Consumer IAM Global Market Report 2025

Customer Identity and Access Management (CIAM) pertains to the identification and authorization of customer identities within organizations. CIAM systems enable secure recording and storage of customer identity and profile data, facilitating the controlled access of customers to applications and services.

The key components of Consumer IAM include solutions and services. Solutions are designed to ensure that the right individuals have access to the appropriate IT resources at the correct times and for the right purposes. These solutions encompass identity governance, identity verification and authentication, access management and authorization, and behavior analytics. Services associated with CIAM include integration and deployment, support and maintenance, and consulting. Organizations adopting CIAM solutions range from large enterprises to small and medium-sized enterprises (SMEs). Various industry verticals, including banking, financial services, and insurance (BFSI), hospitality, healthcare, retail and e-commerce, the public sector, automotive, education, IT, transportation, and logistics, leverage CIAM systems for effective customer identity management and access control.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The consumer IAM market research report is one of a series of new reports from The Business Research Company that provides consumer IAM market statistics, including consumer IAM industry global market size, regional shares, competitors with a consumer IAM market share, detailed consumer IAM market segments, market trends and opportunities, and any further data you may need to thrive in the consumer IAM industry. This consumer IAM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The consumer iam market size has grown rapidly in recent years. It will grow from $12.42 billion in 2024 to $14.33 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to rise of digital transformation, increasing cybersecurity threats, proliferation of online services, regulatory compliance requirements, consumer demand for personalization, mobile and social media adoption, increasing awareness of identity theft.

The consumer iam market size is expected to see rapid growth in the next few years. It will grow to $27.67 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to emergence of customer data platforms (CDPs), adoption of advanced authentication methods, increasing emphasis on customer loyalty, expansion of subscription services, globalization of online business. Major trends in the forecast period include user-centric authentication methods, integration with customer experience platforms, cloud-based CIAM services, compliance with regulatory standards, AI and machine learning in CIAM, enhanced user registration and onboarding.

The forecast of 17.9% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This could strain the US market as consumer IAM vendors may experience increased costs from reliance on identity verification APIs and biometric modules sourced from European and Asian tech firms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing incidence of security breaches and cyber-attacks is anticipated to drive the growth of the consumer IAM market in the future. A cyberattack refers to an attempt to unlawfully access a computer system or network with the intent to cause damage. Attackers frequently target consumer identities for malicious purposes, heightening the need to secure these systems. Customer Identity and Access Management (CIAM) offers data privacy protection and safeguards against fraud and abuse, including identity theft, security breaches, and cyber-attacks. For example, in February 2023, the Australian Cyber Security Centre, a cybersecurity agency in Australia, reported that cyber crime incidents reached 76,000 in 2022, a 13% increase from the previous year. Thus, the rise in security breaches and cyberattacks is propelling the growth of the consumer IAM market.

The rising adoption of cloud-based services is projected to drive the growth of the consumer IAM market in the coming years. Cloud-based services encompass computer services provided over the internet (the cloud), including storage, networking, software, analytics, servers, and more. Consumer Identity and Access Management (CIAM) plays various essential roles and offers numerous benefits, such as ensuring secure and seamless interactions between customers and cloud applications. For example, in 2023, Techopedia, a Canada-based online media company focusing on technology and IT education, estimated that global spending on public cloud services would reach $597.3 billion, reflecting a 21.7% increase from the $491 billion spent in 2022. This growth indicates the increasing dependence of businesses on cloud services for diverse operations. Additionally, a report highlighted that more than 60% of corporate data was stored in the cloud in 2022, a significant rise from 30% in 2015. The Infrastructure as a Service (IaaS) sector is expected to experience the highest growth in spending, projected at 30.9% in 2023, followed by Platform as a Service (PaaS) with a 24.1% increase.

