider HoReCa market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by price level and by service.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods
- Regional And Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by price level and by service in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for HoReCa market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups next five years.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Single Outlet; HoReCa Chain
- 2) By Price Level: Midscale; Economy; Upscale; Luxury
- 3) By Service: Restaurants; Hotels; Catering
- Companies Mentioned: Starbucks Corporation; Inspire Brands Inc; McDonald's Corporation; Marriott International Inc.; Chick-fil-A Inc.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; HoReCa indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.