PUBLISHER: The Business Research Company | PRODUCT CODE: 1840432
 
				PUBLISHER: The Business Research Company | PRODUCT CODE: 1840432
Cloud Mobile Backend as a Service (BaaS) is a cloud service model where developers delegate all backend aspects of a mobile application. It acts as a bridge connecting the application's front-end with diverse cloud-based backend functionalities.
The primary service categories in cloud mobile Backend as a Service (BaaS) include data integration, identity and access management, usage analytics, support and maintenance, and professional services. Data integration services play a role in constructing data warehouses that consolidate various data sources into a relational database. Data integration involves the process of combining data from multiple source systems to generate unified sets of information for operational and analytical purposes. These services are designed for platforms like Android, iOS, and others, catering to industries such as Banking, Financial Services, and Insurance (BFSI), government, healthcare, manufacturing, transportation and logistics, retail and e-commerce, IT and telecommunications, among others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The cloud mobile backend as a service (BaaS) market research report is one of a series of new reports from The Business Research Company that provides cloud mobile backend as a service (BaaS) market statistics, including cloud mobile backend as a service (BaaS) industry global market size, regional shares, competitors with a cloud mobile backend as a service (BaaS) market share, detailed cloud mobile backend as a service (BaaS) market segments, market trends, and opportunities, and any further data you may need to thrive in the cloud mobile backend as a service (BaaS) industry. This cloud mobile backend as a service (BaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cloud mobile backend as a service (baas) market size has grown exponentially in recent years. It will grow from $4.8 billion in 2024 to $5.79 billion in 2025 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be attributed to mobile app proliferation, emergence of IoT, shift to serverless architectures, focus on app security, enhanced user experience.
The cloud mobile backend as a service (baas) market size is expected to see exponential growth in the next few years. It will grow to $14.4 billion in 2029 at a compound annual growth rate (CAGR) of 25.6%. The growth in the forecast period can be attributed to vendor innovation and competition, support for remote workforce, api-centric development, accelerated time-to-market, global market expansion. Major trends in the forecast period include rise in mobile app development, proliferation of IoT devices, shift to serverless architectures, advancements in 5g technology, integration of AI and ML.
The forecast of 25.6% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on push notification services, mobile app backends, and SDKs developed internationally might raise integration costs for BaaS solutions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated surge in smartphone adoption is set to be a key driver for the growth of the cloud mobile Backend as a Service (BaaS) market. The escalating demand for smartphones, driven by factors such as increasing internet penetration, rising income levels, and growing subscriptions to social media, necessitates robust cloud mobile BaaS solutions. These solutions play a crucial role in managing and developing a variety of cloud-based mobile applications, offering services such as database management, cloud storage, user authentication, hosting, and more. As of February 2023, the UK witnessed a 3.8% increase in mobile connections from the previous year, totaling 71.8 million connections. Projections suggest that by 2025, with a population of 68.3 million in the UK, approximately 95% (around 65 million individuals) are expected to own smartphones. Furthermore, the World Economic Forum predicts that digital transformation will contribute $100 trillion to the global economy by 2025, emphasizing the significant impact of smartphone adoption on the cloud mobile BaaS market.
The increasing number of internet users is expected to drive the growth of the cloud mobile backend as a service (BaaS) market in the future. Internet users are defined as individuals who have accessed the web in the past three months. Cloud Mobile Backend as a Service (BaaS) is crucial for enhancing the online experience by offering seamless integration, scalable infrastructure, and efficient backend support. For instance, according to World Population Review, a US-based business services firm, 69% of the global population, or 4.9 billion people, actively used the internet in 2022. Trends indicate a 4% annual growth in internet users, equating to approximately 196 million new users each year. The rise in smartphone usage has also contributed to a significant increase in mobile internet access, growing from 43.7% to 55% over five years. It is projected that by 2025, 72.6% of worldwide smartphone users will access the internet exclusively via their phones. In the US, internet usage stands at 92.5% in 2024, compared to 78.8% in Indonesia. Thus, the increasing number of internet users is propelling growth in the cloud mobile backend as a service (BaaS) market.
Major players in the cloud mobile backend as a service (BaaS) market are increasingly investing in innovative technologies and solutions to enhance mobile application development. This investment provides developers with the necessary tools to create scalable, efficient, and user-friendly applications, thereby improving the overall mobile experience. Banking-as-a-Service (BaaS) is a financial service model that enables third-party companies to access banking services through APIs, allowing them to integrate functionalities such as payments, lending, and account management into their applications without the need to establish a bank from scratch. For instance, in September 2023, Codebase Technologies, an India-based fintech firm, partnered with Network International Holdings, a UAE-based financial services company, to launch a Banking-as-a-Service (BaaS) solution aimed at corporates, fintechs, and startups in the Levant region. This partnership seeks to democratize access to a wide range of digital solutions and services, enabling these entities to leverage innovative digital banking technologies to meet evolving market and customer demands. As a result, customers will gain access to an extensive array of innovative banking and payment products and enhanced digital experiences.
Major players in the cloud mobile BaaS market are intensifying their focus on introducing cloud-based financial platforms, as seen in the launch of Dock One. Dock One, launched by Dock Financial GmbH in February 2023, is a comprehensive financial platform designed to streamline and automate banking operations. This innovative platform offers modular solutions for seamless account management, transactions, and financial services, providing companies with enhanced control over payment processes.
In August 2022, Oracle Corporation extended its cloud agreement partnership with AT&T Inc., a US-based telecommunications company. This collaboration aims to provide AT&T with additional capacity and capabilities for its database and application workloads running in Oracle Cloud, showcasing the strategic importance of cloud partnerships in the cloud mobile BaaS market.
Major companies operating in the cloud mobile backend as a service (BaaS) market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Temenos AG, Amazon Web Services Inc., Google LLC, Progress Software Corporation, Kii Corporation, 8Base Inc., Built.io LLC, Backendless Corp., Kumulos Ltd., Kuzzle, PubNub Inc., Cloudflare Inc., Axway Inc., Kony Inc., Sofbang LLC, Appcelerator Inc., AnyPresence Inc., CloudMine Inc., CloudBoost Inc., DreamFactory Software Inc., Kinvey Inc., Back4App, Parse Inc.
North America was the largest region in the cloud mobile Backend as a Service market share in 2024. The regions covered in the cloud mobile backend as a service (baas) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the cloud mobile backend as a service (baas) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The cloud mobile Backend as a Service (BaaS) market includes revenues earned by entities by providing user management, data and database management, API management, push notifications, cloud storage, hosting, and integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cloud Mobile Backend as a Service (BaaS) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cloud mobile backend as a service (baas) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cloud mobile backend as a service (baas) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cloud mobile backend as a service (baas) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
 
                 
                 
                