PUBLISHER: The Business Research Company | PRODUCT CODE: 1843748
PUBLISHER: The Business Research Company | PRODUCT CODE: 1843748
Cognitive assessment and training involve the mental processes of learning and understanding based on sensory input and experiences. It formally evaluates an individual's psychological processes and their ability to process information.
Components within the cognitive assessment and training market mainly consist of solutions and services. Solutions encompass assessment tools, data management, analysis, reporting, and cognitive training offerings. Services provided include training, support, and consulting by the solution providers. These components cater to both small and medium-sized enterprises (SMEs) as well as large enterprises. These cognitive assessment and training components find application across various sectors such as healthcare and life sciences, education, corporate sectors, and others. They are utilized in diverse areas including clinical trials, learning programs, research initiatives, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The cognitive assessment and training market research report is one of a series of new reports from The Business Research Company that provides cognitive assessment and training market statistics, including cognitive assessment and training industry global market size, regional shares, competitors with a cognitive assessment and training market share, detailed cognitive assessment and training market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive assessment and training industry. This cognitive assessment and training market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive assessment and training market size has grown exponentially in recent years. It will grow from $6.05 billion in 2024 to $7.55 billion in 2025 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to rapid growth in aging population, an increase in investments, increased healthcare expenditure and digitization.
The cognitive assessment and training market size is expected to see exponential growth in the next few years. It will grow to $18.08 billion in 2029 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to a rise in healthcare expenditure, an increase in demand for brain training from next-generation population and increasing investments. Major trends in the forecast period include focusing on new artificial intelligence, focusing on developing mobile apps, focusing on merger and acquisitions and focusing on neuropsychological testing and assessment techniques.
The forecast of 24.4% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff hikes on neurofeedback hardware and VR-based training tools imported from Europe could disrupt user experience development and market scalability of U.S. cognitive training software. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of e-learning is anticipated to drive the expansion of the cognitive assessment and training market during the forecast period. E-learning refers to the delivery of education and training through digital platforms such as computers. Assessments play a crucial role in online classrooms, as cognitive assessments provide a profile of an individual's academic strengths and weaknesses by offering a managed snapshot of their performance, which helps track progress in e-learning. The significant rise in e-learning adoption has led to an increased demand for cognitive testing. For example, in January 2024, Eurostat, the statistical office of the European Union based in Luxembourg, reported that in 2023, 30% of EU internet users aged 16 to 74 participated in online education, up from 28% in 2022. The Netherlands had the highest participation rate at 54%, followed by Finland at 53% and Sweden at 48%. Thus, the increasing adoption of e-learning is propelling the growth of the cognitive assessment and training market.
The rising prevalence of mental health disorders is expected to further boost the growth of the cognitive assessment and training market. Mental health disorders encompass a broad range of conditions that impact mood, thought processes, behavior, and emotional well-being, including depression, anxiety, bipolar disorder, and schizophrenia. The increase in mental health disorders is influenced by factors such as heightened stress levels, socioeconomic challenges, lifestyle changes, and improved awareness and diagnosis of these conditions. Cognitive assessment and training are utilized in mental health to evaluate cognitive functions like memory, attention, and problem-solving, and to enhance these skills in individuals facing mental health challenges, thereby assisting in their recovery and daily functioning. For instance, in May 2024, the American Psychiatric Association, a US-based non-profit organization, indicated that in 2024, 43% of adults reported feeling more anxious compared to the previous year, an increase from 37% in 2023 and 32% in 2022. Therefore, the rising prevalence of mental health disorders is set to drive the cognitive assessment and training market.
Major players in the cognitive assessment and training market are strategically focusing on the development of mobile applications and software integrated with cutting-edge technologies such as artificial intelligence and the Internet of Things. This emphasis on technological innovation and product launches aims to provide enhanced and superior results, contributing to a more competitive offering in the market. An illustrative example is the launch of a Mobile Testing Lab by S2 Cognition in October 2022. This US-based sports company introduced a Mobile Testing Lab designed to offer cognitive assessments to event venues hosting large groups of athletes for tournaments and camps, showcasing a commitment to leveraging advanced technologies in the cognitive assessment domain.
Major companies in the cognitive assessment and training market are embracing a strategic partnership approach to improve technology integration and broaden their market reach. A strategic partnership usually involves a collaborative relationship between two or more organizations that combines their resources, expertise, and efforts to achieve shared goals or objectives. For example, in July 2024, THREAD, Inc., a US-based provider of decentralized research and electronic clinical outcome assessment (eCOA), formed a collaboration with Cogstate Limited, an Austrian provider of cognitive science solutions. This partnership merges Cogstate's advanced digital assessment and remote assessment services, which focus on central nervous system (CNS) disorders, with Thread's innovative no-code eCOA platform that includes telehealth, engagement solutions, and a customizable assessment library.
In January 2022, Pearson, a UK-based company specializing in cognitive assessment and training, acquired Credly for an undisclosed sum. This acquisition marks a significant stride in advancing Pearson's strategy within the workforce skills market and fostering connectivity across the entirety of Pearson's portfolio. Credly, headquartered in the US, is a software company offering cognitive assessment solutions.
Major companies operating in the cognitive assessment and training market include Pearson plc, Quest Diagnostics, Koninklijke Philips N.V, Cogstate Ltd, CogniFit Ltd, Cambridge Cognition Ltd, MeritTrac Services Pvt Ltd, WIRB-Copernicus Group, Signant Health, BrainCheck, Looxid Labs, Sensus Cognition, Gradians.com, APTitude, QuodeIT, Kareermatrix, Mytat, CALCI, Vprep, Medavante-Prophase Inc., pymetrics, Inc., Lumos Labs, Inc., ACE Applied Cognitive Engineering Ltd., Arrowsmith Program, BrainWare Learning Company, Total Brain, VeraSci, Berke, Neurotrack, Lumosity, Brain9D
North America was the largest region in the global cognitive assessment and training market in 2024. Asia-Pacific is expected to grow faster in the forecast period. The regions covered in the cognitive assessment and training market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the cognitive assessment and training market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The cognitive assessment and training market includes revenues earned by entities by offering solutions that can be used for analyzing IQ or degree of intelligence, perceptual abilities, verbal and nonverbal skills, and other factors to cater to various industries. A standardized examination that assesses a person's psychological functioning and speed of information processing is called cognitive assessment and preparation. These assessments aid in more effectively identifying and acting on human needs. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cognitive Assessment And Training Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cognitive assessment and training market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cognitive assessment and training ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cognitive assessment and training market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.