PUBLISHER: The Business Research Company | PRODUCT CODE: 1873068
PUBLISHER: The Business Research Company | PRODUCT CODE: 1873068
Salon management software is an advanced digital platform designed to assist salons, spas, and beauty service providers in systematically organizing and automating their daily operations. It manages tasks such as appointments, staff schedules, client records, billing, and inventory within a single, unified system. By providing a centralized framework, it streamlines complex workflows, reduces operational inefficiencies, and enables smoother coordination across various aspects of the business.
The primary types of salon management software include appointment scheduling software, point-of-sale (POS) systems, employee management software, customer relationship management (CRM) software, and inventory management software. Appointment scheduling software enables clients to book, reschedule, or cancel appointments online, reducing administrative workload and preventing scheduling conflicts. The software is offered through different pricing models, including subscription-based, one-time purchase, and freemium, and can be deployed via cloud-based or on-premises methods. It is used for client management, appointment booking, sales transactions, and marketing, serving end-users such as hair salons, beauty salons, spas, nail salons, and barbershops.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.
The salon management software market research report is one of a series of new reports from The Business Research Company that provides salon management software market statistics, including salon management software industry global market size, regional shares, competitors with a salon management software market share, detailed salon management software market segments, market trends and opportunities, and any further data you may need to thrive in the salon management software industry. This salon management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The salon management software market size has grown rapidly in recent years. It will grow from $1.12 billion in 2024 to $1.24 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth during the historic period can be attributed to rising adoption of digital booking systems, increasing demand for client management solutions, greater focus on customer retention, growing use of contactless payment systems, and expanding need for multi-location management.
The salon management software market size is expected to see strong growth in the next few years. It will grow to $1.80 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period is expected to result from increased use of data-driven decision-making, growing adoption of cloud-based solutions, enhanced customer retention strategies, expansion of the wellness industry, and rising demand for marketing automation tools. Key trends in the forecast period include integration of payment gateways, advancements in subscription-based service management, enhanced chatbot and virtual assistant support, innovations in eco-friendly and sustainable service tracking, and improvements in predictive analytics for sales.
The rising adoption of cloud-based solutions is expected to drive growth in the salon management software market. Cloud-based solutions are hosted on remote servers and accessed over the internet, allowing users to store data, run applications, and collaborate without relying on local hardware. Their increasing adoption is driven by the ability to scale operations easily, manage growing workloads without large investments in physical infrastructure, and achieve greater flexibility and cost efficiency. In salon management, cloud-based software enables real-time access to appointments, client information, and inventory from any device, streamlining operations and improving efficiency. For example, in December 2023, Eurostat reported that 45.2 percent of EU enterprises used cloud computing services, a 4.2 percentage point increase from 2021. Therefore, growing cloud adoption is fueling demand for salon management software.
Key companies in the salon management software market are developing AI-powered, mobile-friendly platforms to enhance salon operations and customer experience. Mobile-friendly platforms are optimized for smartphones and tablets, allowing salon owners, staff, and clients to manage appointments, payments, inventory, and communications on the go. In February 2025, Goodlii Ltd., an India-based AI-powered beauty tech startup, launched affordable, mobile-friendly salon management software tailored for Tier 2 and Tier 3 cities in India. The platform provides a complete suite of tools for salon owners and clients, including a seamless three-step online appointment system, service comparisons, stylist selection, and online payments. AI features store haircut histories, send personalized reminders, and offer style suggestions. Supporting local languages and scalable for smaller towns, the software helps salons increase revenue, streamline operations, and improve customer experience.
In October 2024, Treatwell Ltd., a UK-based online hair and beauty booking service provider, acquired Salonized B.V. for approximately $29.4 million. The acquisition strengthens Treatwell's presence in the European beauty and wellness market by integrating advanced salon management software, expanding B2B offerings, and providing enhanced digital tools to improve operational efficiency for independent beauty businesses. Salonized B.V., based in the Netherlands, specializes in salon management software for appointment scheduling, client management, and business operations.
Major players in the salon management software market are Booksy Inc., Zenoti Inc., Vagaro Inc., Fresha.com HK Limited, Boulevard Inc., DaySmart Software LLC, Phorest Salon Software Inc., Springer-Miller Systems Inc., GlossGenius Inc., Salon Iris Inc., Invoay Software, Mangomint Inc., Millennium Systems International Inc., MioSalon Technologies Pvt. Ltd., Rosy Salon Software Inc., Salonist Technologies Pvt. Ltd., STX Software Inc., Syntec Business Systems Inc., DINGG, and Booker Software Inc.
North America was the largest region in the salon management software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in salon management software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the salon management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The salon management software market consists of revenues earned by entities by providing services such as mobile app integration, digital consultation form services, waitlist management, customizable service menu services, and role-based access control. The market value includes the value of related goods sold by the service provider or included within the service offering. The salon management software market also includes sales of mobile salon management apps, all-in-one salon suites, reporting and analytics dashboards, and online booking modules. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Salon Management Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on salon management software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for salon management software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The salon management software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.