Cognitive Services Global Market Report 2025

Cognitive services are a collection of tools and frameworks that assist businesses in quickly developing AI-infused applications and operationalizing AI services without requiring data scientists. These services enable computers to process external information. Cognitive services are utilized to integrate artificial intelligence (AI) into various components for seamless use in applications.

Cognitive services encompass a range of critical service types: data transformation, cloud and web-based APIs, knowledge management, cognitive risk intelligence, data integration, automation, training, support, communication monitoring, consulting, and more. These services leverage technologies such as natural language processing (NLP), machine learning, and deep learning. NLP specifically enables computers to comprehend text and speech akin to humans, utilized for text analytics, predictive text, language translation, digital calls, and data analysis. Deployment options encompass on-premises and cloud, applied across diverse applications such as predictive maintenance, marketing analysis, quality management, supply chain optimization, diagnostics, safety, and other use cases. Industries benefiting from these services span healthcare, finance, IT, retail, manufacturing, education, government, and beyond.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The cognitive services market research report is one of a series of new reports from The Business Research Company that provides cognitive services market statistics, including cognitive services industry global market size, regional shares, competitors with a cognitive services market share, detailed cognitive services market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive services industry. This cognitive services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cognitive services market size has grown exponentially in recent years. It will grow from $17.24 billion in 2024 to $23.1 billion in 2025 at a compound annual growth rate (CAGR) of 34.0%. The growth in the historic period can be attributed to rising demand for automation, data explosion, enterprise adoption, improved natural language processing (nap) (2018-2021), global events and remote work (2020-2021).

The cognitive services market size is expected to see exponential growth in the next few years. It will grow to $90.49 billion in 2029 at a compound annual growth rate (CAGR) of 40.7%. The growth in the forecast period can be attributed to enhanced user experiences, industry-specific applications, enhanced personalization. Major trends in the forecast period include global digital transformation, increasing AI integration, technological advancements, customization and industry-specific solutions.

The forecast of 40.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs on API-driven machine learning models and NLP engines developed in Canada and Germany may raise licensing costs for U.S. vendors offering cognitive services. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in data quantity and intricacy is anticipated to drive the expansion of the cognitive services sector in the foreseeable future. Data volume pertains to the extensive scale of data collections that necessitate assessment and handling, often reaching terabytes and petabytes. The proliferation of social media, mobile technology, analytics, and the prevalent use of cloud systems leads to the generation of substantial amounts of real-time, diverse, unstructured, and repetitive data. Cognitive Services play a pivotal role in mitigating data redundancy, facilitating accelerated processing of large-scale data sets. As per Tech Jury, a US-based business software solutions provider, global data production is projected to reach an astounding 181 zettabytes by 2025. Consequently, the surge in both data volume and complexity is a key driver behind the growth of the cognitive services market.

The rising need for AI and Machine Learning is forecasted to drive significant expansion within the cognitive services market. AI encompasses the broader concept of developing intelligent machines equipped with reasoning capabilities. Within AI, Machine Learning (ML) focuses on empowering machines to learn from data autonomously, bypassing explicit programming. Cognitive services play a crucial role in AI and ML by streamlining AI integration without the need to construct intricate models from the ground up. They also prepare data for ML models by extracting pertinent features and organizing the data structure. For instance, in January 2023, a report from CompTIA, a US-based non-profit trade association, highlighted the global AI and ML market's growth trajectory. Starting at a valuation of $119.78 billion in 2022, this market is anticipated to soar to $1,597.1 billion by 2030, indicating a remarkable Compound Annual Growth Rate (CAGR) of 38.1% from 2022 to 2030. Hence, the escalating demand for AI and Machine Learning serves as a primary catalyst driving the growth of the cognitive services market.

A prominent trend in the cognitive services market is the emphasis on technological advancement. Key industry players are dedicated to innovating and integrating new technologies to cater to consumer needs while solidifying their market position. For instance, in May 2022, Microsoft Corporation, a leading US-based technology company, augmented the Azure OpenAI service by incorporating InstructGPT. This addition comprises GPT-3-based models known for their reduced error rates and generation of less problematic text compared to their competitors.

