People Counting System Global Market Report 2025

A people counting system is an electronic device designed to detect the number of individuals in an enclosed space, such as a store or office. This system is commonly employed by enterprises to obtain real-time headcount data.

The main types of people-counting systems include unidirectional and bidirectional. Unidirectional people counting systems involve the total count of traffic either entering or exiting a space, without distinguishing whether a person is entering or exiting. Offerings in this category encompass both hardware and software components. The system can be mounted on various platforms, including ceilings, walls, and floors, and employs diverse technologies such as infrared beams, thermal imaging, video-based technology, and others. These systems find application in various sectors, including retail, supermarkets, shopping malls, transportation, hospitality, corporate environments, banking, financial services, insurance (BFSI), healthcare, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The people counting systems market research report is one of a series of new reports from The Business Research Company that provides people counting systems market statistics, including people counting systems industry global market size, regional shares, competitors with a people counting systems market share, detailed people counting systems market segments, market trends and opportunities, and any further data you may need to thrive in the people counting systems industry. This people counting systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The people counting system market size has grown rapidly in recent years. It will grow from $1.83 billion in 2024 to $2.12 billion in 2025 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to retail analytics demand, public safety and security needs, evolution of smart buildings, transportation and traffic management, healthcare facility utilization.

The people counting system market size is expected to see rapid growth in the next few years. It will grow to $3.8 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to retail analytics evolution, rise in smart city initiatives, focus on health and safety, integration with IoT and AI, demand in transportation. Major trends in the forecast period include privacy-conscious solutions, advanced sensor technology, integration with AI and machine learning, cloud-based analytic, occupancy management solutions.

The forecast of 15.7% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. These systems may face pricing volatility due to tariff-induced disruptions in the supply of imported stereo vision cameras, infrared sensors, and AI processors. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rise in smart city initiatives worldwide is expected to propel the growth of the people counting system market. Smart cities are defined as administrative areas that utilize information and communication technology (ICT) to enhance operational efficiency and provide improved infrastructure for residents. These cities employ people counting sensors to gather data on their populations, including peak hours, which helps in optimizing infrastructure and public services. For example, a report published by the Organization for Economic Co-operation and Development in October 2023 projected that the investment in smart city projects would grow from $300 billion in 2021 to over $650 billion by 2026. In the United States, cities are anticipated to invest $41 trillion over the next two decades to modernize and leverage digital technologies. Therefore, the increasing number of smart city projects globally is driving demand for people counting systems.

The expanding realm of retail automation is poised to drive the growth of the people counting system market. Retail automation involves employing technology and automated systems to optimize various aspects of retail operations. As the retail sector embraces automated processes such as self-checkout and inventory management, people counting systems complement these advancements. These systems contribute to operational efficiency, enhance customer experiences, manage queues effectively, facilitate data-driven decision-making, and improve overall retail strategies. The World Economic Forum forecasts that artificial intelligence services in retail automation will grow from $5 billion to over $31 billion by 2028. Therefore, the increasing expansion of retail automation is a significant driver for the growth of the people counting system market.

Leading companies in the people counting systems market are introducing innovative products such as 3D Time of Flight (ToF) sensors to fortify their market position. A 3D ToF sensor measures the time taken for modulated near-infrared light to travel to an object and back, ensuring ultra-high accuracy (99.5%) for anonymous people counting. For instance, China-based Milesight launched the 3D ToF People Counting Sensor VS132 in October 2022. This sensor, with LoRaWAN Wireless Deployment, provides high accuracy for counting people in various settings, including workplaces, retail stores, shopping malls, supermarkets, metros, and HVAC system management.

Major companies in the people counting system market are innovating by developing counting systems using detection beams to maintain a competitive edge. Detection beams, concentrated directional streams of energy, are utilized to identify the presence or movement of objects or individuals. Finland-based Haltian Ltd. introduced Thingsee COUNT, a non-camera-based IoT people counter using detection beams, in August 2022. Designed for smart buildings and offices, this wireless and anonymous real-time people counting solution optimizes office space usage and offers insights into space utilization, peak hours, footfall analysis, and layout changes. The GDPR-compliant technology prioritizes privacy protection while providing reliability and cost-effectiveness.

In November 2022, US-based RetailNext, a provider of in-store customer engagement solutions, acquired Retail Performance from Ipsos, a France-based market research firm, for an undisclosed amount. This acquisition enhances RetailNext's presence in the UK and European retail intelligence market, contributing to an improved customer value proposition. Retail Performance, a UK-based subsidiary of Ipsos, specializes in people counting and footfall analytics.

Major companies operating in the people counting system market include FLIR Systems Inc., Axis Communications AB, Iris-GmbH, Eurotech SpA, V-Count Inc., Traf-Sys Inc., RetailNext Inc., ShopperTrak Rct Corp, InfraRed Integrated Systems Ltd., SensMax Ltd., Xovis AG, Infodev Electronic Designers International Inc., Sensormatic Electronics Corporation, iris intelligent sensing NA Inc., Johnson Controls International plc, Brickstream Corporation, Countwise LLC, DILAX Intelcom GmbH, IEE SA, NEC Corporation, Omron Corporation, Panasonic Corporation

North America was the largest region in the people counting system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the people counting system market report during the forecast period. The regions covered in the people counting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the people counting system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The people counting system market consists of revenues provided by 2D, and 3D video-based people counting system services as well as related software services. The market value includes the value of related goods sold by the service provider or included within the service offering. The people counting system market also includes sales of fixed cameras, pan-tilt-zoom cameras, and fixed drone cameras, which are used in providing people counting system services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

People Counting System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on people counting system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for people counting system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The people counting system market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Offering: Hardware; Software
• 2) By Type: Unidirectional; Bidirectional
• 3) By Mounting Platform: Ceiling; Wall; Floor
• 4) By Technology: Infrared Beam; Thermal Imaging; Video-Based Technology; Other Technologies
• 5) By End User: Retail, Supermarkets, And Shopping Malls; Transportation; Hospitality; Corporate; Banking, Financial Services And Insurance (BFSI); Healthcare; Other End Users
• Subsegments:
• 1) By Hardware: Infrared Sensors; Video-Based Sensors; Laser-Based Sensors; Wi-Fi Or Bluetooth-Based Sensors
• 2) By Software: Data Analytics Software; Integration Software; Cloud-Based Software Solutions
• Companies Mentioned: FLIR Systems Inc.; Axis Communications AB; Iris-GmbH; Eurotech SpA; V-Count Inc.; Traf-Sys Inc.; RetailNext Inc.; ShopperTrak Rct Corp; InfraRed Integrated Systems Ltd.; SensMax Ltd.; Xovis AG; Infodev Electronic Designers International Inc.; Sensormatic Electronics Corporation; iris intelligent sensing NA Inc.; Johnson Controls International plc; Brickstream Corporation; Countwise LLC; DILAX Intelcom GmbH; IEE SA; NEC Corporation; Omron Corporation; Panasonic Corporation
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.