Digital Experience Platform Global Market Report 2025

Digital experience platform refers to an integrated software framework that manages digital experience across various platforms. The purpose of digital experience platform commonly known as DXP is to provide a centralized way to build, manage and optimize the content creation and digital journey. Digital experience platforms include content management, asset management, commerce, customer relationship management, and analytics.

The main components of the digital experience platform (DXP) include platform and services. The services in this segment refer to services that facilitate the use of technology by consumers. It delivers specialized technology-oriented solutions by merging software, hardware, networks, telecommunications, and electronics processes and operations. The DXPs are deployed through the cloud, and on-premises for Business-to-Consumer (B2C), Business-to-Business (B2B), and other applications. Major verticals using the DXPs are retail, BFSI, travel & hospitality, IT & telecom, healthcare, manufacturing, media and entertainment, public sector, and others. The different types of enterprises using these platforms include large enterprises and small and medium enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The digital experience platform market research report is one of a series of new reports from The Business Research Company that provides digital experience platform market statistics, including Digital experience platform industry global market size, regional shares, competitors with a digital experience platform market share, detailed digital experience platform market segments, market trends and opportunities, and any further data you may need to thrive in the digital experience platform industry. This digital experience platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital experience platform market size has grown strongly in recent years. It will grow from $12.72 billion in 2024 to $13.85 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to rise of digital transformation initiatives, evolution of content management systems (CMS), proliferation of digital channels, integration of analytics and insights, adoption of multichannel experiences.

The digital experience platform market size is expected to see rapid growth in the next few years. It will grow to $23.1 billion in 2029 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to innovation in content collaboration and workflow optimization, subscription-based and service-oriented models, focus on environmental sustainability, continued adoption of low-code and no-code development, expansion of augmented and virtual reality (AR/VR) experiences, voice, and conversational interfaces. Major trends in the forecast period include environmental and accessibility considerations, personalization and customer-centric experiences, multichannel and omnichannel experiences, headless CMS and decoupled architectures, integration of ai and machine learning.

The forecast of 13.6% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on imported edge computing devices and real-time personalization engines may elevate deployment costs for digital experience platforms in retail, finance, and healthcare. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing adoption of cloud-based services is anticipated to drive growth in the digital experience platform market. Cloud adoption refers to a strategy aimed at enhancing the scalability of internet-based database capabilities while simultaneously reducing costs and risks. Organizations achieve this by utilizing cloud computing-remote computers accessed via the internet for storing, managing, and processing critical data. For example, CloudZero, a US-based company specializing in cloud cost intelligence, reported that in 2022, small and medium-sized enterprises (SMEs) allocated 47% of their technology budgets to cloud services, representing a 67% increase from the previous year. Additionally, forecasts for 2023 suggest that cloud investments by SMEs will exceed 50% of their overall technology budgets, highlighting an ongoing shift toward cloud-based solutions to address evolving business needs and improve operational efficiency. Consequently, the rise in deployment and expenditure on cloud-based services is set to propel the digital experience platform industry.

The rise in e-commerce is expected to drive the digital experience platform market. E-commerce refers to the buying and selling of goods and services over the internet. Digital experience platform empower e-commerce platforms to enhance product recommendations, streamline online shopping journeys, and optimize the overall customer experience. According to US eCommerce statistics, in 2022, 65% of consumers anticipate using internet purchasing platforms more frequently. By 2024, it is anticipated that e-commerce revenues will total $6. 3 trillion. Further, according to Esw, a global eCommerce management company, there are currently 29. 6 million eCommerce users in Spain, with an additional 7. 3 million users shopping online by 2025. These 36. 9 million eCommerce users will represent 74% of the total population. Therefore, the rise in e-commerce is expected to drive the digital experience platform market.

Technological advancement is a key trend gaining popularity in the digital experience platform market. Major companies operating in the digital experience platform market are focused on providing a technologically advanced platform and related solutions to strengthen their market position. These companies are implementing next-generation digital experience platforms and technologies into their services, such as big data analytics, artificial intelligence, machine learning, cloud computing, workflow analytics, multichannel assistance, and others, to allow companies to design and deliver enterprise digital experiences more quickly and consistently. For instance, in November 2022, Optimizely, an American company providing digital experience platform (DXP) launched its advanced digital experience platform on Microsoft Azure Marketplace that provides applications and services for use on Azure. The advanced digital experience platform is powered by artificial intelligence (AI)and offers content management, commerce, and personalization solutions. In addition, the platform provides personalization features to the users.

Major companies are strategically forming partnerships and collaborations with start-ups and mid-sized firms in the digital experience platform market to expand their product and service offerings. Such strategic alliances and partnership agreements assist companies in broadening their existing product portfolios and geographic presence. For example, in 2023, Tata Cliq, an India-based e-commerce platform, partnered with Salesforce, a US-based customer relationship management company, to enhance its customer experience platform. This collaboration seeks to utilize Salesforce's technology to deliver personalized shopping experiences and boost customer engagement, streamlining interactions across various channels.

In 2023, IBM, a US-based technology innovator specializing in AI, automation, and hybrid cloud solutions, expanded its partnership with Adobe, a US-based software company, to further develop and integrate Adobe's experience solutions into IBM's AI and hybrid cloud offerings. This collaboration aims to improve personalized digital experiences for clients by utilizing AI-powered insights and automation, allowing businesses to streamline marketing and customer engagement across multiple platforms.

Major companies operating in the digital experience platform market market include Adobe Inc., Oracle Corporation, SAP SE, The International Business Machines Corporation, Microsoft Corporation, Salesforce Inc., Open Text Corporation, Simple DirectMedia Layer, Sitecore, Acquia Inc., Jahia Solutions Group SA, Squiz, Bloomreach Inc., Liferay Inc., Kentico Software, censhare, Progress Sitefinity, SDL Tridion, Crownpeak Technology Inc., Optimizely, Firelay Cloud Services, Siteimprove, CoreMedia AG, e-Spirit AG, Elcom International, Ingeniux Corporation, Agility CMS, Zesty. io Platform Inc.

North America was the largest region in the digital experience platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital experience platform market market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital experience platform market market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The digital experience platform market includes revenues earned by entities by offering a seamless and optimal experience throughout the full client lifetime and all methods of communication. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Experience Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital experience platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital experience platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital experience platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Platform; Services
• 2) By Deployment: Cloud; On-Premises
• 3) By Application: Business-to-Consumer; Business-to-Business; Other Applications
• 4) By Vertical: Retail; BFSI; Travel & Hospitality; IT & Telecom; Healthcare; Manufacturing; Media and Entertainment; Public Sector; Other Verticals
• 5) By Organization size: Large Enterprise; Small & Medium Enterprise
• Subsegments:
• 1) By Platform: Content Management Systems (CMS); Customer Data Platforms (CDP); Digital Asset Management (DAM); Analytics And Insights Tools; Personalization Engines
• 2) By Services: Consulting Services; Integration Services; Implementation Services; Training And Support Services; Maintenance And Optimization Services
• Companies Mentioned: Adobe Inc.; Oracle Corporation; SAP SE; The International Business Machines Corporation; Microsoft Corporation; Salesforce Inc.; Open Text Corporation; Simple DirectMedia Layer; Sitecore; Acquia Inc.; Jahia Solutions Group SA; Squiz; Bloomreach Inc.; Liferay Inc.; Kentico Software; censhare; Progress Sitefinity; SDL Tridion; Crownpeak Technology Inc.; Optimizely; Firelay Cloud Services; Siteimprove; CoreMedia AG; e-Spirit AG; Elcom International; Ingeniux Corporation; Agility CMS; Zesty. io Platform Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.