Prominent companies within the cognitive services sector are actively prioritizing the development of cutting-edge technologies, such as cognitive speech services, to maintain their competitive edge. Cognitive speech services encompass speech processing technologies leveraging artificial intelligence and machine learning to comprehend and analyze spoken language. For instance, in March 2023, Microsoft Corporation, a leading US-based technology company, introduced Microsoft Azure Cognitive Speech Services. This platform features a pronunciation assessment tool aimed at aiding language learners in refining their pronunciation through feedback on prosody, vocabulary, grammar, and topic delivery in spoken speech. Additionally, it offers prebuilt voice enhancements for specific languages and enhances the capacity to create custom neural voices, further enhancing its capabilities.

In January 2022, ei3 Corporation, a US-based entity specializing in artificial intelligence technology, completed the acquisition of Cognitive Solutions and Innovation AG (COGSI AG), an Switzerland-based company, for an undisclosed sum. This strategic acquisition equips ei3's industrial clients with enhanced operational insights, aiming to minimize unforeseen downtimes, optimize asset efficiency, and bolster sustainability measures in their operations. COGSI AG brings advanced artificial intelligence solutions tailored for industrial manufacturing, augmenting ei3's capabilities in this domain through this acquisition.

Major companies operating in the cognitive services market include Amazon.com Inc., Apple Inc., Alphabet Inc., Samsung Group, LG Corp., Accenture plc, IBM Corporation, Deloitte Touche Tohmatsu Limited, Microsoft Corporation, Cisco Systems Inc., Ernst & Young Global Limited, Qualcomm Technologies Inc., Oracle Corporation, KPMG International Limited, SAP SE, Tata Consultancy Services Limited, Nokia Corporation, Capgemini SE, NEC Corporation, Cognizant Technology Solutions Corporation, Infosys Limited, Adobe Inc., HCL Technologies Limited, Atos SE, Wipro Limited, Fujitsu Limited, SAS Institute Inc., BMC Software Inc., Attivio Inc., Enterra Solutions LLC

North America was the largest region in the cognitive services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cognitive services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cognitive services market includes revenues earned by entities by providing data transformation, cloud and web-based application programming interface, knowledge management, cognitive risk intelligence, data integration and cognitive automation, training and support, communication monitoring, and consulting and advisory. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cognitive Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cognitive services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for cognitive services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cognitive services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Service Type: Data Transformation; Cloud And Web-Based Application Programming Interface; Knowledge Management; Cognitive Risk Intelligence; Data Integration And Cognitive Automation; Training And Support; Communication Monitoring; Consulting And Advisory; Other Service Types
• 2) By Deployment: On-Premises; Cloud
• 3) By Technology Type: Natural Language Processing; Machine Learning And Deep Learning
• 4) By Application: Predictive Maintenance; Marketing Analysis; Quality Management Investigation And Recommendation; Supply Chain Management; Diagnosis And Treatment System; Safety And Security Management; Other Applications
• 5) By End User: Healthcare; Banking, Financial Services, And Insurance; IT And Telecommunication; Retail; Manufacturing; Education; Government; Other End Users
• Subsegments:
• 1) By Data Transformation: Data Cleaning And Preparation; Data Enrichment Services
• 2) By Cloud And Web-Based Application Programming Interface: RESTful APIs; SDKs For Integration
• 3) By Knowledge Management: Knowledge Bases And Repositories; Content Management Systems
• 4) By Cognitive Risk Intelligence: Risk Assessment Tools; Threat Detection And Mitigation
• 5) By Data Integration And Cognitive Automation: ETL (Extract, Transform, Load) Services; Automated Workflow Solutions
• 6) By Training And Support: User Training Programs; Technical Support Services
• 7) By Communication Monitoring: Sentiment Analysis; Social Media Monitoring
• 8) By Consulting And Advisory: Strategy Development; Implementation Consulting
• 9) By Other Service Types: Custom Cognitive Solutions; Specialized Industry Services
• Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Samsung Group; LG Corp.; Accenture plc; IBM Corporation; Deloitte Touche Tohmatsu Limited; Microsoft Corporation; Cisco Systems Inc.; Ernst & Young Global Limited; Qualcomm Technologies Inc.; Oracle Corporation; KPMG International Limited; SAP SE; Tata Consultancy Services Limited; Nokia Corporation; Capgemini SE; NEC Corporation; Cognizant Technology Solutions Corporation; Infosys Limited; Adobe Inc.; HCL Technologies Limited; Atos SE; Wipro Limited; Fujitsu Limited; SAS Institute Inc.; BMC Software Inc.; Attivio Inc.; Enterra Solutions LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.