A key trend in the consumer IAM market is the integration of advanced technologies to enhance security measures. Leading companies in the market are focused on developing innovative technologies to reinforce their positions. In October 2023, International Business Machines Corporation (IBM) launched an updated version of its managed detection and response service, leveraging AI-powered capabilities. The Threat Detection and Response Services (TDR) provide continuous surveillance, assessment, and automatic remediation of security signals across hybrid cloud environments. The service employs multiple layers of AI and context-dependent threat analysis to automate response mechanisms and rapidly address critical threats.

Strategic partnerships are becoming a prevalent approach among major players in the consumer IAM market to establish comprehensive digital corporate identity frameworks. This collaborative strategy involves leveraging mutual strengths and resources for mutual benefits. An exemplary partnership was announced in February 2022, where AI & Robotics Ventures Company Limited (ARV) in Thailand partnered with International Business Machines Corporation (IBM) to develop a blockchain-based National Digital Corporate Identity (NCID) framework. This innovative technology streamlines corporate onboarding, specifically Know Your Customer (KYC) processes, reducing the time from over four weeks to less than a week. The strategic collaboration facilitates faster and more efficient identity validation for corporate authorized signatories.

In August 2023, Thoma Bravo, LP, a US-based private equity firm, acquired ForgeRock for $2.3 billion. Through this acquisition, Thoma Bravo intends to integrate ForgeRock into its current portfolio company, Ping Identity. This strategic decision aims to strengthen their capabilities in the rapidly expanding Identity and Access Management (IAM) market, which is vital for businesses undergoing digital transformation. ForgeRock is a US-based company specializing in consumer identity management software.

Major companies operating in the consumer IAM market are International Business Machines Corp, Microsoft Corporation, Salesforce Inc., SAP AG, Broadcom Inc., Okta Inc., Akamai Technologies Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Acuant Inc., GlobalSign.In Pte Ltd., Trusona Inc., Mitek Systems Inc., CA Technologies, WidasConcepts India Private Limited, Omada Health Inc., OneWelcome a Thales company, Ubisecure Solutions Inc., SecureAuth Corporation, WSO2 Inc., Amazon Web Services Inc., Simeio Solutions LLC, OneLogin Inc., Janrain Inc., Authlete Inc., Experian PLC, LoginID Inc., FusionAuth Inc., Veridium Inc., Avatier Corporation, TrueLayer Ltd., Zoho Corporation Pvt. Ltd., Aware Inc.

North America was the largest region in the consumer IAM market in 2024. The regions covered in the consumer iam market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the consumer iam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The consumer IAM market includes revenues earned by entities OT security services, privileged access management, customer identity data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Consumer IAM Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on consumer iam market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for consumer iam ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The consumer iam market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Solutions; Services
• 2) By Organization Size: Large Enterprises; SMEs
• 3) By Verticals: BFSI; Hospitality; Healthcare; Retail And E-commerce; Public Sector; Automotive; Education; IT; Transportation And Logistics; Other Verticals
• Subsegments:
• 1) By Solutions: Single Sign-On (SSO) Solutions; Multi-Factor Authentication (MFA) Solutions; Identity Governance And Administration (IGA) Solutions; Access Management Solutions
• 2) By Services: Consulting Services; Implementation Services; Managed Services; Support And Maintenance Services
• Companies Mentioned: International Business Machines Corp; Microsoft Corporation; Salesforce Inc.; SAP AG; Broadcom Inc.; Okta Inc.; Akamai Technologies Inc.; Ping Identity Corporation; ForgeRock Inc.; LoginRadius Inc.; Acuant Inc.; GlobalSign.In Pte Ltd.; Trusona Inc.; Mitek Systems Inc.; CA Technologies; WidasConcepts India Private Limited; Omada Health Inc.; OneWelcome a Thales company; Ubisecure Solutions Inc.; SecureAuth Corporation; WSO2 Inc.; Amazon Web Services Inc.; Simeio Solutions LLC; OneLogin Inc.; Janrain Inc.; Authlete Inc.; Experian PLC; LoginID Inc.; FusionAuth Inc.; Veridium Inc.; Avatier Corporation; TrueLayer Ltd.; Zoho Corporation Pvt. Ltd.; Aware Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.