Cloud Sustainability Global Market Report 2025

Cloud sustainability refers to the use of cloud computing technologies to manage, optimize, and reduce the environmental impact of business operations. It involves designing, managing, and operating cloud infrastructure to minimize energy consumption, carbon emissions, and resource waste. Cloud sustainability leverages cloud-based technologies to track, optimize, and report on environmental, social, and governance (ESG) metrics, helping organizations reduce their carbon footprint, improve resource efficiency, and align operations with sustainability goals.

The main components of cloud sustainability include solutions and services. Cloud sustainability solutions involve utilizing cloud computing technologies to manage, track, and optimize sustainability efforts. The models include Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), and other frameworks. These solutions cater to businesses of all sizes, from small and medium-sized enterprises (SMEs) to large enterprises. The key end users span various industries, including information technology and telecom, banking, financial services, and insurance (BFSI), healthcare, retail and e-commerce, manufacturing, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The cloud sustainability market research report is one of a series of new reports from The Business Research Company that provides cloud sustainability market statistics, including cloud sustainability industry global market size, regional shares, competitors with a cloud sustainability market share, detailed cloud sustainability market segments, market trends and opportunities, and any further data you may need to thrive in the cloud sustainability industry. This cloud sustainability market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cloud sustainability market size has grown rapidly in recent years. It will grow from $30.29 billion in 2024 to $36.34 billion in 2025 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to an increase in environmental regulations, a rise in demand for energy-efficient solutions, a rise in government sustainability incentives, a rise of eco-friendly cloud certifications and standards, and an increase in sustainable supply chain practices.

The cloud sustainability market size is expected to see rapid growth in the next few years. It will grow to $75.05 billion in 2029 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to rising consumer awareness of sustainability practices, increasing regulatory requirements for environmental compliance, increasing demand for robust data protection solutions, growing demand for green, environmentally friendly IT solutions, and rising expenditure on cloud services. Major trends in the forecast period include advancements in energy-efficient cloud infrastructure, a shift towards renewable energy-powered data centers, technology innovations in carbon footprint tracking and reporting, a shift towards edge computing to reduce latency and energy consumption, and a shift towards serverless computing to optimize resource allocation.

The forecast of 19.9% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Escalating tariffs on energy-efficient servers and modular data center equipment sourced from Germany and Southeast Asia may hamper green cloud initiatives and delay decarbonization strategies in U.S. cloud operations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for energy efficiency is expected to drive the growth of the cloud sustainability market in the future. Energy efficiency solutions encompass technologies, strategies, and practices designed to reduce energy consumption while maintaining optimal performance. This demand is fueled by stringent environmental regulations, rising energy costs, growing consumer awareness of sustainability, the need to reduce operational costs, and the increasing adoption of green technologies and renewable energy sources across various industries. Cloud sustainability contributes to energy efficiency by utilizing advanced technologies such as server virtualization, dynamic resource allocation, and renewable energy integration. These technologies help optimize resource use, reduce power consumption, and minimize the environmental impact of data centers, allowing organizations to operate more efficiently while supporting sustainability goals. For example, according to the Food and Agriculture Organization, a Canada-based specialized agency of the United Nations, the European Union set a target to improve energy efficiency by at least 32.5% by 2030. As a result, the growing focus on energy efficiency is fueling the growth of the cloud sustainability market.

Companies in the cloud sustainability market are focusing on developing innovative solutions, such as sustainable apps, to optimize environmental impact, enhance ESG reporting, reduce carbon footprints, improve resource efficiency, and align business strategies with sustainability objectives. These apps enable organizations to track, analyze, and manage their environmental data more effectively, helping them comply with regulations and promote long-term sustainable growth. For example, in September 2024, Oracle Corporation, a US-based technology company specializing in enterprise software, cloud computing, and database management systems, launched Oracle Fusion Cloud Sustainability to improve the capabilities of its enterprise performance management (EPM) system. This application integrates data from Oracle's Fusion Cloud ERP and supply chain management (SCM) systems, enabling a comprehensive analysis and reporting of environmental, social, and governance (ESG) metrics. The app includes built-in dashboards, emission factor mapping, and audit tools to streamline sustainability reporting, from data collection to validation and reporting. It also integrates EPM's scenario modeling features, allowing alignment of ESG goals with financial plans.

In May 2023, Cority Software Inc., a Canada-based environmental, health, and safety (EHS) software provider, acquired Greenstone for an undisclosed amount. This acquisition strengthens Cority's Sustainability Cloud and enhances its ability to assist clients in managing and reporting on their sustainability initiatives. Greenstone's tools will be integrated into Cority's platform to offer comprehensive insights and improve operational performance related to sustainability. Greenstone is a UK-based software company that specializes in providing sustainability solutions.

Major players in the cloud sustainability market are Microsoft Azure, Dell Technologies Inc., Apple Inc., Amazon Web Services Inc., Intel Corporation, Accenture plc, International Business Machines Corporation (IBM), Deloitte Consulting LLP, Oracle Corporation, Google LLC, SAP SE, Capgemini SE, Salesforce Inc., Cognizant Technology Solutions Corporation, Vmware LLC, Atos SE, HCL Technologies Limited, CGI Inc., Equinix Inc., Iron Mountain Data Centers, Digital Realty Trust Inc., Geotab Inc., Rackspace Technology Inc.

North America was the largest region in the cloud sustainability market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cloud sustainability report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the cloud sustainability market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cloud sustainability market consists of revenues earned by entities by providing services such as energy-efficient cloud computing solutions, carbon footprint management, sustainable cloud infrastructure design, and renewable energy integration. The market value includes the value of related goods sold by the service provider or included within the service offering. The cloud sustainability market also includes sales of energy-efficient servers, data storage devices, and low-power networking equipment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cloud Sustainability Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cloud sustainability market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for cloud sustainability ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cloud sustainability market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Solutions; Services
• 2) By Model: Infrastructure As A Service (IaaS); Platform As A Service (PaaS); Software As A Service (SaaS); Other Models
• 3) By Enterprise Size: Small And Medium Enterprises (SMEs); Large Enterprises
• 4) By End-Use: Information Technology And Telecom; Banking, Financial Services, And Insurance (BFSI); Healthcare; Retail And E-commerce; Manufacturing; Other End-Uses
• Subsegments:
• 1) By Solutions: Carbon Footprint Management; Energy-Efficient Cloud Infrastructure; Green Data Centers; Sustainable Cloud Optimization
• 2) By Services: Consulting And Advisory Services; Implementation And Integration Services; Support And Maintenance Services
• Companies Mentioned: Microsoft Azure; Dell Technologies Inc.; Apple Inc.; Amazon Web Services Inc.; Intel Corporation; Accenture plc; International Business Machines Corporation (IBM); Deloitte Consulting LLP; Oracle Corporation; Google LLC; SAP SE; Capgemini SE; Salesforce Inc.; Cognizant Technology Solutions Corporation; Vmware LLC; Atos SE; HCL Technologies Limited; CGI Inc.; Equinix Inc.; Iron Mountain Data Centers; Digital Realty Trust Inc.; Geotab Inc.; Rackspace Technology Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.