PUBLISHER: The Business Research Company | PRODUCT CODE: 1873143
PUBLISHER: The Business Research Company | PRODUCT CODE: 1873143
A vulnerable road-user (VRU) display is a system designed to detect and communicate the presence of pedestrians, cyclists, and other non-motorized travelers to vehicles. It enhances safety by providing visual or auditory alerts to help prevent collisions. The display integrates with traffic and vehicle technologies to increase awareness in high-risk areas, assisting drivers in anticipating potential hazards and responding effectively to the unpredictable movements of pedestrians and cyclists.
The main products of vulnerable road-user (VRU) displays include head-up displays, external displays, in-vehicle displays, wearable displays, and other variants. A head-up display (HUD) is a transparent screen that projects key driving information onto the windshield, allowing drivers to access data without looking away from the road. These systems employ technologies such as augmented reality, camera-based systems, sensor-based systems, and others. They are applied in passenger vehicles, commercial vehicles, two-wheelers, and more, and are utilized by end-users including automotive original equipment manufacturers (OEMs), aftermarket suppliers, public transport operators, and other organizations.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.
The vulnerable road-user (VRU) display market research report is one of a series of new reports from The Business Research Company that provides vulnerable road-user (VRU) display market statistics, including vulnerable road-user (VRU) display industry global market size, regional shares, competitors with the vulnerable road-user (VRU) display market share, vulnerable road-user (VRU) display market segments, market trends, and opportunities, and any further data you may need to thrive in the vulnerable road-user (VRU) display industry. This vulnerable road-user (VRU) display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The vulnerable road-user (VRU) display market size has grown exponentially in recent years. It will grow from $1.27 billion in 2024 to $1.57 billion in 2025 at a compound annual growth rate (CAGR) of 23.1%. The growth during the historic period is driven by increasing complexity in urban mobility, rising safety concerns for pedestrians, cyclists, and other non-motorized road users, higher vehicle ownership rates, growing public awareness about road safety, and increasing regulatory support through policy reforms and government incentives.
The vulnerable road-user (VRU) display market size is expected to see exponential growth in the next few years. It will grow to $3.56 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth projected for the forecast period is driven by rising adoption of vulnerable road-user (VRU) display solutions, increasing strategic investments from technology companies and automotive suppliers, the expansion of micro-mobility and e-bike sharing markets, growing government programs and infrastructure stimulus packages, and greater integration of advanced safety features by automotive original equipment manufacturers (OEMs). Key trends during the forecast period include advancements in sensor fusion, AI-powered object recognition, and cloud-based data analytics, innovations in augmented reality (AR) interfaces, integration of multi-modal detection systems, development of next-generation display modules, and the establishment of harmonized standards.
The increase in vehicle production is expected to drive the growth of the vulnerable road-user (VRU) display market in the coming years. Vehicle production involves the manufacturing and assembly of motor vehicles, including passenger cars, commercial vehicles, and other automotive units by manufacturers globally. This production is on the rise due to the growing consumer demand for personal mobility, as more individuals seek convenient, flexible, and independent transportation options to fulfill their daily commuting, travel, and lifestyle requirements. As vehicle production expands, the vulnerable road-user (VRU) display market is supported by manufacturers who are increasingly incorporating advanced safety systems into newly produced vehicles to comply with safety regulations and improve pedestrian protection. For example, in May 2025, the European Automobile Manufacturers' Association (ACEA) reported that South American car production grew by 1.7% in 2024 compared to 2023, with Brazil seeing a 6.3% increase and producing around 1.9 million cars. Similarly, global bus production reached 362,005 units in 2024, marking a 10.3% rise from 2023. Therefore, the growth in vehicle production is propelling the expansion of the vulnerable road-user (VRU) display market.
The rise of smart city initiatives is expected to accelerate the growth of the vulnerable road-user (VRU) display market. Smart city initiatives are urban development programs that incorporate advanced technologies and digital solutions to enhance city services, infrastructure efficiency, and the quality of life for residents. These initiatives are expanding due to increased urbanization, which is creating a greater demand for efficient, connected, and inclusive urban infrastructure, as well as advanced digital services and accessible mobility solutions that can accommodate growing populations and improve life quality. By integrating intelligent transportation systems, connected infrastructure, and advanced urban mobility technologies, smart city initiatives support vulnerable road-user (VRU) display solutions with enhanced real-time data sharing, improved situational awareness, and safer interactions in increasingly complex urban environments. For instance, in April 2023, the International Institute for Management Development reported that the number of smart cities worldwide grew from 118 cities in 2021 to 141 cities in 2023. Therefore, the expansion of smart city initiatives is driving the growth of the vulnerable road-user (VRU) display market.
In March 2025, UK-based Nextbase Ltd. acquired Humanising Autonomy Ltd. (HA) for an undisclosed amount. This acquisition is aimed at accelerating innovation in AI and computer vision, enhancing driver safety, security, and efficiency. By integrating Humanising Autonomy Ltd.'s advanced technology into next-generation dash cam features such as Guardian Mode, Witness Mode, and Smart Sense Parking, Nextbase plans to strengthen its Crowd Sourced Imagery (CSI) platform to provide real-time, actionable insights for road safety, infrastructure management, and improved navigation at scale. Humanising Autonomy Ltd. (HA), a UK-based software development company, specializes in technology for Vulnerable Road-User (VRU) detection.
Major players in the vulnerable road-user (VRU) display market are Toyota Motor Corporation, Ford Motor Company, General Motors Company, Robert Bosch GmbH, Nissan Motor Co. Ltd., Panasonic Corporation, Intel Corporation, Hyundai Mobis Co. Ltd., Continental AG, ZF Friedrichshafen AG, Magna International Inc., Mitsubishi Electric Corporation, Valeo SA, Aptiv PLC, Infineon Technologies AG, NXP Semiconductors N.V., Analog Devices Inc., Autoliv Inc., Renesas Electronics Corporation, Yunex GmbH.
North America was the largest region in the vulnerable road-user (VRU) display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vulnerable road-user (VRU) display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the vulnerable road-user (VRU) display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vulnerable road-user (VRU) display Market consists of revenues earned by entities by providing services such as real-time hazard detection, predictive collision warning, data communication management, remote display monitoring, and software updates. The market value includes the value of related goods sold by the service provider or included within the service offering. The vulnerable road-user (VRU) display market also includes sales of led display panels, radar sensors, cameras, control units, and communication modules. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vulnerable Road-User (VRU) Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vulnerable road-user (vru) display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for vulnerable road-user (vru) display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vulnerable road-user (vru) display market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.