Bot Mitigation Global Market Report 2025

Bot mitigation encompasses the strategies and techniques employed to detect, prevent, and mitigate the impact of malicious bots on websites, applications, and online services. It entails the use of specialized software, algorithms, and security protocols to distinguish between human users and bots, aiming to safeguard the integrity, security, and performance of digital platforms while ensuring a positive user experience for legitimate users.

The primary components of bot mitigation include standalone solutions and services. Standalone solutions refer to systems or software that operate independently, requiring no integration with other systems or software. These solutions encompass various security types such as web, mobile, and application programming interfaces (APIs), and can be deployed in different modes including cloud-based and on-premises deployments. They cater to organizations of all sizes, ranging from large enterprises to small and medium-sized businesses, across diverse industries such as retail and e-commerce, banking and financial services, information technology and telecommunications, media and entertainment, defense and security, travel and tourism, healthcare, energy and utilities, and automotive and aviation.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The bot mitigation market research report is one of a series of new reports from The Business Research Company that provides bot mitigation market statistics, including bot mitigation industry global market size, regional shares, competitors with a bot mitigation market share, detailed bot mitigation market segments, market trends and opportunities, and any further data you may need to thrive in the bot mitigation industry. This bot mitigation market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bot mitigation market size has grown exponentially in recent years. It will grow from $0.72 billion in 2024 to $0.9 billion in 2025 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to the rise of automated attacks, web application vulnerabilities, account takeover attacks, e-commerce fraud, ad fraud, and distributed denial of service (DDoS) attacks.

The bot mitigation market size is expected to see exponential growth in the next few years. It will grow to $2.05 billion in 2029 at a compound annual growth rate (CAGR) of 22.8%. The growth in the forecast period can be attributed to increasing bot sophistication, growth of IoT botnets, expansion of cloud-based Attacks, emerging threat landscape, increased automation in cyberattacks, and integration with security orchestration platforms. Major trends in the forecast period include enhanced bot detection techniques, focus on zero trust architecture, expansion of cloud-native bot mitigation, behavioral biometrics for bot identification, and the rise of AI-powered bot attacks.

The forecast of 22.8% growth over the next five years reflects a modest reduction of 0.8% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may indirectly challenge U.S. cybersecurity firms focusing on bot mitigation as they face higher cloud service costs and delays in importing threat detection tools and analytics platforms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing threat posed by phishing and malware is anticipated to drive the expansion of the bot mitigation market in the foreseeable future. Phishing involves deceptive attempts, such as false emails or messages, to extract personal information from individuals, while malware encompasses programs intended to infiltrate networks, steal data, disrupt services, or gain unauthorized access to IT systems. This threat escalation stems from the growing digital interconnectedness, the advancing sophistication of cybercriminals, and vulnerabilities in technology infrastructures. Bot mitigation solutions play a crucial role in thwarting phishing and malware attacks by detecting and blocking automated bot traffic commonly utilized to disseminate malicious links and payloads. This helps safeguard users against deceptive tactics and potential compromises of sensitive information. For instance, the Anti-Phishing Working Group (APWG) reported a rise in phishing attacks to 12.7 million in the third quarter of 2022, up from 10.97 million attacks in the preceding quarter. Consequently, the heightened threat of phishing and malware is propelling the growth of the bot mitigation market.

Leading companies in the bot mitigation market are concentrating on the development of innovative products, such as advanced bot defense platforms, to enhance their market revenues. Advanced bot defense platforms are cybersecurity solutions engineered to shield websites and web applications from malicious traffic and misuse by bots. These bots often engage in harmful activities like credential theft and content scraping. For instance, Kasada, an Australian cybersecurity software developer, unveiled an advanced bot defense platform in December 2023. This platform offers dynamic protection and insights into evolving threats. It addresses the shortcomings of conventional bot detection systems, which struggle to defend against modern bot attacks and online fraud, including account takeovers. Kasada's platform distributes its defense system randomly across its architecture, making it challenging and costly for attackers to bypass. Notably, the platform operates discreetly, ensuring swift and efficient protection without impacting user experience.

In December 2023, Thales Group, a French information technology company, completed the acquisition of Imperva Inc. for $3.6 billion. This strategic move aims to enrich Thales Group's cybersecurity portfolio and confront the growing cybersecurity complexities encountered by enterprises and governments worldwide. By integrating Imperva's expertise in application security, data security, and identity and access management, Thales Group seeks to bolster its capabilities in addressing cybersecurity challenges effectively. Imperva Inc., based in the United States, specializes in providing bot mitigation services.

Major companies operating in the bot mitigation market report are Cisco Systems Inc.; Broadcom Inc.; Palo Alto Networks Inc.; Fortinet Inc.; Akamai Technologies Inc.; Citrix Systems Inc.; Cequence Security Inc.; F5 Networks Inc.; Check Point Software Technologies Ltd.; Trend Micro Inc.; CrowdStrike Holdings Inc.; Proofpoint Inc.; Zscaler Inc.; Cloudflare Inc.; Netscout Systems Inc.; Forcepoint LLC; Fastly Inc.; Barracuda Networks Inc.; Radware Ltd.; Imperva Inc.; White Ops Inc.; Sophos Group Plc; DataDome SAS; Netacea Ltd; Reblaze Technologies Ltd.

North America was the largest region in the bot mitigation market in 2024. The regions covered in the bot mitigation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bot mitigation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bot mitigation market includes revenues earned by entities by providing services such as bot detection and analysis, bot blocking or limitation, continuous monitoring and threat intelligence, and incident response and mitigation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Bot Mitigation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on bot mitigation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for bot mitigation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The bot mitigation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Standalone; Services
• 2) By Security Type: Web; Mobile; Application Programming Interface
• 3) By Deployment Mode: Cloud; On-Premises
• 4) By Enterprise Size: Large; Small And Medium
• 5) By End User: Retail And E-Commerce; Banking, Financial Services, And Insurance (BFSI); Information Technology And Telecommunication; Media And Entertainment; Defense And Security; Travel And Tourism; Healthcare; Energy And Utilities; Automotive And Aviation
• Subsegments:
• 1) By Standalone: On-Premise Bot Mitigation Solutions; Cloud-Based Bot Mitigation Solutions
• 2) By Services: Professional Services; Managed Services
• Companies Mentioned: Cisco Systems Inc.; Broadcom Inc.; Palo Alto Networks Inc.; Fortinet Inc.; Akamai Technologies Inc.; Citrix Systems Inc.; Cequence Security Inc.; F5 Networks Inc.; Check Point Software Technologies Ltd.; Trend Micro Inc.; CrowdStrike Holdings Inc.; Proofpoint Inc.; Zscaler Inc.; Cloudflare Inc.; Netscout Systems Inc.; Forcepoint LLC; Fastly Inc.; Barracuda Networks Inc.; Radware Ltd.; Imperva Inc.; White Ops Inc.; Sophos Group Plc; DataDome SAS; Netacea Ltd; Reblaze Technologies Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.