PUBLISHER: The Business Research Company | PRODUCT CODE: 1849242
PUBLISHER: The Business Research Company | PRODUCT CODE: 1849242
Cookie and website tracker scanning software is designed to detect, analyze, and report the presence of cookies and various tracking mechanisms used on websites. These tools serve multiple purposes, including enhancing privacy, ensuring regulatory compliance, and improving website security.
The main product types in the cookie and website tracker scanning software market are cloud-based and on-premise. Cloud-based cookie and website tracker scanning software refers to online tools hosted on remote servers that scan for and manage cookies and tracking scripts, enhancing privacy and security without requiring local installation. The software is used by various organization sizes, including large enterprises and small and medium enterprises, and is applied in sectors such as banking, financial services, and insurance (BFSI), retail, government, healthcare, and manufacturing.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The cookie and website tracker scanning software market research report is one of a series of new reports from The Business Research Company that provides cookie and website tracker scanning software market statistics, including cookie and website tracker scanning software industry global market size, regional shares, competitors with a cookie and website tracker scanning software market share, detailed cookie and website tracker scanning software market segments, market trends, and opportunities, and any further data you may need to thrive in the cookie and website tracker scanning software industry. This cookie and website tracker scanning software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.48 billion in 2024 to $1.73 billion in 2025 at a compound annual growth rate (CAGR) of 16.9%. The growth in the historic period can be attributed to the popularity of e-commerce and remote working, the increase in the number of cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.
The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $3.13 billion in 2029 at a compound annual growth rate (CAGR) of 16.0%. The growth in the forecast period can be attributed to rising concerns over online privacy, growing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and increasing digital marketing activities. Major trends in the forecast period include development of more advanced scanning technologies, technological advancements, increasing launch of new facilities, collaborations, and product innovation.
The forecast of 16.0% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on imported cybersecurity compliance tools, including web scanners and tracking detection engines, may affect U.S. companies' ability to comply with GDPR and other international data protection laws. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increased number of cyber-attacks and data breaches is expected to drive the growth of the cookie and website tracker scanning software market. Cyber-attacks and data breaches involve malicious attempts to disrupt, damage, or gain unauthorized access to computer systems, leading to the exposure of sensitive information. The rise in cyber-attacks and data breaches is attributed to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software plays a crucial role in managing cybersecurity risks by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, the Identity Theft Resource Center reported that in April 2023, the number of data breach incidents in 2022 increased by 68%, with 1,862 breaches compared to 1,108 in 2021. Thus, the increase in cyber-attacks and data breaches fuels the growth of the cookie and website tracker scanning software market.
The growing demand for cloud-based solutions is also expected to propel the growth of the cookie and website tracker scanning software market. Cloud-based solutions refer to software applications, services, or resources hosted and delivered over the Internet from remote servers managed by third-party providers. The rise in cloud-based solutions is driven by factors such as security and compliance, remote access to applications, highly redundant and resilient infrastructure, and prioritized security and compliance. Cookie and website tracker scanning software integrated into cloud-based solutions provides a comprehensive framework for enhancing privacy, security, and compliance. Its seamless integration across various cloud platforms and resource optimization capabilities further bolster its effectiveness in maintaining a secure and compliant digital presence. For example, in December 2023, the European Union reported that the percentage of EU businesses purchasing cloud computing services increased by 4.2 percentage points in 2023 compared to 2021. Hence, the growing demand for cloud-based solutions is driving the market for cookie and website tracker scanning software.
Major companies in the cookie and website tracker scanning software market are focusing on developing innovative solutions to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, analyzes and tracks various elements and activities on a website. For instance, in January 2024, Google LLC launched Tracking Protection, a new technology that restricts website access to third-party cookies and limits cross-site tracking. This feature, part of Google's Privacy Sandbox, aims to prevent third-party cookies from being used to track users across different websites to serve personalized ads, providing safer alternatives to third-party cookies.
Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
North America was the largest region in the cookie and website tracker scanning software market in 2024. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the cookie and website tracker scanning software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The cookie and website tracker scanning software market consists of revenues earned by entities by providing services such as cookie scanning, tracker scanning, user consent management, and reporting and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The cookie and website tracker scanning software market also includes sales of cookiebot, trustarc, ghostery, and termly. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cookie And Website Tracker Scanning Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cookie and website tracker scanning software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cookie and website tracker scanning software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cookie and website tracker scanning software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.